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Articles 1 - 4 of 4
Full-Text Articles in Music Business
Music And Authenticity: The Emerging Role Of Ai In Music Creation, Education, And Consumption, Jon Littlefield, William Williams, Kimball P. Marshall
Music And Authenticity: The Emerging Role Of Ai In Music Creation, Education, And Consumption, Jon Littlefield, William Williams, Kimball P. Marshall
Atlantic Marketing Association Proceedings
No abstract provided.
Developing Christian Artists: The Live Music Sphere, Camille Crites
Developing Christian Artists: The Live Music Sphere, Camille Crites
Student Scholar Symposium
Christian/Gospel music was the fourth-fastest growing music genre in 2024, and many artists are seeking to enter the Christian music industry. This research seeks to examine the exploration of live music opportunities for Christian music artists in the developing stages of their careers. Every musical artist’s career consists of about five sectors: Songwriting/Publishing, Recording/Releasing Music, Live Music, Merch, and Sync (Film/TV). While parts like Songwriting and Recording are very accessible for new Christian artists, it can be challenging to know how to best approach the Live Music sector, one of the major sources of income for any performing artist. There …
Pedagogical Practices In Creating A Musical Festival Curriculum: A Case Study Bonnaroo University, Ken Spring, Sarita M. Stewart
Pedagogical Practices In Creating A Musical Festival Curriculum: A Case Study Bonnaroo University, Ken Spring, Sarita M. Stewart
Faculty Scholarship Symposium
Two immersive, interdisciplinary courses focused on music festival culture were created as part of a university study away program. This paper provides a pedagogical framework for educators interested in offering a similar educational experience for their students. The first part of the paper provides a summary of how the Bonnaroo U program came into being. This includes a discussion of the components necessary to build a music festival curriculum. Best practices in building sustainable relationships with festival promoters and of festival site logistics concludes the paper.
Motivational Antecedents To Fandom And The Resultant Effects In The Foreign Contemporary Music Market, Hyun Sang An, Wooyang Kim, C. Anthony Di Benedetto
Motivational Antecedents To Fandom And The Resultant Effects In The Foreign Contemporary Music Market, Hyun Sang An, Wooyang Kim, C. Anthony Di Benedetto
Atlantic Marketing Association Proceedings
No abstract provided.