Arts Management Commons^™

Upham’S Corner Main Street: Developing Ideas For Promoting Arts And Businesses In Upham’S Corner, Werner Kunz, Barbara Lewis, Upham's Corner Main Street

Office of Community Partnerships Posters

Dorchester’s Upham’s Corner neighborhood is home to a diverse mix of neighborhood residents, many historical landmarks, and a commercial district. At one point, Upham’s Corner was one of the top five market hubs for New England. It was because of this market history that the Strand Theater was built as a community home, as a community connection, and as a network. UMass Boston’s College of Management undergraduate students have developed ideas for promoting the arts and bringing businesses to the Upham’s Corner neighborhood. Assistant Professor of Marketing, Werner Kunz, coordinated the project with students in his “Services Marketing” class to …

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman

Masters Theses

Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …

Hey, He Stole My Copyright: Putting Theft On Trial In The Tenenbaum Copyright Case, Peter J. Karol

Law Faculty Scholarship

This article approaches the well-publicized Joel Tenenbaum copyright case through an analysis of its highly-charged trial rhetoric. In particular, it argues that the case as tried was not really about Joel Tenenbaum or his actions. Rather, the trial was about whether, and to what extent, peer-to-peer (“P2P”) file sharing is “theft,” and the P2P sharer a “thief.” So approached, the case provides a captivating, perhaps unique, academic case study on the power of theft rhetoric in a copyright trial as advanced before a jury.

It first introduces the Tenenbaum litigation generally, and its place in the recording companies’ broad attack …

Efficient Copyright Infringement, David Fagundes

Faculty Articles

Copyright infringement is said to be socially costly because it robs owners of due recompense and depresses incentives for creative production. This Article contends that, in order to achieve copyrights goal of maximizing cultural production, this dominant story of infringement's costs requires alongside it a counter-story identifying the rare but important instances where copyright infringement enhances social welfare. Part I explains the need for an account of the notion of efficient copyright infringement. Other types of unlawful conduct may also be beneficial, but copyright in particular warrants exploration of efficient infringement because maximizing creative production requires some level of unauthorized …

Bury Me Deep In Isolation: A Cultural Examination Of A Peripheral Music Industry And Scene, Christina Ballico

Theses: Doctorates and Masters

Since 1998, Perth bands have had a strong presence within the Australian music scene. Primarily, each year between 1998 and 2009, songs by indie pop/rock acts from Perth have charted within national broadcaster triple j’s Hottest 100 countdown. Many of the albums from which these songs have been taken have sold in excess of 35,000 copies, and a number of successful and recognised Perth bands have toured with the nation’s largest music festival, the Big Day Out as well as their own high profile national tours. At the same time, Perth’s local indie pop/rock music industry has undergone tremendous growth …

Spaces, Emotion And Heavy Metal Subcultural Control: Music Consumption And Civilising Processes., Gary Sinclair

Doctoral

Despite the longevity, cultural relevance and global popularity of heavy metal, it has been noticeably absent from both the Birmingham School‟s subcultural studies, the Centre for Contemporary Cultural Studies (CCCS) and in consumer community contexts informed by post-subcultural perspectives (e.g., neo-tribes). This study examines the Irish heavy metal scene. The literature review considers the problematic aspects of applying both frameworks (subcultural and post-subcultural) to heavy metal and other similar contexts. I argue that Norbert Elias‟s figurational sociology (relatively underutilised in previous consumer research), can be used to bypass the agency–structure dualism that impedes both approaches. It is also advanced that …

Pygmalion Music Festival As Alternative Media? A Critical Analysis Of The Intersection Of Independence And Corporatization, Patrick R. Singer

Masters Theses

This study of Pygmalion Music Festival utilizes a theoretical framework of alternative media theory to analyze the festival's position in independent and corporate music festival and concert production. Pygmalion Music Festival is a mid-sized independently owned and operated music festival held annually in Champaign-Urbana, Illinois. This research investigates the progression of independent ( or "indie") music culture, how the industry has gradually become co-opted by the corporate music industry, and how Pygmalion Music Festival is situated within the indie/corporate binary. This binary is not black and white, rather an intersection that creates a blurred area between the two. "Indie" artists …

Fate Work: A Conversation, Valentina Desideri, Stefano Harney

Research Collection Lee Kong Chian School Of Business

The article focuses on a conversation between dancer Valentina Desideri and professor Stefano Harney during the Spring Seminars of the Performance Art Forum (PAF) in Saint Erme, France. Harney suggests that fate work may be considered as a potential practice on the way work determines one's life. Desideri says that one can shape and construct his future through work under capitalism.

Museums As Sites Of "Being In Conversation": A Hermeneutic Phenomenological Study, Randy C. Roberts

Antioch University Dissertations & Theses

In times of great change, institutions must be able to adapt while not losing their essence, those qualities that are central, enduring, and distinctive. While it is understood and acknowledged that museums must change their approach to be relevant and sustainable in a world in which there have been monumental shifts in the ways that people communicate, access information, and experience connection, the essential qualities of museums are not well-defined or agreed upon. More than a decade into the new century and in spite of much discussion, contemplation, and experimentation, the 21st century museum model remains unsettled. To explore the …