Business Analytics Commons^™

The Value Of A Technical Service Bulletin Index For The Consumer, Robert J. Richardson

Communications of the IIMA

Automobile Technical Service Bulletin Index represents additional information pertaining on the quality of a vehicle. Currently, there is no way for the consumer to evaluate this large amount of information when buying a new car. A Technical Service Bulletin Index is developed as an aid to the consumer to better understand the quality issues related to thirty different car models. When compared to two major existing surveys, the J.D. Power Initial Quality Study and the J.D. Power Vehicle Dependability Study, the Technical Service Bulletin Index proved that it provides new, useful information about automobile quality for consumers to use when …

Rise Of Facebook, Amazon, Apple, Netflix, Google During Covid-19 Pandemic, Shivraj Pisal

Electronic Theses, Projects, and Dissertations

FAANG is an acronym for Facebook, Apple, Amazon, Netflix, and Alphabet (which was previously known as Google), the five most important technology giants in the United States. The technology breakthroughs of these companies have had a significant impact on global economies, since they create jobs, link people, supply goods, and generate entertainment. As a result, a detailed analysis of FAANG stocks adds to the existing body of knowledge. Furthermore, because stock markets are very volatile and are influenced by a variety of known and unknown causes, it is vital to employ adequate tools for assessing their behavior (Jadhav et al., …

Impact On Revenue Generation Of Olist Ecommerce Company On The Basis Of Various Product Parameters, Trupti Sanjay Niwate

Electronic Theses, Projects, and Dissertations

E-commerce business is the most trending business in the entire world. Due to the COVID-19 pandemic, the global market of e-commerce is much more active than the traditional in-store market. Over the period, people used the internet more, which has incentivized them to shop online because it saves time and effort.

Specifically, in Latin America, the E-Commerce business is expanding at a tremendous rate. In particular, Brazil is a major business hub when we consider an e-commerce business since it has given a major impact on the world‘s total e-commerce business. Olist, the main e-commerce company which helps other marketers …

Stock Market Forecasting Based On Artificial Intelligence Technology, Yuzhun Liang

Electronic Theses, Projects, and Dissertations

This culminating experience project used artificial intelligence (AI) technology to forecast and analyze the stock market and construct complex nonlinear relationships between the input data and the output data. This project used a radial basis function neural network to forecast and analyze the stock market data. Compared the radial basis function neural network performance with the feed-forward neural network and clearly showed the superiority of the radial basis function neural network over the feed-forward neural network in the data processing. The results showed that AI technology could effectively predict stock market performance. Based on the results, the conclusion is that …

Overcoming The Challenges Of Big Data Analytics Adoption For Small And Medium Sized Enterprises In The Manufacturing Industry, Jolon Koppmann

Electronic Theses, Projects, and Dissertations

Advanced manufacturing technologies that enable big data analytics can boost productivity, increase efficiency, and enhance innovation. However, small and medium sized factories face unique challenges when implementing that technology. Plant managers of small and medium sized enterprises (SMEs) are often unsure of how to overcome those challenges in order to reap the benefits of big data analytics. This project examined the opportunities that have arisen due to the Fourth Industrial Revolution, also known as Industry 4.0; how small and medium sized manufacturers in the United States can move from traditional methods of manufacturing to advanced manufacturing, and how the additional …

Higher Education Advertising Expenditures’ Impact On The Key Performance Indicator Of New Enrollments Using Information Systems And Business Analytics, Alison Munsch Phd, Charles Cante Phd, Jason Diffenderfer Ma., M.S.

Journal of International Technology and Information Management

The impact of advertising expenditures on student enrollments has not been explored extensively in the literature. The higher education sector demonstrated an increase in paid advertising but soft overall higher education enrollments recently. This research explored the relationship between advertising expenditures in higher education and new enrollments using information systems and business analytics. Results indicate a weak association between advertising expenditures in higher education and the key performance indicator of new student enrollments. A contribution of this study is to the media planning function and users of information systems and analytic techniques for actionable insights.

Online Strategies For Small Businesses Affected By Covid-19: A Social Media And Social Commerce Approach, Julianne Itliong

Electronic Theses, Projects, and Dissertations

The Covid-19 pandemic has altered the way many US citizens work, live, and interact with one another. Many rules and regulations have been put in place by government officials to slow the spread of the virus because of how contagious it is in social settings. Because of these rules and regulations, many small businesses were forced to temporarily close their doors to the public in order to comply with the rules of social distancing and the ban on large gatherings. For some businesses, this shift from physical sales to digital sales has always been a part of their business models, …

Docs_On_Blocks – A Defense In Depth Strategy For E-Healthcare, Saad Mohammed

Electronic Theses, Projects, and Dissertations

With the increase in the data breaches and cyber hacks, organizations have come to realize that cyber security alone would not help as the attacks are becoming more sophisticated and complex than ever. E-Healthcare industry has shown a promising improvement in terms of security over the past, but the threat remains. Thus, the E-Healthcare industries are aiming towards a Defense in Depth Strategy approach.

The project here describes how a Defense in Depth Strategy for E-Healthcare system can provide an environment for better security of the data and peer-to-peer interaction with stakeholders. The legacy systems have at some point failed …

Email Data Breach Analysis And Prevention Using Hook And Eye System, Shubhankar Jayant Jathar

Electronic Theses, Projects, and Dissertations

Due to the recent COVID-19 outbreak, there were a lot of data leaks from the health sector. This project is about the increase in data breach incidents that are taking place. In this project, There is an analysis of different types of breaches that are found online and are practiced to steal valuable information. Talking about different aspects that lead to data breaches and which are the main sector or main epicenter for data leaks. The analysis tells that most of the data breaches are done using emails and to overcome this limitation a system has been designed that will …

Analysis Of Us Accidents And Solutions, Swapnil Kisan Nikam

Electronic Theses, Projects, and Dissertations

Reducing traffic accidents is an essential public safety challenge all over the world; therefore, accident analysis has been a subject of much research in recent decades.

The objective of the project is to analyze the US accident data from 50 states to inform the US government agencies and the general public on trends and possible causes of traffic accidents and what could be done to reduce them. The analysis include number of accidents by year, number of accidents by state, best time to travel by month, day and hour, accident-prone area in each state, factors responsible of the accidents like …

Implementing The Malcolm Baldrige Process For A Financial Institution: An Insiders Perspective, Scott Murray

Electronic Theses, Projects, and Dissertations

The Malcolm Baldrige Framework for Performance Excellence outlines best practices for strategic and operational processes. Enterprises that achieve the award do so not for the award itself – but for the transformation that takes place along the way. Although the fifty-page summaries of Malcolm Baldrige award winning organizations are posted on the National Institute of Science and Technology (NIST) (https://www.nist.gov/baldrige/award-recipients), the process and effort used to create such applications has not been documented. This project documents and provides an internal perspective and lessons learned from the early stages of the Malcolm Baldrige journey for a medium size financial institution. The …

Machine Learning Stock Market Prediction Studies: Review And Research Directions, Troy J. Strader, John J. Rozycki, Thomas H. Root, Yu-Hsiang John Huang

Journal of International Technology and Information Management

Stock market investment strategies are complex and rely on an evaluation of vast amounts of data. In recent years, machine learning techniques have increasingly been examined to assess whether they can improve market forecasting when compared with traditional approaches. The objective for this study is to identify directions for future machine learning stock market prediction research based upon a review of current literature. A systematic literature review methodology is used to identify relevant peer-reviewed journal articles from the past twenty years and categorize studies that have similar methods and contexts. Four categories emerge: artificial neural network studies, support vector machine …

To Close The Skills Gap, Technology And Higher-Order Thinking Skills Must Go Hand In Hand, Manying Qiu, Yaquan Xu, Emmanuel O. Omojokun

Journal of International Technology and Information Management

Technology is rapidly changing the business landscape. Workforce skills gap is widening in the digital business environment. Universities and employers call for developing students’ higher-order thinking skills along with integrating technology into academic curricula. We conducted a survey to assess learning outcomes from two groups of undergraduate students: business majors and information technology (IT) majors. SAP ERP hands-on case studies were used for this comparative experiment. The student survey results showed that the students of both majors believed that learning SAP software can lead to more rewarding jobs and they felt confident about their competitiveness in the job market. Although …

What Do Publicly-Available Soccer Match Data Actually Tell Us?, Chester S. Labedz Jr., Robert Schumaker

Communications of the IIMA

Media analyses of soccer statistics and game play has accelerated in recent years. This is evident in visual displays of ball and player tracking, average player locations and distances they run. These media depictions aim to be attractive, entertaining and informative for viewers. But are such statistics predictive of goal scoring and match outcome? To answer this question we review the sixty-four matches of the 2014 World Cup and examine nine common match statistics, and others, to evaluate their predictive value for goal production and match outcome.

Determinants Of Cloud Computing Intentions To Use: Role Of Firm’S Size, Managerial Structure And Industrial Sector, Shailja Tripathi

Journal of International Technology and Information Management

Currently many companies are adopting cloud computing to accomplish their diverse purposes and to create an elastic and responsive environment that can rapidly respond to new business requirements. This paper attempts to investigate the factors influencing cloud computing adoption from the managerial perspective with inclusion of size of firm, organizational structure and type of industry as control variables. The model is developed with various technological, economic and cognitive factors that affect the behavioral intention to use cloud computing using technology acceptance model (TAM).Questionnaires were randomly distributed to around 1000 senior managers of various firms in India. Hierarchical multiple regression (HMR) …

Selection Of Small Package Transportation Companies: An Empirical Analysis, Scott Lee Williams

Theses Digitization Project

The purpose of this study was to determine the criteria used when choosing small package transportation companies. The results suggested that small package transportation industry marketers should focus their marketing efforts towards on-time delivery.