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Articles 121 - 131 of 131

Full-Text Articles in Business Intelligence

Table Of Contents Jan 2016

Table Of Contents

Journal of International Technology and Information Management

Table of Contents for Volume 25 Number 4


Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith Jan 2016

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …


Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu Jan 2016

Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu

Journal of International Technology and Information Management

To understand patient and physician behavior, researchers have investigated the determinants of using healthcare information systems. Although this stream of research has produced important findings, it has yet to appreciably advance our understanding of system-use behavior in healthcare. To fill this gap, the current paper employs a systematic review to synthesize past research, reveal the key determinants of healthcare system usage, and illuminate a deeper understanding of the topic. This study thus helps healthcare researchers expand their baseline knowledge of these core determinants and conduct more fruitful future research on system-use behavior in healthcare.


From The Desk Of The Editor Jan 2015

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.


Table Of Contents Jan 2015

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.


From The Desk Of The Editor Jan 2015

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.


Table Of Contents Jan 2015

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.


Table Of Contents Jan 2015

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.


From The Desk Of The Editor Jan 2015

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.


Table Of Contents Jan 2015

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.


From The Desk Of The Editor Jan 2015

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.