Open Access. Powered by Scholars. Published by Universities.®
- Publication
Articles 1 - 2 of 2
Full-Text Articles in Arts Management
Nomad Gallery, Maria Paula Suárez, Renata Ribeiro
Nomad Gallery, Maria Paula Suárez, Renata Ribeiro
MA Projects
NOMAD Gallery is a flash retailing business model that will seek to attract consumers with discretionary spending power but are unfamiliar with highly curated art experiences. Despite its size, the art market today is not easily accessible to younger generations, as it possesses several structural barriers to access (such as the need to know and develop relationships with Art galleries and curators). NOMAD Gallery’s value proposition is anchored on sharing culture and democratizing the access to art through playful and interactive pop-up galleries that exhibit artists from around the world in different seasonal settings and structured such that it provides …
How Does Contemporary Artists Consolidate Their Success And Achievements Through Social Media Platform Such As Instagram? : Case Study Of Successful Co-Existing Relationship Developed Between Contemporary Artists Ai Weiwei And Kaws With Their Instagram Account, Rouchen Yao
MA Theses
In the following thesis, I would compare and contrast the two art world phenomenon:Ai Weiwei and KAWS, whom have very distinctive artistic focus and style. And how the two artists utilize their social media platform to achieve different purposes and reflect different values. In the past few years, due to internet accessibility to the art world, online and social media platforms have become an intermediary between the art world and the masses, giving everyone access to art. Being household names from the art world, both of the artists generated a large number of fans on their social media platform of …