Business Analytics Commons^™

Overcoming The Challenges Of Big Data Analytics Adoption For Small And Medium Sized Enterprises In The Manufacturing Industry, Jolon Koppmann

Electronic Theses, Projects, and Dissertations

Advanced manufacturing technologies that enable big data analytics can boost productivity, increase efficiency, and enhance innovation. However, small and medium sized factories face unique challenges when implementing that technology. Plant managers of small and medium sized enterprises (SMEs) are often unsure of how to overcome those challenges in order to reap the benefits of big data analytics. This project examined the opportunities that have arisen due to the Fourth Industrial Revolution, also known as Industry 4.0; how small and medium sized manufacturers in the United States can move from traditional methods of manufacturing to advanced manufacturing, and how the additional …

Fundamental Principles Of Accounting: A Series Of Case Analyses, Bridget Mcmillan

Honors Theses

Over the past four years at the University of Mississippi, I acquired knowledge about the accounting profession and the application of accounting principles that have arisen throughout the evolution of modern professional accounting. For the thesis requirement in accordance with the standards set by the Patterson School of Accountancy and the Sally McDonnell Barksdale Honors College, I completed a series of case studies covering a variety of topics related to the study of accounting. Under the direction of Victoria Dickinson, I completed these cases over the 2019-2020 academic year. Each case introduces a unique topic and presents findings about various …

A Comprehensive Evaluation Of Accounting: A Series Of Case Studies, Emma Acheson

Honors Theses

The following thesis is a compilation of the evaluation and solutions derived from a variety of case studies provided regarding a variation of accounting topics related to financial accounting. Each case presented in this thesis is accompanied by an analysis describing the valuable knowledge that was extracted from each unique study. Through these case studies, real-world accounting concepts can be observed in accordance with the Generally Accepted Accounting Principles as set by the Financial Accounting Standards Board. In addition to the analyses of these case studies, the completion of this thesis involved participation in two accounting case competitions. These presentations …

Integrating Systems, Processes, And Human Judgment: Three Essays On Value Creation With Supply Chain Analytics, Rebekah Inez Brau

Graduate Theses and Dissertations

Big-data, analytics, automation, and machine learning are changing the role of managers in supply chain and operations functions. Extant research indicates that effective value creation by analytics is achieved through careful attention to three components: technology, people, and processes. As such, the purpose of my dissertation is to improve the integration of people in current supply chain and operations management systems with ever-changing technologies and processes. I focus on one critical function—demand planning—since it is increasingly influenced by predictive analytics yet can still require human judgment. My dissertation is comprised of three essays as follow.

In Essay 1, I implement …

The Impact Of Artificial Intelligence In The Customer Journey: A Case Study Of Bosch Usa And Defy South Africa, Tariro S. Munyengeterwa

Electronic Theses and Dissertations

Artificial intelligence (AI) continues to gain traction and is increasingly reshaping the media and marketing communications field. While significant research has been conducted on the impact of AI in other fields, there is little empirical evidence on how AI is affecting the customer journey. The present study explored both organizations’ current use of AI tools and how customer perceptions about AI affect AI usage and adoption through the lens of diffusion of innovation theory. The research was conducted using mixed-method qualitative research. In-depth interviews and a case study content analysis were conducted to collect and analyze the data. The results …

Exploring Customer Relationship Management In Two Private Hospitals In Kuwait, Yassmin Diab

BAU Journal - Health and Wellbeing

The private hospital industry in Kuwait is an important contributor in the economy of the country. There has been a major increase in the number of private hospitals and clinics in the past four years, and more hospitals are launching new services in the private healthcare sector. In order to succeed in this sector, it is important for an organization to focus on Customer Relationship Management (CRM) for thriving in the competitive market. A customer relationship management strategy is believed to give a competitive edge to hospitals, as customers nowadays make their decisions based on the type and strength of …

A Comparative Analysis Of Bohemian And Irish Immigration During The Antebellum Period, Emily Suchan

Honors Projects

Compare and Contrast the immigration experience of an Irish and Bohemian (Czech) immigrant. This essay describes the history of both regions and analyzes the political and economic stressors for immigration during the second half of the nineteenth century. This essay specifically follows the Irish Famine immigrants and the Czechs who settled in Cleveland, OH

A Site Suitability Analysis Of A Tattoo Art School In Tallahassee, Florida, Gianni Mccrea, Andre Kimble

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Tallahassee, Florida as providing a sufficient number of customers to warrant a new and sustainable Tattoo Art School. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide …

Developing A New Paintball Facility In New Orleans, Louisiana, Jevon Taylor, Justin Taylor

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around New Orleans, Louisiana as providing a sufficient number of customers to warrant a new and sustainable paintball facility. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide …

Developing An Investment Consulting Firm Near Denver, Colorado: A Site-Suitability Analysis, Caiman Moore, Matthew Studenic

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Denver, Colorado as providing a sufficient number of customers to warrant a new and sustainable Investment Consulting Firm. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide …

A Site-Suitability Analysis For A New Interstate Highway Rest Area Near Ft. Meyers, Florida, Krue Thwaits

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Ft. Meyers, Florida as providing a sufficient number of customers to warrant a new and sustainable interstate highway rest area. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis …

A Site Suitability Analysis Of A Book Store/Coffee Shop In Seattle, Washington, Hannah Paul, Jennifer Hahn

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Seattle, WA as providing a sufficient number of customers to warrant a new and sustainable used book store/ coffee shop. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis …

A New Vegetarian Restaurant In Detroit, Michigan: A Site-Suitability Analysis, John Politowicz

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Detroit, Michigan as providing a sufficient number of customers to warrant a new and sustainable vegetarian restaurant. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide valuable …

Identifying Appropriate Strategies To Sell Tesla Automobiles In Ohio, Trever Maughmer

ONU Student Research Colloquium

Segmentation data serves as an important resource used in business research. It encapsulates people who live in certain areas according to similar demographic traits, behaviors and habits, and consumer trends. Companies such as ESRI make their segmentation data available for a price, along with highly-specialized analysis tools. This project is a case study that examines the utility of ESRI segmentation data and tools to identify a suitable marketing strategy for potential customers in specific locations in Ohio. It further identifies population segments in certain geographic areas according to consumer trends and demographic characteristics. Unlike traditional brick-and-mortar (B&M) dealerships, this project …

Creating A New Amazon Warehouse/Distribution Center Near Miami, Florida: A Site-Suitability Analysis, Daniel Unruh, Cameron Veto

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Miami, FL as providing a sufficient number of customers to warrant a new and sustainable Amazon Warehouse. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide valuable …

Dole Foods Distribution Center Near Chicago, Illinois: A Site Suitability Analysis, Corey Frye

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Chicago, Illinois as providing a sufficient number of customers to warrant a new and sustainable Dole Foods Distribution Center. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can …

A Site-Suitability Analysis Of An Indoor Snow Ski Park Near Harrisburg, Pennsylvania, Ethan Falsone, Austin White

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Harrisburg, Pennsylvania as providing a sufficient number of customers to warrant a new and sustainable Indoor Snow Ski Slope. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can …

Site Suitability Analysis Of A Brewery Supply Outlet Near Tampa, Florida, Ethan Hartman, Hunter Wolfe

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Tampa, FL as providing a sufficient number of customers to warrant a new and sustainable beer brewing supply retail outlet. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis …

A Site-Suitability Analysis Of A Mannequin Production Facility Near Seattle, Washington, Tyler Smith

ONU Student Research Colloquium

This research presents the utility of a Site Suitability Analysis to help determine the viability of a business venture in a particular location. Specifically, we present the results of a case study that focuses on the area immediately around Seattle, Washington as providing a sufficient number of customers to warrant a new and sustainable mannequin production facility. Site Suitability Analysis provides a variety of statistical and analytical methods of analysis, which is commonly used in market research. This research presents the results of some of these methods, as applied to commonly-used datasets, and concludes that Site Suitability Analysis can provide …

The Effects Of Arra Funding On Broadband Availability And Adoption, Anna K. Waide

Honors College Theses

The American Recovery and Reinvestment Act (ARRA), passed in 2009, provided funds to help the American economy recover from the 2008 economic crisis. More than $7 billion was designated to the advancement of broadband services, and critically, improvement in broadband infrastructure and adoption in underserved areas. This thesis sought to discover if there is a significant causal relationship between the amount of ARRA funding given to a U.S. state and its increase of broadband availability/adoption rates between 2010 (when all ARRA projects were announced), 2013, and 2016 (after all projects were completed). After running various regressions, I found that there …

Cohen And Milstein Strategic Analysis, Noah Marik

Honors Program: Senior Projects (Public)

Cohen Milstein is a medium-sized law firm operating out of six U.S. cities. It is a boutique-style firm specializing in niche areas of law and litigates higher-profile cases other firms avoid. This paper will examine Cohen and Milstein to understand its market position and competitiveness within the legal industry. The legal industry provides a unique set of challenges to firms as technology advances, new laws are imposed, and customer relationships evolve. To explore Cohen and Milstein, I will employ various tools, including Porter’s Five Forces, PESTEL, and SWOT analyses. Following the firm's evaluation through these metrics, strategic recommendations will be …

Modeling Real Time Prices For Energy Markets, Kyle Cohen, Erin Byrd, Nhi Nguyen, Khanh Nguyen

Showcase of Osprey Advancements in Research and Scholarship (SOARS)

Wholesale power markets operate as both “day-ahead” and “real-time” markets, where transactions for power are placed a day before flow and an hour before flow, respectively. This project focuses on comparing models for predicting the price of the real-time market, using the PJM region as a case study. The real-time market is notoriously more volatile than its day-ahead counterpart, so the ability to predict the price of power on an hourly basis is extremely valuable for making decisions such as when and where to transact and when to hedge against volatility. Additional variables considered include temperature, power demand (load), generation …

Modeling The Stock Market Through Game Theory, Kylie Hannafey

Honors College Theses

Game Theory is used on many occasions to help us understand interactions between decision-makers. The famous Nash equilibrium is a steady state in a model that shows the interaction of different players, in which no player can do better by choosing a different action if the actions of the other players do not change. These two concepts can be applied to numerous situations that vary in types of players, but for our research, we are focusing on businesses in the stock market. The main objective is to use Game Theory to analyze data collected from the stock market, model our …

Analysis Of Business Capstone Consulting Report: Willamette Valley Vineyards, Inc, Allison C. Beirne

Honors Theses

My capstone course consisted of a group consulting report on conceptualizing a business, analyzing the internal and external factors, and implementing potential strategies for said business. There are four milestones that my team, Palmetto Consultants, completed over the course of the semester, delegating out the tasks and tools needed to conclude our report. Our team performed very much like a high-functioning business, as we utilized a written contract and interchanged specific roles for each milestone. Before starting on each section of the report, we planned and recorded the work each team member was responsible for and adhered to these plans …

2021 Ijbe V1 Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Carolina Consulting Scholars Cohort: Enabling Students To Be Stronger Analytical Thinkers And Problem Solvers, Alexis Mcconomy, Justin Farley

Senior Theses

Undergraduate students at the Moore School currently have limited avenues to pursue management consulting upon graduating from the University of South Carolina. The Darla Moore School of Business has academic excellence initiatives that have led to great success from certain programs and centers; however, there lacks a formalized support system to help students looking for internships or full-time roles in consulting. Our proposed Consulting Scholars cohort seeks to gather top students from all majors and offer them a cohort that will educate and prepare them for success as future consultants. By leveraging existing classes within the Management department and the …

Commodity Futures Returns And Policy Uncertainty, Deepa Bannigidadmath, Paresh Kumar Narayan

Research outputs 2014 to 2021

This paper investigates whether economic policy uncertainty is predictable using three sets of commodity futures market variables, namely the equal-weighted average of futures excess returns, the excess returns on a portfolio of going long in backwardated commodities, and the excess returns on a portfolio of going short in contango commodities as predictors. We find significant evidence of both in-sample and out-of-sample predictability. Combination forecasts also reveal strong evidence of predictability. Our findings remain unchanged following several robustness tests.

Mining Open Government Data For Business Intelligence Using Data Visualization: A Two-Industry Case Study, Anne Gottfried, Caroline Hartmann, Donald Yates

Faculty Publications

The business intelligence (BI) market has grown at a tremendous rate in the past decade due to technological advancements, big data and the availability of open source content. Despite this growth, the use of open government data (OGD) as a source of information is very limited among the private sector due to a lack of knowledge as to its benefits. Scant evidence on the use of OGD by private organizations suggests that it can lead to the creation of innovative ideas as well as assist in making better informed decisions. Given the benefits but lack of use of OGD to …

Multi-Step-Ahead Exchange Rate Forecasting For South Asian Countries Using Multi-Verse Optimized Multiplicative Functional Link Neural Networks, Kishore Kumar Sahu, Sarat Chandra Nayak, Himansu Sekhar Behera

Karbala International Journal of Modern Science

The dynamic nonlinearity approach, coupled with the exchange rate data series, makes its future predictions difficult. Sophisticated methods are highly desired for effective prediction of such data. Artificial neural networks (ANNs) have shown their ability to model and predict such data. This article presents a multi-verse optimizer (MVO) based multiplicative functional link neural network (MV-MFLN) model to forecast the exchange rate data. Functional link neural network (FLN) makes use of functional expansion for input data with a fewer number of adjustable neuron weights, which makes it capable of learning the uncertainties accompanying the exchange rate data. In contrast to the …

Supply Chain Student Biases Regarding Transportation Jobs, Drew Mahosky

Information Systems Undergraduate Honors Theses

As a Supply Chain student at the University of Arkansas, I have made some observations about how students view jobs with a transportation focus. I have seen other students gravitate towards jobs on the consumer-side of the supply chain job market, with many joining large companies like Walmart and Amazon. The university itself has helped instill this feeling in me as well, due to their focus more on the consumer-side of supply chains. There have only been two classes offered to me thus far in my degree plan that I felt truly addressed transportation-side supply chains at all, with them …