Business Analytics Commons^™

Walking Firms Through It Decisions, Singapore Management University

Research@SMU: Connecting the Dots

Is it better to be an early adopter or wait till the technology matures? Professor Ma Dan helps companies make data-driven decisions.

See the papers:

• The pricing strategy analysis for the Software-as-a-Service business model
• Cloud services from a consumer perspective.

1st Analytics Without Borders Conference Program, Bentley University

Analytics Without Borders

No abstract provided.

2016-2017 Morehead State University Audit Report, Morehead State University. Accounting And Financial Services Office.

Morehead State University Audit Reports

2016-2017 Audit Report for Morehead State University.

The Economic Impact Of The Frederik Meijer Gardens And Sculpture Park, Grand Valley State University, Christian Glupker, Paul Isely

Other Faculty Publications

The Frederik Meijer Gardens and Sculpture Park supports or contributes: • 804 jobs in Kent County annually

• A $75.2 million economic output annually
• Visitors from outside the county who directly spend $19.6 million at businesses around Kent County annually.
• Construction that created 39 jobs during the last year.
• 86% of the visitor spending is the result spending by individuals that do not live in Kent County.
• Nonresidents spent an average $129 per group outside the venue during their visit to Meijer Gardens while in Kent County.

An Empirical Study Of Consumers Emotional Reaction On Brand Collaboration, Jianrong Hou, Xiaofeng Zhao, Yingkui Li

Business

The study aims to examine customers’ emotional reaction to brand collaboration, taking into consideration the possible combination of different brand equities using three experiments. Mobile phone is selected as the hypothetical product. Samsung is selected as the brand with the highest awareness in the mobile manufacture category whereas Burberry is selected as the brand with the highest awareness in the fashion category. Meanwhile, HTC and Bottega Veneta have the lowest brand awareness in the mobile and fashion category respectively. Four companies were selected to launch a hypothetical collaboration product. Analyzing the experiment samples’ data from China mobile phone market, the …

There's No Crying In Baseball: An Economic Analysis Of Mlb Popularity, Madeline Glosemeyer

Summer Community of Scholars Posters (RCEU and HCR Combined Programs)

No abstract provided.

The Economic Impact Of The Marine Leisure Industry On Cork Harbour, Aisling Conway Lenihan, Helen Mcguirk

Publications

This report, commissioned by the Cool Route Project,presents the economic impact of the Marine Leisure Industry in Cork Harbour. The Cool Route Project, funded byInterreg VB1funding, “investigates all aspects of the practical logistics and business potential to establish a bi-directional yacht cruising route along the western offshore areas of the Northern Periphery Area, stretching from Co. Cork in the South of Ireland, to the UK (Northern Ireland and Western Scotland) and onwards to the Faroe Islands and Norway”(Cool Route 2017).Led by theCork Institute of Technology (CIT), the Project partners, also include the Royal Cork Yacht Club, Donegal County Council, Derry …

Factors Affecting Virtual Gift Acceptance: Mediating Roles Of Hedonic And Utilitarian Values, Eric M. Tamandja, Assion Lawson-Body, Laurence Lawson-Body, Jun Liu

Research & Publications

There is little formalized knowledge of virtual gifting in the information technology (IT) literature. The objective of this paper is to explore the factors affecting the acceptance of virtual gifts and specifically the factors within a virtual gift that affect individuals’ intention to accept it and the mediating role of these factors. This research combines several acceptances, hedonic and utilitarian view related theories to explore the factors affecting acceptance of virtual gifts. Moreover, this study investigates the effects of usefulness, beautifulness, subjective norms of the receiver, and importance of the giver of a virtual gift as determinants of its utilitarian …