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Articles 1 - 9 of 9
Full-Text Articles in Music Business
Developing Christian Artists: The Live Music Sphere, Camille Crites
Developing Christian Artists: The Live Music Sphere, Camille Crites
Student Scholar Symposium
Christian/Gospel music was the fourth-fastest growing music genre in 2024, and many artists are seeking to enter the Christian music industry. This research seeks to examine the exploration of live music opportunities for Christian music artists in the developing stages of their careers. Every musical artist’s career consists of about five sectors: Songwriting/Publishing, Recording/Releasing Music, Live Music, Merch, and Sync (Film/TV). While parts like Songwriting and Recording are very accessible for new Christian artists, it can be challenging to know how to best approach the Live Music sector, one of the major sources of income for any performing artist. There …
A Comprehensive Digital Marketing Strategy Guide For Independent Musicians, William Elree Hilburn
A Comprehensive Digital Marketing Strategy Guide For Independent Musicians, William Elree Hilburn
Theses
Creating and implementing a sound digital marketing strategy is a crucial element to consider as an independent musician. In this thesis report and the strategy guide that follows, a number of current digital marketing strategies are discussed at length. The strategies that are discussed in this report and within the strategy guide have been gleaned through semi-structured qualitative interviews with two separate up-and-coming music artists. The information shared by these case studies has been documented and synthesised into this report, as well as, into a comprehensive strategy guide that has been written to aid fledgling music artists in their digital …
Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray
Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray
Journal of Humanities and Social Sciences
The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …
The Self-Curating Musician: An Innovative Concept And An Intensive Learning Experience By Systemic Design Thinking, Joris Blanckaert, Ellen Loots, Saskia Westerduin, Pawan V. Bhansing
The Self-Curating Musician: An Innovative Concept And An Intensive Learning Experience By Systemic Design Thinking, Joris Blanckaert, Ellen Loots, Saskia Westerduin, Pawan V. Bhansing
Journal of Arts Entrepreneurship Education
Self-curation is an emerging notion in the artistic practice that we propose as an alternative to the questioned notion of entrepreneurship in the realm of classical music. Systemic Design Thinking (SDT) methods helped conceptualize self-curation and develop an intensive, week-long learning experience. Participants validated the self-curation concept and its five components: activating creativity, seeking uniqueness, developing a discourse, understanding the performance practice and engaging communities. Our study further highlights that rather than suffering from a tension between arts and commerce, young (performing) musicians experience a tension between the expectation of the outside world that they need to be exceptional as …
From Altamont To Astroworld: An Analysis Of Management Issues In Large Scale Music Festivals, Jennifer Morriss
From Altamont To Astroworld: An Analysis Of Management Issues In Large Scale Music Festivals, Jennifer Morriss
Honors College Theses
The most common problems in music festivals can largely be broken into two categories: risks to the individual and risks on a grand scale. It is the responsibility of event managers to consider how to best keep everyone safe and maintain proper organization. Risks to the individual are often things like substance use and abuse, harm reduction, and sexual assault or harassment. Meanwhile, broad risks tend to be issues of evacuation and emergency management, crowd safety, stampedes, and casualties or violence. It is crucial to reflect on prior common safety and security issues when setting out to produce a large …
Knockin’ On Music’S Door: A Cross-Generational Study Of The Formation Of Tastes, Roles, And Affinities For Music, Hannah B. Turner
Knockin’ On Music’S Door: A Cross-Generational Study Of The Formation Of Tastes, Roles, And Affinities For Music, Hannah B. Turner
Marketing Undergraduate Honors Theses
The music we love is a direct reflection of who we are. It shapes our identity, fuels our emotions, and connects us to the world around us. Whether it's the anthems of our youth, the lyrics that put our feelings into words, or the melodies that bring back memories, music is woven into every stage of life. It influences the way we dress, the communities we belong to, and the way we see ourselves. Our playlists may evolve, but the connection remains the same. Music is more than just something we listen to; it’s a part of us.
How To Industry Plant Yourself, Ted Childish
How To Industry Plant Yourself, Ted Childish
Digital Laboratory: Publisher of Internet Journal
Ted Childish is an artist, creative mind, and cultural organizer working at the intersection of digital culture and contemporary creative economies. His practice spans from conceptual ideation to visual production and designed objects, all approached with a distinct material sensibility. How to Industry Plant Yourself is an analysis of the contemporary creative landscape, delivered in the format of a 'how-to' presentation — a familiar trope of the social media era. This work employs graphic design strategies akin to a pitch deck, symbolizing the increasingly transactional and performative environments in which creatives navigate their careers today.
A Conversation With Loe Gino, Loe Gino, Seb Taylor
A Conversation With Loe Gino, Loe Gino, Seb Taylor
Digital Laboratory: Publisher of Internet Journal
LOE Gino is a Bay Area native from Berkeley, California and an independent artist. He has been a pioneer in the music industry for new age artistry. His ability to be a voice for independent artists parallels his wordsmith-skills as a rapper. As a part of the Bay Area cultural scene, he is a real life example of how to set a vision and build it as you go. Every aspect of his creative vision is thought out and executed with the accuracy of a freestyle. LOE Gino stands as an example of what it means to never conform to …
From Vinyl To Viral: Evaluating The Mere Exposure Effect Through Music And Technological Advancements, Ariana R. Deboo
From Vinyl To Viral: Evaluating The Mere Exposure Effect Through Music And Technological Advancements, Ariana R. Deboo
Honors Undergraduate Theses
The Mere Exposure Effect (MEE) refers to a psychological pattern in which a person develops preference for a stimulus that has been repeatedly presented to them. The present study examined environmental influences of preference through repeated exposure to music. Social media platforms such as TikTok, Reels, and Shorts influence where people listen to music. The fast-paced consumption algorithm for new media is provided by quick, entertaining videos that allow users to scroll past content that does not keep their attention. A total of 406 participants (n=406) were involved in this study. The purpose for this study was to identify how …