Business Analytics Commons^™

Decoding The Algorithm: The Mathematics Behind Tiktok’S Short-Form Content Success, Ashley N. Lynch

Honors Scholar Theses

Within the realm of social networks, TikTok has become the central hub for short-form video content. The network’s unique ability to capture individual preferences using predictive analytics has greatly contributed to its massive success, allowing the company to optimize its performance and content personalization. In an age where digital media have such a significant influence on society, it is essential that users develop an understanding of how social network algorithms function to make more informed online decisions. Although TikTok’s technological system is primarily undisclosed, the platform certifiably leverages several key mathematical principles within its algorithm to achieve its core goals …

Mortgage Default Classification Modeling For Variable Analysis, Brendan R. Goggins

Honors College Theses

The financial crisis of the early 2000’s is a prime example of the severe consequences that mortgage default and borrower insolvency can have on economies at large. Mortgage default specifically is a prime case with the popularization of mortgage backed securities and the commonality of this loan structure. Multiple hypotheses and models have been formed to understand the reasons, causes, and consequences of mortgage default. This paper uses both machine learning and statistical classification models to inform an understanding of the variables most significant and impactful to the default outcome of mortgages. Consideration is given to both loan-level microeconomic variables …

Ai Meets Economics: Can Deep Learning Surpass Machine Learning And Traditional Statistical Models In Inflation Time Series Forecasting?, Ezekiel N.N. Nortey, Edmund F. Agyemang, Enoch Sakyi-Yeboah, Obu-Amoah Ampomah, Louis Agyekum

School of Mathematical & Statistical Sciences Faculty Publications

This study examined the forecasting ability of deep learning (DL) and machine learning (ML) models against benchmark traditional statistical models for the monthly inflation rates in the USA. The study compared various DL and ML models like transformers, linear regression, gradient boosting (GB), extreme gradient boosting (XGBoost), and adaptive boosting (AdaBoost) with traditional baseline time-series models like autoregressive integrated moving averages (ARIMA) and exponential smoothing (ETS) with Holt-Winters seasonal method utilizing data sourced from the Federal Reserve Bank of St. Louis. The study consistently showed that all DL and ML models outperformed the traditional approaches. In particular, the Transformer (RMSE …

Enhancing Animal Shelter Operations With Time Series And Machine Learning, Sakava L. Kiv, Donald L. Anderson, Shivam Negi, Jacquelyn Cheun

SMU Data Science Review

Enhancing animal shelter operations through machine learning involves employing a variety of advanced techniques aimed at increasing efficiency, promoting animal welfare, and optimizing resource allocation. This paper explores predictive analytics for adoption rates using regression models to estimate the likelihood of adoption based on historical data, encompassing variables such as breed, health status, and previous adoption trends. Additionally, classification algorithms are utilized to categorize animals by adoption probability, facilitating better resources and marketing prioritization. Clustering algorithms are employed to group animals according to behavior patterns and/or physical health, enabling tailored medical care and enrichment activities that improve their mental and …

A Machine-Learning Tool-Supported Methodology For Nonprofit Donor Analysis, Corbin Weiss

Campus Research Month

We developed a machine-learning tool-supported methodology for modeling the nonprofit donor relationship. This approach was demonstrated in the case of a US-based nonprofit. Conclusions were drawn from this example and tool-support provided for use by other nonprofits.

The Impact Of Artificial Intelligence On Fashion And Retail Efficiency: A Strategic Analysis, Andrew Burnstine, Raouf Ghattas

Faculty and Staff Publications & Presentations

No abstract provided.

A New Measure Of Non-Parametric Correlation For Variables In The Likert Scale, Shubhabrata Das

Working Papers

We propose a new measure of nonparametric correlation that is especially suited for measuring association between variables measured in the Likert scale where data is ordinal and tied observations are extremely common. The proposed general structure of the measure is based on graded level of concordance and discordance between the pairs of metrics. The general form of the measure has all the desirable properties except the measure is not necessarily zero for independent variables. This limitation is acceptable given only ordinal nature of the metrics. Three versions of the measure are studied. The first is based on simple equi-distant weights. …

Robust Conic Satisficing, Arjun Ramachandra, Napat Rujeerapaiboon, Melvyn Sim

Working Papers

In practical optimization problems, we typically model uncertainty as a random variable though its true probability distribution is unobservable to the decision maker. Historical data provides some information of this distribution that we can use to approximately quantify the risk of an evaluation function that depends on both our decision and the uncertainty. This empirical optimization approach is vulnerable to the issues of overfitting, which could be overcome by several data-driven robust optimization techniques. To tackle overfitting, Long et al. (2022) propose a robust satisficing model, which is specified by a performance target and a penalty function that measures the …

Kroger Post-Pandemic Customer Segmentation, Mario Mata, Joey Truitt, Renn Spigelmyer, Dhanuja Kasturiratna, Lisa Holden, Nitish Baidya, Hanna Tafari

Posters-at-the-Capitol

The grocery retail industry landscape has changed greatly in the wake of the pandemic. Specifically, delivery and pickup services have become more popular and customer buying habits have evolved. At the same time, improvements in data collection and analysis have allowed grocery marketing strategies to become highly individualized.

We worked with 84.51, an analytics firm, to identify customer segments for the Kroger Company based on data from 2023. Using clustering techniques, we organized customers into groups, or segments, based on similar characteristics. We identified and profiled four distinct groups of customers. Three segments were characterized by high frequency and spending …

Cybersecurity And Business Analytics: Strengthening Financial And Governmental Digital Defenses, Bushra F. Malik, Ravindar Reddy Gopireddy

Accounting, Business Analytics, Economics, and Finance Department Faculty Articles

The rapid digitization of financial services and federal operations has significantly increased cybersecurity risks. Cybercriminals are continuously evolving their attack methodologies, targeting financial institutions and government agencies to exploit vulnerabilities in digital infrastructures. Business analytics has emerged as a powerful tool in combating these threats by leveraging artificial intelligence (AI), machine learning (ML), and big data analytics to detect, analyze, and prevent cyber threats in real time. This paper explores the convergence of cybersecurity and business analytics, emphasizing their combined role in strengthening threat intelligence, fraud detection, incident response, and regulatory compliance. The research provides insights into emerging security trends, …

The Economic And Environmental Impact Of Shinkansen And High-Speed Rail Infrastructure: A Comparative Analysis Of Economic Growth And Carbon Emissions Reduction, Dillan R. Victory

SPARK Symposium Presentations

The development of Japan's high-speed rail system, the Shinkansen, has played a pivotal role in the country's post-war economic resurgence. Introduced in 1964 with the Tokaidō Shinkansen, this transformative infrastructure investment significantly reduced travel times, bolstered economic activity around station hubs, and facilitated regional development by enabling urban decentralization. This paper explores the long-term economic benefits of high-speed rail, including its impact on land value, business expansion, and carbon emissions. The case study of the Linear Chuo Shinkansen, Japan's latest maglev project, underscores both the economic promise and the political resistance to expansion, particularly in regions such as Shizuoka.

Using …

Safeguard Cyberspace In Ransomware Era: Risk Analysis & Cyber Insurance, Li Huang

Electronic Theses & Dissertations (2024 - present)

The increasing frequency and severity of ransomware attacks pose significant challenges for organizational cybersecurity. Fragmentation across disciplines in cyber defense has created practical gaps in the development of the necessary capabilities needed to address rapidly evolving cyber threats. This study explores the impact of ransomware attacks and the evolving role of cyber insurance as a proactive cybersecurity partner. Bridging the gap between actuarial science and cyber risk management, it proposes an interdisciplinary framework that quantifies the impact of ransomware and integrates cyber insurance into cybersecurity strategies.

The primary contribution of this study is methodology. We present a framework that remains …

An Economic And Production Analysis Of Seaweed Farms In California And The Pacific Northwest, Brian Donovan

Cal Poly Humboldt theses and projects

Since the early 2010s, the seaweed aquaculture industry has steadily expanded in the United States, with states like Alaska, Maine, Hawaii, and Connecticut leading the way in the development of this emerging sector. However, information gaps remain concerning certain aspects of the domestic seaweed aquaculture industry. The purpose of this study was to examine the status of the seaweed aquaculture industry along the West Coast of the United States; specifically in the states of California, Oregon, and Washington. Seaweed farmers in these states were invited to voluntarily complete surveys asking important production, economic, and commercial questions regarding their operations. Data …

Pooling And Winsorizing Machine Learning Forecasts To Predict Stock Returns With High-Dimensional Data, Erik Mekelburg, Jack Strauss

Finance: Faculty Scholarship

We evaluate US market return predictability using a novel data set of several hundred ag- gregated firm-level characteristics. We apply LASSO, Elastic Net, Random Forest, Neural Net, Extreme Gradient Boosting, and Light Gradient Boosting Machine methods and find these models experience large prediction errors that lead to forecast failures. However, winsorizing and pooling machine learning model forecasts provides consistent out-of-sample predictability. To assess robustness, we apply machine learning methods to high-dimensional data for Canada, China, Germany and the UK as well as the Goyal-Welch data. All machine learning models we consider, except for the ensemble pooled methods, fail to significantly …

Introduction To Programming And Applied Analytics Using Python, Matt Brown

ATU Faculty OER Books and Materials

This open electronic textbook is a collection of lecture notes, assignments, and additional background material for a junior level analytics course targeted for business students, it is free to use and copy. The text assumes readers have not had prior programming or computing courses, but have had at least one analytics course. The textbook differs from other textbooks because it serves a dual purpose, to first introduce to students the Python programming language and secondly to introduce analytics programming in Python. It is not meant to be a comprehensive book on the Python language or data analytics, rather a semester’s …

Experimental Methods In Predicting Market Drift And Other Portfolio Optimization Factors Using Graph Theory, Perry Harrison Zhang

Computer Science Senior Theses

No abstract provided.

Spatiotemporal Negative Inventory Outlier Decomposition For Supply Chain Applications In Consumer-Packaged Goods (Cpg), Hayden Mcdonald

Data Science Undergraduate Honors Theses

Coca-Cola is a popular soft drink brand with sales occurring in every Walmart store across the world, which generates large quantities of data and requires a robust supply chain system. However, the company does not currently have a sophisticated, automated, and/or prescriptive system for detecting where, when, and why inventory outages occur and applying preventative measures to avoid loss of revenue from the absence of inventory on store shelves. This thesis proposes and applies a novel, prescriptive system for this purpose. An inventory outage can be seen as a ‘negative’ statistical outlier in a time series of inventory for an …

The Importance Of Data Preparation In A Data Science Problem, Sophia Beard

Data Science Undergraduate Honors Theses

This study is going to be based on an inventory outlier automation data science problem that is being solved to identify and prescribe inventory level outliers to help keep shelves stocked in terms of beverages. The objective of this paper will address why it is so important to understand the data that is involved in a particular data science problem and how planning ahead ensures a successful outcome in the data science world. In this data science project, Spatiotemporal Outlier Analysis for Inventory Intervention Automation, it was crucial for the team to understand, research, and visualize the data we were …

The Importance Of Text Representation For Neural Networks Through Natural Language Processing Techniques, William Parsley

Data Science Undergraduate Honors Theses

Text representation is a fundamental aspect of natural language processing (NLP) when it comes to the performance of neural networks. Free-form text fields are being utilized in more and more industries. Anything from a description of an item on a web store to tracking service events to military-grade aircraft is being collected in free-form text. The goal of the thesis is to highlight best practices and discuss trends in data to prepare text for a neural network. It will demonstrate various techniques for representing free-form text in the context of neural networks, focusing on data preparation decisions, embedding techniques, and …

Examining The Impact Of Customer Rfp Characteristics On Award Compliance, Laasya Ravipati

Data Science Undergraduate Honors Theses

In the context of intermodal transportation, understanding the dynamics of award compliance holds significant importance for operational efficiency and strategic decision-making. Award compliance refers to the percentage of awarded freight volume that is realized, indicating the extent to which contractual agreements are fulfilled. This analysis delves into the intricate relationship between customer characteristics and award compliance, aiming to provide valuable insights into the variability and predictability of compliance rates. By analyzing Request for Pricing (RFP) data and primary awarded freight volumes, the study seeks to address the need for more accurate volume estimations, crucial for sales planning, revenue projections, and …

Examining Award Compliance To Inform Resource Allocation, Jacob Haarala

Data Science Undergraduate Honors Theses

This project focuses on JB Hunt Transport Inc's intermodal business unit (JBI) by focusing on the challenges associated with Published Pricing and Contractual Pricing. The primary issue revolves around the variance between the awarded freight volumes in Requests for Pricing (RFPs) and the actual volumes realized when the freight is shipped. This discrepancy poses challenges for effective sales planning, revenue goals, and optimal freight network management within JBI. Reporting tools, such as PowerBI, are currently used by JBI to provide insights into award compliance on a weekly basis. However, our goal with this project was to provide a deeper understanding …

Analyzing Information Diffusion In Social Media Networks, Amin Riazi

Masters Theses and Doctoral Dissertations

Social media is a dynamic platform where a wide range of information is shared, including both true and false content, and it involves interactions between human users and social bots. This study investigates information diffusion patterns on X (formerly Twitter) by analyzing retweet (repost) network topologies. The results reveal distinct behavioral patterns for humans and bots when spreading true and false information, highlighting the need for further examination of their roles in information dissemination. Moreover, this study tackles the challenge of differentiating between broadcast and viral information diffusion on X, acknowledging the possibility of genuine information also being potentially misleading. …

Symptom Detection With Text Messag Log Distributions For Holistic Depression And Anxiety Screening, Ml Tlachac, Michael Heinz, Miranda Reisch, Samuel S. Ogden

Information Systems and Analytics Department Faculty Journal Articles

Major Depressive Disorder (MDD) and Generalized Anxiety Disorder (GAD) are both heterogeneous in their clinical presentations, manifesting with unique symptom profiles. Despite this, prior digital phenotype research has primarily focused on disorder-level detection rather than symptom-level detection. In this research, we predict the existence of individual symptoms of MDD and GAD with SMS log metadata, and ensemble these symptom-level classifiers to screen for depression and anxiety, thus accounting for disorder heterogeneity. Further, we collect an additional dataset of retrospectively harvested SMS logs to augment an existing dataset collected after COVID-19 altered communication patterns, and propose two new types of distribution …

Henderson Named One Of The Most Influential People In Legal Education, James Owsley Boyd

Keep Up With the Latest News from the Law School (blog)

Indiana University Maurer School of Law Professor Bill Henderson has once again been recognized as one of the most influential people in legal education, but he’s not the only one with ties to the Law School on this year’s list.

The National Jurist ranked Henderson #18 on its list. Kellye Testy, a 1991 alumna of the Law School and president and CEO of the Law School Admission Council, is ranked second.

Machine Intelligence With Associative Memory And Event-Driven Transaction History, Rao Mikkilineni, W. Patrick Kelly

Barowsky School of Business | Faculty Scholarship

Digital machine intelligence has evolved from its inception in the form of computation of numbers to AI, which is centered around performing cognitive tasks that humans can perform, such as predictive reasoning or complex calculations. The state of the art includes tasks that are easily described by a list of formal, mathematical rules or a sequence of event-driven actions such as modeling, simulation, business workflows, interaction with devices, etc., and also tasks that are easy to do “intuitively”, but are hard to describe formally or as a sequence of event-driven actions such as recognizing spoken words or faces. While these …

A Comprehensive Study Of Patent Litigation In The Pharmaceutical Sector: Employing Network Theories, Graph Neural Networks, Agent Based Modeling, Bayesian Network Autocorrelation Models, Sreehas Gopinathan

Information Systems & Operations Management Dissertations - Archive

Understanding the dynamics and predictors of patent litigation is crucial in intellectual property management, especially given the competitive edge patents offer companies. Also, patents serve as both legal tools and repositories of innovation. This research delves into the complex world of patent litigation within the pharmaceutical industry, focusing on creating and applying advanced computational models to study litigation propensities. Techniques such as Graph Neural Networks (GNN), Agent-Based Modeling (ABM), and Bayesian Analysis of Network Autocorrelation Models (BANAM) are employed to explore the litigation phenomenon

Impact Of Financial Management System On Organizational Accountability And Responsibility: A Study Of Corporate Entities, Nur Farhanah Binti Marjuni, Junaid M. Shaikh

ASEAN Journal on Science and Technology for Development

This research investigates the impact of Financial Management Systems (FMS) on organizational accountability and responsibility in Brunei's manufacturing sector, utilizing a mixed-methods approach that includes primary data collected through questionnaires distributed to 41 local manufacturing companies and supplemented by secondary data from other ASEAN countries for comparative analysis. The primary focus is to assess the awareness and significance of efficient FMS implementation. Findings demonstrate a substantial influence of FMS on organizational accountability and responsibility, supported by an analysis of primary and secondary data from the ASEAN region. Nevertheless, this study acknowledges limitations such as its exclusive focus on Brunei and …

Regional Price Index 2023, Department Of Primary Industries And Regional Development, Western Australia

Statistics

The 2023 Regional Price Index (RPI) is the eleventh State Government Index contrasting the cost of a common basket of goods and services at a number of regional locations to the Perth metropolitan region. The RPI is used as the basis for the construction of the public sector district allowance, and by the private sector when considering remuneration packages for remotely located staff.

The RPI provides an insight into differences in regional consumer costs. The 2023 RPI basket of 185 goods and services was priced in 39 regional centres around Western Australia.

The 2023 RPI results show that, overall, prices …

Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia

Journal of Nonprofit Innovation

Urban farming can enhance the lives of communities and help reduce food scarcity. This paper presents a conceptual prototype of an efficient urban farming community that can be scaled for a single apartment building or an entire community across all global geoeconomics regions, including densely populated cities and rural, developing towns and communities. When deployed in coordination with smart crop choices, local farm support, and efficient transportation then the result isn’t just sustainability, but also increasing fresh produce accessibility, optimizing nutritional value, eliminating the use of ‘forever chemicals’, reducing transportation costs, and fostering global environmental benefits.

Imagine Doris, who is …

Is The Declining Birthrate Really An Issue For The Economy?, Harsh Ramesh Pednekar, Theodore Lee, Darrion Chin

Introduction to Research Methods RSCH 202

This study aims to explore the complex implications of declining birth rates on the economy, focusing on GDP per capita as a crucial metric, and aims to uncover both potential opportunities and challenges stemming from this demographic transformation using regression analysis. Using a quantitative methodology and secondary data from OECD.stat, World Population Review, and World Bank, the study explores the relationship between declining birth rates and economic impacts. GDP per capita serves as an essential dependent variable, and it accounts for control variables such as labour force participation, literacy, and education levels, child dependence ratio, and physical capital. Past studies …