Business Analytics Commons^™

The Impact Of The Miles Trade Business In The Brazilian Airline Industry, Daniela De Araujo Pereira, Evandro Magno Vianna Goncalves, Fabricio Benato Jeronimo, Renato Luiz Furquim De Mendonca Bellomo

Graduate Student Works

This study analyzes the impact of the Miles Trade business in the Brazilian airline industry. This is linked some factors: economy recession, cultural traces, legal flaws and new technologies that led to the creation and growth of the Miles Trade business in Brazil. The impacts over airlines are related to loyalty weakening between customers and airlines and revenue dilution due to the lower prices of air tickets sold in miles. This project analyzes the qualitative impacts using the SWOT analysis, Porter’s 5 forces, Cause and Effect Diagram and the quantitative impacts comparing public available information about the Miles Trade business …

An Optimal Airline Revenue Management Seat Pricing Plan Model, Constantine M. Koursaris, James W. Marion Jr.

International Journal of Aviation, Aeronautics, and Aerospace

The goal of an airline is to sell tickets at the highest fare possible, thus yielding maximum profit for the stakeholders. As airline seat pricing is divided into different fare classes, a revenue management system is created and maintained to identify opportunity costs where the airline may sell an optimum number of available seats in both discounted fare and full fare classes. Ideally, under perfect conditions, the airline will sell all available seats at full capacity for each leg of a trip. Under non-ideal conditions for the airline, not all available seats may sell at either full fare or discounted …

A Tale Of Two Airlines: A Comparative Case Study Of High-Road Versus Low-Road Strategies In Customer Service And Reputation Management, Donna L. Roberts, John C. Griffith

Publications

Customer surveys from Ryanair and Southwest Airline passengers were examined to determine their perceptions on customer service for the period of 2012-2013. Southwest Airlines (n=149) was rated significantly higher than Ryanair (n=165) in overall rating (p=.0228), seat comfort (p<.0001), cabin/staff service (p<.0001), and value (p=.0004). Additionally, passengers would recommend Southwest Airlines at a higher rate than Ryanair (p=.0006). Open area comments emphasized that customer service and policies had a large impact on the ratings. Specifically, 53% of Ryanair customers complained about inefficient or unwelcome processes and discourteous or unfriendly service compared to 29% for Southwest Airlines. Ryanair customers complained about check-in procedures, open seating policy, and fees ranging from oversized carry-on bags to fees for printing out boarding passes. The largest area of complaint for Southwest customers concerned how customers were treated for flight delays.

Airline Customer Satisfaction 2015-2017 Results, Michelle M. Bennett, Brent D. Bowen, Erin E. Bowen, Z. Bowen, Dean Headley, Timothy B. Holt, Jacqueline R. Luedtke

Publications

Previous research on perceptions, satisfaction, and attitudes regarding the major commercial air carriers in the United States has provided little more than an interesting descriptive representation of the average air traveler. This study moves beyond basic descriptive information of air travelers to identify attitudinal patterns and relationships in the way consumers at varying levels of travel frequency view the commercial air industry. The Airline Passenger Survey (APS) elements developed via the utilization of rigorous scientific methodology, with the intention of capturing the most important data from passengers while reducing confusion or variability in comprehension of questions. APS items are a …

A Longitudinal Analysis On The Cyclical Pattern Of The Us Airline Industry, Michelle Bennett

Discovery Day - Prescott

The Airline Quality Rating (AQR) is the nation’s most comprehensive study of airline performance and quality for over two decades. The AQR sets the industry standard, providing consumers and industry watchers a way to compare performance quality among different US airlines using objective performance-based data (Bowen and Headley, 2014). The quantitative weighted average is computed monthly for every airline and divided by the sum of the weight to create the index. Criteria weighted in this formula include baggage handling, customer complaints, denied boarding and on time arrivals. This research employs the application of a longitudinal analysis methodology resulting in finding …

Research Benefits For Scholarly Authors Being Published On A Public Forum, Hunter M. Watson, Brent D. Bowen, Timothy B. Holt, Jacqueline R. Luedtke

Publications

The previous construct of research was focused on social media platforms as a benefactor in broadcasting towards a global audience with non-academic professions. Following along the same ideology, this research directs the attention to a pertained audience in academic profession.

•Embry-Riddle is the host of Scholarly Commons which collects the research of authors (faculty members), and assists in developing a digital portfolio. This portfolio creates metric measurements on a dashboard to indicate where downloads are occurring, and aids in providing current information pertaining to the authors’ publication. •In this case, the publication of the National Airline Quality Rating (AQR) ( …

A Longitudinal Analysis On The Cyclical Pattern Of The U.S. Airline Industry, Michelle M. Bennett, Brent D. Bowen, Jacqueline R. Luedtke, Dean Headley, Timothy B. Holt

Publications

The Airline Quality Rating (AQR) is the nation’s most comprehensive study of airline performance and quality for over two decades. AQR provides consumers and industry watchers a means to compare performance quality among different US airlines using objective performance-based data. This research looks to analyze the cyclical patterns present in AQR in order to identify trends and factors contributing to the changes in these results each year. This research utilizes the application of a longitudinal analysis methodology which will provide the correlation between factors identified and the indicators affected.

Cost Competitiveness Of Airlines: An International Comparison, Tae Oum, Chunyan Yu

Publications

Significant structural, institutional and regulatory changes have occurred in the airline industry since the mid-1980s. These changes have intensified competition in both domestic and international air transport market. As the market becomes more competitive, the ultimate ability of a carrier to survive and prosper depends greatly on its cost competitiveness. This paper measures and compares the unit cost competitiveness of the world's major airlines, using the yearly panel data of 23 major airlines over the 1986-93 period. We focus our analysis on identifying the potential factors which influence the observed unit cost differentials among airlines, including input prices, productivity, network …