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Articles 1 - 2 of 2
Full-Text Articles in Music Business
The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …
T Bone Burnett, The American South, And The Ethic Of A Contemporary Cultural Renaissance, Heath J. Carpenter
T Bone Burnett, The American South, And The Ethic Of A Contemporary Cultural Renaissance, Heath J. Carpenter
Student Theses and Dissertations
With the success of the O Brother, Where Art Thou? soundtrack, T Bone Burnett spent his cultural capital on repurposing traditional American music in subsequently successful soundtracks and artistic productions, providing a spark for a 21st century cultural movement that moves beyond music. This study aims to position Burnett has a cultural catalyst by grounding his work, and those abiding by a similar ethic, in the American South. In the process, I examine what Burnett’s soundtracks and select artistic productions communicate about contemporary Southern cultures and identities, while negotiating the ever-enigmatic generational issues of identity and authenticity. By extending the …