Arts Management Commons^™

Spotify: You Have A Hit!, Christopher E. Dawson Jr., Steve Mann, Edward Roske, Gauthier Vasseur

SMU Data Science Review

Abstract. Over 87% of the streaming music is owned by four major record labels (Jones, 2018). Yet, the songs owned by those labels account for <1% of the total amount of music created each year. These labels are historically better at identifying talent (though this talent identification is becoming more difficult). Even though Spotify has 36% of the streaming marketing share (T4, 2021), Spotify has not been profitable because of the large licensing costs paid to the large music labels. If Spotify could identify hit songs & artists before the large labels, they would sign those artists and dramatically reduce their licensing costs. Using the Spotify API, this paper will use Spotify data on over 400K songs over the last three years for exploratory data analysis, provide descriptive statistics, perform feature selection, and develop models using LASSO and XGBOOST Classification. The research determined multiple key features and predicted with over 60% accuracy songs which were going to be a hit (defined as >90% popularity).

Management Et Mondialisation: Prise En Compte Des Cultures Nationales, Véronique Richard

Dirassat

MANAGEMENT AND GLOBALIZATION

Taking into Account National Cultures

This research tries to deal with a rather interesting problematic that of MANAGEMENT AND GLOBALIZATION through the following points: Definition and challenges of management in a period of globalization and characteristics of globalization and effects on the management of people and cultural differences and management of companies and identity conflicts or cultural enrichment.

Parsing The Pandemic: A Special Report

DePaul Magazine

This special report takes a look at four sectors—transportation, hospitality, entertainment and education—and examines how the pandemic affected their operations, what lessons they learned and how they are changing to ensure a bright future.

The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley

Atlantic Marketing Journal

The Association to Advance Collegiate Schools of Business (AACSB) is clear about the worsening shortage of doctoral qualified faculty. It is the proposition of this paper that business schools should consider evaluating and perhaps reinvigorating recruitment strategies in both the short- and intermediate-term, as well as developing marketing management strategies that will help alleviate business faculty shortages in the long-term. Strategic marketing guidance is set forth in this paper with a focus on the development and institutionalization of managerial linkages between recruitment-retention connections. Our major premise is that leadership robustness is needed relative to the construction and implementation of strategic …

Menulis Untuk Publikasi: “Punya Ide, Tapi Sulit Menuliskannya”, Wahyu Kartika Wienanda, Yohana Ika Harnita Sari, Triana April Liani, Azalea Puteri Utami

Jurnal Vokasi Indonesia

Writing for publication is the scholars’ needs. Unfortunately, the number of student publications, especially in the Applied English Study Program, Sekolah Vokasi UGM, has not shown a good trend. Thus, the study program provides a subject namely Academic Writing to help the students practice and improve their research writing skills. However, specifically-tailored course materials for the subject have not been provided. This study aims to find out the students’ needs for writing a research publication. Interviews to 20 students of Transfer Program in Applied English and 3 journal reviewers were conducted. The interview results were then analyzed based on parts …

Efektivitas Active Cycle Of Breathing Technique (Acbt)Terhadap Peningkatan Kapasitas Fungsional Pada Pasien Bronkiektasis Post Tuberkulosis Paru, Aditya Denny Pratama

Jurnal Vokasi Indonesia

Bronchiectasis is a chronic disorder characterized by irreversible bronchial dilatation accompanied by an inflammatory process in the walls of the bronchi and the surrounding lung parenchyma. Bronchiectasis can be caused by infection with the bacterium Mycobacterium Tuberculosis which is the bacteria that causes pulmonary tuberculosis (pulmonary TB). The main characteristic of bronchiectasis is the accumulation of mucus, chronic bacterial infections, and persistent bronchial inflammation. The purpose of this case study was to determine the effectiveness of the Active Cycle Of Breathing Technique (ACBT) on increasing functional capacity in bronchiectasis patients with pulmonary tuberculosis. The research method used is in the …

Rehabilitasi Post Nerve Transfer Pada Ekstremitas Atas, Made Hendra Satria Nugraha

Jurnal Vokasi Indonesia

Peripheral nerve injuries mostly occur in the upper extremities with the most common cause being trauma. An alternative to nerve repair in proximal injury is restoration of function via nerve transfer. The rehabilitation process is needed to relearn the movement so that the results of the nerve transfer can function properly. The purpose of this study was to provide an overview of the post-nerve transfer rehabilitation process in the upper extremity and its benefits in maintaining and improving the quality of movement in the upper extremity. This research is a literature review with secondary data sources in the form of …

Penerapan Kebijakan Fasilitas Mitra Utamakepabeanan: Mampukah Menurunkan Cost Of Taxation?, Murwendah Murwendah, Muhammad Raihan Tsanymahdy

Jurnal Vokasi Indonesia

The Main Partner of Customs, which was implemented in 2015, aims to reduce dwelling-time rates, decrease logistics costs, and appreciate companies with good tax compliance. On the other hand, dwelling-time figures have not shown a significant decline in numbers with all the facilities provided. This study examines the Main Partner of Customs policy regarding the cost of taxation perspective at Tanjung Priok Port. The discussion of this research focuses on the burden carried by both the policymaker and the company. This research was conducted through a quantitative approach with a post-positivist paradigm. The data collection techniques for this research are …

Pemanfaatan Strategi Omnichannel Marketing Di Perguruan Tinggi, Peny Meliaty Hutabarat, Melisa Bunga Altamira, Erni Adelina

Jurnal Vokasi Indonesia

Technological developments encourage changes in consumer behavior, including corporate interactions. This also affects many educational institutions, especially in higher education levels. The use of multiple channels has been increasing, and it is quite a complex challenge for higher education to provide seamless and optimal journey experiences as needed by their audiences. These developments in technology and consumer behavior drive all higher education institutions to increase their competitive advantages. The omnichannel strategy is an effective way for them to increase the competitive advantage and to reach prospective students through various platforms, with specific and personified messages. In its application, omnichannel marketing …

Faktor Informasi Online Dalam Pengambilankeputusan Investor Pada Platform Crowdfunding Berbasis Donasi, Rendy Adhi Pratama, Liyu Adhi Kasari Sulung, Sri Rahayu

Jurnal Vokasi Indonesia

This study aims to analyze the role of online information in the decision-making process of investors in the form of donation-based crowdfunding. We use Kitabisa.com as a donation-based crowdfunding platform and collect 74 data on donation projects. This study uses the combination of a regression model with cross section data and an Elaboration likelihood model. The results of this study found that several very important online information variables, such as updates and shares on Facebook, proved significant to influence investors' decisions on crowdfunding platforms in Indonesia. The results of this study prove that the central routes obtained from project updates …

Penyusunan Kurikulum Blok Bahasa Inggris Vokasional, Erlin Estiana Yuanti, Nabilla Kusuma Vardhani

Jurnal Vokasi Indonesia

This research aims at designing vocational block curriculum for Bachelor of Applied English Vocational College (BAE SV) UGM to assure the achievement of the study program’s competences based on the Independent Campus policy (MBKM) and to produce English Specialists in Public Relations as its graduate profile. The research employs qualitative method, using Research and Development approach in the three stages done, such as: (1) library study, (2) designing the block curriculum, and (3) validating the curriculum design by holding FGD with stakeholder users. The research produces a vocational English block curriculum based on CEFR Level C1 and SKKNI No.629/ 2016 …

Complaints Of Asthenopia Symptoms In-Office Employees, Chita Widia, Ricky Rahmawinata, Darmono Darmono

Jurnal Vokasi Indonesia

An Eyes health problem that can be experienced by employees is asthenopia. The purpose of this study is to address complaints of Asthenopia symptoms in the employees of one of the offices in Tasikmalaya city in 2020. This research uses a descriptive quantitative research method, a cross-sectional design. In this study, to collect data, the tool used was a questionnaire. Research results found that the most asthenopia symptoms felt by employees of one of the offices in the City of Tasikmalaya were shaded vision when looking at objects, glare when working at a computer, difficulty focusing while working at the …

Music Video Review: "O Superman" - Laurie Anderson, Jacob Thomas (Kiko) F. Yago

Backstage Pass

Laurie Anderson's "O Superman" music video is a commentary about the progression of technology. https://www.youtube.com/watch?v=Vkfpi2H8tOE

A Line In The Sand Album Review, Robert N. Moore

Backstage Pass

On July 3rd, 2020, American Arson released their first full-length album. A Line In The Sand has a tight and powerful sound while still feeling raw and untamed, thanks to the help of high production standards. The lyrics somehow find a balance between bold, catchy, and beautiful. Their message mainly revolves around the current American socio-political sphere, challenging their listeners to seek compassion and unity instead of giving into apathy and ignorance.

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Ishmael Album Review, Robert N. Moore

Backstage Pass

This is an extensive review of the metal album Ishmael, written, performed, mixed, mastered, and released all by Jared Smith. The album combines religion, intricate guitar riffs, and metal to create an avant-garde piece of art.

Copyright And Copywrong, Noah Granard

Backstage Pass

This paper attempts to offer a critique of the music industry and modern copyright law via analysis/individual case study in order to provide suggestions for possible reform. Topics include: background information and commentary on the status of the public domain, why the current laws/statures hamper creativity, and what steps should be taken next to remedy these issues. In order to both promote new music, while also respecting the intellectual property of artists and groups with existing content, there must be genuine reform at the highest levels; copyright and music industry laws must stem from the basis of supporting artists and …

A Guide To Digital Marketing For New Creators, Lexi Gerbino

Backstage Pass

This is a guidebook and primer in the use of social media for marketing music, arts or any product or service using freely available online resources. The author explains the basic approaches to building up an online audience and following, emphasizing do-it-yourself (DIY) organic, cost-effective outreach tactics. Paid strategies are also discussed. The author has been involved in various grass roots social media marketing campaigns and draws on their own experience, as well as that of other marketing practitioners who were interviewed as part of the project to inform the recommendations found in this guidebook.

Producer Interview: Teak Underdue, Kris Jones

Backstage Pass

This interview is with three-time Grammy-nominated music producer Teak Underdue of Hallway Productions. He discusses his background and the path he has taken to become a well respected music creator and producer. The interviewee offers advice for aspiring producers on how to build their reputation and credits in the music industry.

Industry Profile: Seven Seas Music Founder, Brooke Wentz, Elizabeth Shearrow

Backstage Pass

Brooke is the CEO of Seven Seas Music and an award-winning music producer and supervisor. For a decade, she has led The Rights Workshop, a leading music licensing and supervision firm with film credits including “Bully,” “Melancholia,” “Don’t Stop Believin’: Everyman’s Journey,” and “Bill Cunningham: New York.” In 2014, Brooke married her singular knowledge and passion for world music with cutting-edge technology to found Seven Seas Music, a web-based platform where media professionals can listen to, build lists and license – with a single click – curated sounds from an astounding array of emerging and established artists in more …

Industry Profile: Tour Manager, Lisa Policaro, Elizabeth Shearrow

Backstage Pass

Lisa Policaro is a Tour Manager from Long Island, New York with over 20 years of experience in the music business. She has worked in all areas of the industry from Interning for Columbia Records to working her way up to being Tour Manager. In this interview, Lisa talks with Elizabeth Shearrow (‘23) about how she got her start in the industry, what qualities students need to have to become a Tour Manager, and how COVID-19 has impacted her career.

Interview With Bonnie Gallanter, Dylan Bliss

Backstage Pass

Bonnie Gallanter, President of Muse Artist Management, is a talent manager, music consultant and event producer for high profile music, film, and television clients. Gallanter is currently the Director of the Women’s International Music Network and Co-Producer of the She Rocks Awards, Events and Showcases. She Co-Produced CMJ Music Marathon, New York’s largest and longest running music festival, for over 20 years as well as numerous festivals, events, panels and symposiums, trade shows, concerts, personal appearances and tours. As a manager, she has specialized in artist development, tour production and management, music development, film and commercial production, distribution, marketing and …

Letter From The Editor-In-Chief, Keith Hatschek

Backstage Pass

Outgoing Editor-in-Chief, Keith Hatschek, relates what accomplishments the editors of the journal have achieved, as well as previewing the content from this issue.