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2016

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Articles 31 - 33 of 33

Full-Text Articles in Business Analytics

Essays On Marketing Analytics Competition, Connectedness, And Controversy, Changan Zhang Jan 2016

Essays On Marketing Analytics Competition, Connectedness, And Controversy, Changan Zhang

2016

A consensus has been reached nowadays on the importance of data-based decision making for both data-driving pioneers such as web companies, and traditional industries or departments, such as pharmaceutical organizations, or even movie or television production companies, etc. How we collect, process, and make use of larger, fast changing, and diversified data effectively and efficiently is getting attention from statisticians, information engineers, and business analytics practitioners. Aside from thoroughly taking advantage of data on hand, data adventurers seek new data resources, which are potentially messier and more unstructured than more traditional data.

This research provides a road map to practitioners …


Electric Vehicles In Ireland: The Past, The Present And The Future?, Emma Sadleir Jan 2016

Electric Vehicles In Ireland: The Past, The Present And The Future?, Emma Sadleir

Theses

This research is undertaken as part of the researcher’s efforts to achieve a Masters Degree in Business from Cork Institute of Technology. The research topic of Electric Vehicles in Ireland and the concentration on those vehicles exclusively or primarily powered by battery was prompted by interest and curiosity, but with a significant undertone of concern for the environment, all of which led to the research question: Electric Vehicles in Ireland: the past, the present, and the future?

It was not possible to start with a complete void and therefore initially assumptions were made, particularly that serious environmental damage arises from …


Be An Advocate For Others, Unless You Are A Man: Backlash Against Gender-Atypical Male Job Candidates, Janine Bosak, Clara Kulich, Laurie Rudman, Mary Kinahan Jan 2016

Be An Advocate For Others, Unless You Are A Man: Backlash Against Gender-Atypical Male Job Candidates, Janine Bosak, Clara Kulich, Laurie Rudman, Mary Kinahan

Conference Papers

Previous research shows that gender vanguards (individuals who demonstrate gender-atypical skills and behavior) suffer backlash in the form of social and economic penalties (Rudman & Phelan, 2008). This study examined backlash against female and male job applicants who were either gender-atypical or typical. Professionals (N = 149) evaluated female or male managerial applicants for internal promotion described in their performance review as showing either self-advocacy or advocacy on behalf of their team. Atypical, other-advocating men were judged to be low on agency and competence and penalized with job dismissal. Serial mediation analysis demonstrated that, compared with other-advocating women, other-advocating men …