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Full-Text Articles in Arts Management
The Benefits Of A Professional Website For A Musician, April C. Cain
The Benefits Of A Professional Website For A Musician, April C. Cain
IPS/BAS 495 Undergraduate Capstone Projects
For my capstone project at Boise State, I decided to create a website for my music. I am a music producer and needed a professional web presence for promotion, current and future fans, professional contacts, and to also serve as a portfolio of my work. There are also added benefits for future projects in the form of a blog and file selling features. I researched web-building platforms and methods as well the benefits of having a website for not just myself but for fans and other consumers of music and developed an action plan to create my own professional website. …
Building A Record Label Website In An Evolving Music Industry, Zachary Mouton
Building A Record Label Website In An Evolving Music Industry, Zachary Mouton
IPS/BAS 495 Undergraduate Capstone Projects
The basis of my capstone project is to build a website for my record label Play-Yah Records. My major focus for the website is to find more options for monetization for the bands on the label. During the process I conducted research on NFT’s, music licensing, website construction, logo design, and made-to-order merchandise. I am excited about what I have learned in this project and I can’t wait to share it with you.
Digital Marketing For Dance: Strategies, Analysis, And Discussion, Cydney Covert
Digital Marketing For Dance: Strategies, Analysis, And Discussion, Cydney Covert
IPS/BAS 495 Undergraduate Capstone Projects
This paper explores the importance of multiple factors in the digital marketing of dance organizations. Idaho's only professional ballet company, Ballet Idaho, is used as a case study to determine which marketing strategies are the most beneficial. Cross-referencing tactics from other dance organizations, this research aims to determine how companies can market their more abstract performances, include dancer perspectives in their content, and take advantage of peripheral cities in order to increase their audience-base.