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Full-Text Articles in Music Business
The Changing Landscape Of Artist Success: Evaluating Independent And Label-Signed Career Paths, With A Focus On The Christian Music Industry, Nicholas Ty Brueggemann
The Changing Landscape Of Artist Success: Evaluating Independent And Label-Signed Career Paths, With A Focus On The Christian Music Industry, Nicholas Ty Brueggemann
Senior Honors Theses
Traditionally, record labels have propelled the music industry (Christian and secular). They established themselves in the late 19th century, allowing artists to accumulate acclaim more efficiently. Since their inception, labels have connected artists to a support network that delegates career-related tasks. Getting signed to a label has historically been the industry standard career path for artists wanting to become successful enough to live off making music full-time. However, with the recent emergence of the digital landscape, more promotional methods, opportunities, and tools have become available to artists. Through this study, insights will be gained into the necessity of signing with …
Building A Record Label Website In An Evolving Music Industry, Zachary Mouton
Building A Record Label Website In An Evolving Music Industry, Zachary Mouton
IPS/BAS 495 Undergraduate Capstone Projects
The basis of my capstone project is to build a website for my record label Play-Yah Records. My major focus for the website is to find more options for monetization for the bands on the label. During the process I conducted research on NFT’s, music licensing, website construction, logo design, and made-to-order merchandise. I am excited about what I have learned in this project and I can’t wait to share it with you.