Music Business Commons^™

Timing Matters: Applying Musicians’ Insights To Business, Ray Haeng Soo Seol Edd, Barry Van Zyl Mba

Faculty Works

Timing, a critical aspect in social contexts and human cognition, has been extensively studied across diverse fields, such as biology, neuroscience, and business. However, there is a lack of interdisciplinary approaches that offer fresh perspectives on how timing works. Music performance, being inherently temporal in nature, presents a unique opportunity to bridge this gap and explore timing mechanisms in a multifaceted context. This research explores how professional musicians understand and utilize timing in their training and artistic development, and how these insights can be applied to business contexts, bridging the two fields to understand timing more comprehensively. Through a qualitative …