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2021

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Articles 61 - 90 of 109

Full-Text Articles in Agribusiness

The Role Of Peer Irrigators On The Choice And Intensity Of Efficient Irrigation Techniques, Noah Hayward May 2021

The Role Of Peer Irrigators On The Choice And Intensity Of Efficient Irrigation Techniques, Noah Hayward

Agricultural Economics and Agribusiness Undergraduate Honors Theses

We evaluate the use and the proportion of farmland that uses prominent irrigation practices in Arkansas, USA. A bi-variate sample selection model evaluates the determinants of the share of irrigated land in a farm that uses each practice. We evaluate the relationship between the irrigation practices peers use and the intensity that another farmer utilizes that same irrigation practice(s). So, if a peer of an Arkansas Delta farmer uses center pivot irrigation, for example, it increases the probability that the farmer him or herself will use acreage using center pivot by 66%. Conversely, a peer using surge irrigation only results …


The Influence Of Peer Irrigators On The Extensive And Intensive Margin Of Irrigation Techniques, Victoria Bailey May 2021

The Influence Of Peer Irrigators On The Extensive And Intensive Margin Of Irrigation Techniques, Victoria Bailey

Graduate Theses and Dissertations

We examine how irrigation techniques in use by family and friends influence the use and share of land utilizing different irrigation techniques by Arkansas producers. A bivariate sample selection model simultaneously estimates how farm characteristics determine the use and explain the share of a farm that utilizes an irrigation technique. We find that the irrigation techniques in use by family and friends do affect the irrigation techniques a producer uses and the share of acres utilizing different irrigation techniques. A producer with a family or friend that uses end-blocking irrigation is 41% more likely to use end-blocking themselves. Having a …


Nebraska Cow–Calf Operations: Use Of Pricing Tools And Market Diversification Strategies To Manage Market Risk, Logan Kalkowski May 2021

Nebraska Cow–Calf Operations: Use Of Pricing Tools And Market Diversification Strategies To Manage Market Risk, Logan Kalkowski

Department of Agricultural Economics: Dissertations, Theses, and Student Research

This thesis is divided into three chapters. The first chapter of this thesis investigates years of research and data collection from multiple agencies to find connections to reasoning for producers to choose marketing and diversification tools used in their operation.

The second chapter examines cow-calf marketing and risk management practices in Nebraska. Marketing and risk management behavior are examined by using the University of Nebraska-Lincoln Cow-calf survey data collected in 2016. The survey captures characteristics of operations and their use of marketing and risk management practices. While it is important to understand what operations are doing currently, it is also …


Simulating The Feasibility Of Dual Use Switchgrass On Cow-Calf Operations, Michael P. Popp, Amanda J. Ashworth, Charles P. West May 2021

Simulating The Feasibility Of Dual Use Switchgrass On Cow-Calf Operations, Michael P. Popp, Amanda J. Ashworth, Charles P. West

Agricultural Economics and Agribusiness Faculty Publications and Presentations

Meeting biorefineries' demands for lignocellulosic biomass will require sourcing feedstock without affecting the food or animal-feed supply. A decision-aid model can assess the dual use of switchgrass (Panicum virgatum L.) to maintain animal production while providing biomass. We simulated a mixed-farm operation with 156 ha of hay+pasture, 96 beef cows (Bos spp.), and poultry (Gallus gallus L.) production wherein the hay land was converted to switchgrass for dual use as biomass and forage. The cow-calf simulator tracked changes in forage and cattle production, economic returns, and net greenhouse gas (GHG) emissions. Dual use of switchgrass consisted of …


Quality Determinates Of Rice Price In Open Bag Markets In Sub-Saharan Africa, Bailey Peterson-Wilhelm May 2021

Quality Determinates Of Rice Price In Open Bag Markets In Sub-Saharan Africa, Bailey Peterson-Wilhelm

Graduate Theses and Dissertations

Weaknesses in the grades and standards system in low-income countries across Sub-Saharan Africa undermine the transparency of agricultural markets. In the Democratic Republic of the Congo (DRC), Ghana and Mozambique rice is predominately sold in open bags and if rice price does not reflect its quality, then inefficiencies may lead to consumer welfare losses. Importantly, it is possible that impoverished communities are priced out of the market due to inflated and inefficient prices. The objective of this study is to examine determinates of rice price by estimating the impact of selected rice quality attributes on rice prices in DRC, Ghana …


Analyzing Purchase Behavior For Domestic And Imported Dry Wines In The U.S. Market Using Panel Data, Nadica Koskarovska May 2021

Analyzing Purchase Behavior For Domestic And Imported Dry Wines In The U.S. Market Using Panel Data, Nadica Koskarovska

Graduate Theses and Dissertations

The objective of this study is to explore wine purchase behavior in the United States market, including different off-premise channels using AC Nielsen panel data and wine prices and rankings from the Wine Enthusiast database of wine reviews. The purpose of this thesis is to identify factors that impact customer loyalty to retail wine brands. In so doing my goal is to provide information that can be used to improve marketing efforts of small wineries that are seeking to grow into mainstream retail formats. The results suggest that efforts to build brand equity will be more successful if the brand …


Description Of Job Embeddedness In Arkansas County Extension Agents, Anika Parks May 2021

Description Of Job Embeddedness In Arkansas County Extension Agents, Anika Parks

Graduate Theses and Dissertations

The Cooperative Extension System (CES) has had a long-standing problem with the retention of its county Extension agents (CEAs), who are in charge of running various programs in over 3,000 counties within the United States. When a CEA leaves a county, voluntarily or involuntarily, the community members are left without that leader, and their needs go unmet, which was proposed to increase voluntary turnover among CEAs even further. Arkansas CES has had its problems with turnover, and studying this issue through the lens of Job Embeddedness Theory was identified as a gap in the literature.

Job Embeddedness Theory is a …


2021 Ijbe V1 Front Matter, Tamra Connor Apr 2021

2021 Ijbe V1 Front Matter, Tamra Connor

International Journal for Business Education

  1. Editorial Board
  2. President's Letter
  3. SIEC-ISBE International


Food Security As A Factor Of Sustainable Development Of The Country, Timur Nurimbetov Mar 2021

Food Security As A Factor Of Sustainable Development Of The Country, Timur Nurimbetov

Karakalpak Scientific Journal

The article examines the state of the food market and the trends in ensuring the country’s food security. The article also analyzes the regional characteristics of the agricultural products market in the Republic of Karakalpakstan. The saturation level of regional food markets has been studied. Scientific conclusions and practical recommendations on the supply of food to the population have been made.


Farmers In Singapore? Collective Action Under Adverse Circumstances, Yu Fong Ho, John A. Donaldson Mar 2021

Farmers In Singapore? Collective Action Under Adverse Circumstances, Yu Fong Ho, John A. Donaldson

Research Collection School of Social Sciences

How can individuals with contrasting interests in a declining industry, at odds with the country’s identity, and facing an illiberal and sceptical government, band together to promote collective goals? This article addresses this question by examining Singapore’s Kranji Countryside Association, one of Singapore’s few civil society organisations to focus on community organising. To Association members, the material and time costs of organising were high, the odds of success were low and the material rewards of success were modest. The article evaluates two views that purport to explain collective action: the rational choice approach that focuses on selective incentives and the …


The Association Between Food Insecurity And Mental Health During The Covid-19 Pandemic, Di Fang, Michael R. Thomsen, Rodolfo M. Nayga Jr. Mar 2021

The Association Between Food Insecurity And Mental Health During The Covid-19 Pandemic, Di Fang, Michael R. Thomsen, Rodolfo M. Nayga Jr.

Agricultural Economics and Agribusiness Faculty Publications and Presentations

Objective

To explore the association between food insecurity and mental health outcomes among low-income Americans during the COVID-19 pandemic.

Methods

We conducted a survey of 2714 low-income respondents nationwide from June 29, 2020 to July 21, 2020. A proportional odds logit model was employed to estimate the associations between food insecurity and anxiety and between food insecurity and depression.

Results

Food insecurity is associated with a 257% higher risk of anxiety and a 253% higher risk of depression. Losing a job during the pandemic is associated with a 32% increase in risk for anxiety and a 27% increase in risk …


Nebraska Corn Basis Response To Economic Shutdown, Austin Harthoorn, Cory Walters, Jessica J. Groskopf Feb 2021

Nebraska Corn Basis Response To Economic Shutdown, Austin Harthoorn, Cory Walters, Jessica J. Groskopf

Extension Farm and Ranch Management News

The objective of this article is to evaluate how Nebraska corn basis evolved through this past year’s economic events. We hope growers update their commodity price marketing decision framework as this past year exposed levels prices can reach — an important factor to consider when farm survival is on the line.


The Effects Of Customer Segmentation, Borrowers' Behaviours And Analytical Methods On The Performance Of Credit Scoring Models In The Agribusiness Sector, Daniela Lazo, Raffaella Calabrese, Cristian Bravo Roman Jan 2021

The Effects Of Customer Segmentation, Borrowers' Behaviours And Analytical Methods On The Performance Of Credit Scoring Models In The Agribusiness Sector, Daniela Lazo, Raffaella Calabrese, Cristian Bravo Roman

Statistical and Actuarial Sciences Publications

The main aim of this study is to analyse the joint effects of customer segmentation, borrowers' characteristics and modelling techniques on the classification accuracy of a scoring model for agribusinesses. To this end, we used data provided by a Chilean company on 161,163 loans from January 2007 to December 2013. We considered random forest, neural network and logistic regression models as analytical methods. Regarding the borrowers' profiles, we examined the effects of socio-demographic, repayment-behaviour, agribusiness-specific and credit-related variables. We also segmented the customers as individuals, SMEs and large holdings. As the segments show different risk behaviours, we obtained a better …


Will Seasonality Patterns For Beef Export Sales And Commitments Hold In 2021?, Elliott James Dennis Jan 2021

Will Seasonality Patterns For Beef Export Sales And Commitments Hold In 2021?, Elliott James Dennis

Extension Farm and Ranch Management News

First two paragraphs:

Trade occurs when price differences between the two locations are large enough after accounting for transportation cost, exchange rates, tariffs, etc. Exports vary throughout the year since prices reflect current and future supply and demand situations. Seasonality in cattle production, meat demand, and market disruptions are some examples of why wholesale beef prices increase and decrease within a year.

The inability to market cattle in the second quarter of 2020 and increased demand for retail beef products due to government gathering restrictions in restaurants caused wholesale beef prices to rise to historical levels. Beef wholesalers can choose …


Well-Being In Nonmetropolitan Nebraska: 2021 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz Jan 2021

Well-Being In Nonmetropolitan Nebraska: 2021 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Nebraska Rural Poll

This year, rural Nebraskans gave similar assessments of their current situation as they did last year. However, their optimism about their future is slightly lower than last year. And, this year, more rural Nebraskans agree that people are powerless to control their own lives as compared to last year.

Residents of the North Central region are the regional group most likely to believe they will be better off ten years from now. And, residents of both the North Central and Panhandle regions are more likely than residents of other regions of the state to believe they are much better off …


Technical Efficiency Of Milkfish Production In The Province Of Iloilo, Philippines, Lylve Maliz L. Zeller, Salvador P. Catelo, Nora Dm. Carambas Jan 2021

Technical Efficiency Of Milkfish Production In The Province Of Iloilo, Philippines, Lylve Maliz L. Zeller, Salvador P. Catelo, Nora Dm. Carambas

Journal of Economics, Management and Agricultural Development

The Philippine aquaculture sector is primarily dominated by milkfish, with the province of Iloilo as one of the key producing areas. However, the production in the province has exhibited a decreasing trend since 2011. In this light, this study is undertaken to determine the technical efficiency of milkfish production in the province of Iloilo and identify the factors that significantly affect such efficiency. Utilizing the maximum likelihood estimation method, a Cobb-Douglas production function was specified to estimate farm-level efficiency using the data from 181 milkfish producers interviewed. The technical efficiency scores ranged between 12.38% to 90.00%, with a mean of …


An Ardl Approach In Studying The Impact Of Asf And Selected Factors On The Philippine Pork Market Retail Price, Lara Paul A. Ebal Jan 2021

An Ardl Approach In Studying The Impact Of Asf And Selected Factors On The Philippine Pork Market Retail Price, Lara Paul A. Ebal

Journal of Economics, Management and Agricultural Development

This study aimed to explore the impact of the farmgate price of hogs, the volume of hog production, the volume of imported pork, the market retail price per kilo of dressed chicken, the quantity of pork consumed by the population, the GDP per capita, and African Swine Fever (ASF) on the pork market retail price in the Philippines. The Autoregressive Distributed Lag (ARDL) approach was implemented to model the pork price using quarterly data from 2000 to 2020. The long-run model showed that farmgate price, hog production, and imported pork during the presence of ASF could affect pork price. Moreover, …


Investigating The Intention To Work Overseas Among Filipino Engineering Students By Testing A Structural Equation Model Based On An Extended Theory Of Planned Behavior, John Lester Remot, Maria Liezel P. Caroche, Alan Marco S. Mercado, Marc Joseph S. Villanueva Jan 2021

Investigating The Intention To Work Overseas Among Filipino Engineering Students By Testing A Structural Equation Model Based On An Extended Theory Of Planned Behavior, John Lester Remot, Maria Liezel P. Caroche, Alan Marco S. Mercado, Marc Joseph S. Villanueva

Journal of Economics, Management and Agricultural Development

This study examined the antecedents of Filipino engineering students’ intention to work overseas, applying the theory of planned behavior (TPB) (involving attitude, subjective norm, and perceived behavioral control) extended with migration push and pull factors (PPF) (involving salary and compensation, career prospects, and quality of life). Structural equation modeling using 1,706 questionnaire responses proved that the PPF dimensions were indistinguishable, while another factor distinct from attitude, evoking the perceived enjoyment of working overseas (PEJ), emerged. The TPB and PPF were identified as important antecedents of intention (R2 = 0.667). PEJ had no direct effect on it but was significant along …


Well-Being Of Metropolitan And Nonmetropolitan Nebraskans [Research Brief], Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz Jan 2021

Well-Being Of Metropolitan And Nonmetropolitan Nebraskans [Research Brief], Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Nebraska Rural Poll

Provides a synopsis of the report on Well-Being of Metropolitan and Nonmetropolitan Nebraskans by Nebraska Rural Poll researchers.

Includes details about general well-being, perceptions of powerlessness, and specific aspects of well-being.

The Nebraska Rural Poll sampled residents from non-metropolitan counties and regional trade centers in the state. The Nebraska Metro Poll sampled the seven counties that comprise the Lincoln and Omaha metropolitan areas. Both polls sent four mailings regarding or containing the surveys in the spring of 2021 and had an online response option.


Trust In Media, Institutions And Health Information In Nonmetropolitan Nebraska: 2021 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz Jan 2021

Trust In Media, Institutions And Health Information In Nonmetropolitan Nebraska: 2021 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Nebraska Rural Poll

Rural Nebraskans’ confidence in many institutions has not changed much during the past four years. However, more rural Nebraskans have a great deal of confidence in the public safety agencies in their community than they did in 2017. Conversely, fewer rural Nebraskans express a great deal of confidence in the presidency than they did in 2017.

Overall, most rural Nebraskans have confidence in their local institutions (public safety agencies in their community, public schools in their community, and voting and election systems in their county). However, most have very little confidence in many national institutions (the Presidency, the U.S. House …


Life In Metropolitan And Nonmetropolitan Nebraskan Communities [Research Brief], Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz Jan 2021

Life In Metropolitan And Nonmetropolitan Nebraskan Communities [Research Brief], Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Nebraska Rural Poll

Provides a synopsis of the report on life in metropolitan and nonmetropolitan Nebraskan communities by Nebraska Rural Poll researchers.

Includes details about community change, community social attributes, community powerlessness, satisfaction with community services and amenities, attachment to the community, discrimination in the community, plans to leave the community, and individual and community political views.

The Nebraska Rural Poll sampled residents from non-metropolitan counties and regional trade centers in the state. The Nebraska Metro Poll sampled the seven counties that comprise the Lincoln and Omaha metropolitan areas. Both polls sent four mailings regarding or containing the surveys in the spring of …


Impacts Of The Pandemic For Metropolitan And Nonmetropolitan Nebraskans [Research Brief], Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz Jan 2021

Impacts Of The Pandemic For Metropolitan And Nonmetropolitan Nebraskans [Research Brief], Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Nebraska Rural Poll

Provides a synopsis of the report on impacts of the pandemic for metropolitan and nonmetropolitan Nebraskans by Nebraska Rural Poll researchers.

Includes details about the impacts of the COVID-19 pandemic, health and economic impacts experienced during the pandemic from the 2021 metro and rural polls, the extent elements of life were affected or disrupted by the pandemic, frequency of working from home, changes in consumer habits during the pandemic, the likelihood of making consumer choices going forward, and the limitations of home internet service.

The Nebraska Rural Poll sampled residents from non-metropolitan counties and regional trade centers in the state. …


Impacts Of The Pandemic In Nonmetropolitan Nebraska: 2021 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz Jan 2021

Impacts Of The Pandemic In Nonmetropolitan Nebraska: 2021 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Nebraska Rural Poll

Most rural Nebraskans felt various impacts from the pandemic. While many rural Nebraskans had someone in their household that quarantined because of possible coronavirus exposure or who contracted COVID-19, most have friends or family in their community that quarantined or contracted the virus. Many rural Nebraskans also have friends or family both inside and outside their community who were hospitalized as a result of COVID-19 or who died as a result of it.

Most rural Nebraskans say the following were affected a fair amount or a great deal by the pandemic: their socialization with others, their life overall, and their …


Life In Nonmetropolitan Nebraskan Communities: 2021 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz Jan 2021

Life In Nonmetropolitan Nebraskan Communities: 2021 Nebraska Rural Poll Results, Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Nebraska Rural Poll

Rural Nebraskans are less positive about the current change and expected future change in their communities this year. The proportion believing their community has changed for the better has typically been greater than the proportion believing it has changed for the worse. However, this year the proportion believing their community changed for the worse was slightly more than the proportion believing it had changed for the better (similar to what occurred in 2003 and 2009). The proportion viewing positive change in their community sharply declined from last year. The proportion believing their community has stayed the same increased sharply. Despite …


Contents, Discovery Editors Jan 2021

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Instructions For Authors, Discovery Editors Jan 2021

Instructions For Authors, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.


Pesticide Usage Is Compromising People’S Health In The United States: Ideas For Reducing Damages, Terence J. Centner Jan 2021

Pesticide Usage Is Compromising People’S Health In The United States: Ideas For Reducing Damages, Terence J. Centner

Department of Agricultural Economics: Faculty Publications

The development of synthetic pesticides has provided new tools for addressing troublesome pests. A review of parts of the registration process for pesticides in the United States identifies an outdated evaluation system that undervalues health damages. Registration fails to adequately consider co-formulants and effects of exposure to multiple chemicals. Frustration with failures to protect people and property from damages accompanying pesticide usage has led injured plaintiffs to resort to tort lawsuits to secure relief. However, litigation involves compensating injured persons after they are injured rather than preventing injury. A more proactive approach would be to prevent situations that injure people. …


Trust In Media, Institutions And Health Information For Metropolitan And Nonmetropolitan Nebraskans [Research Brief], Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz Jan 2021

Trust In Media, Institutions And Health Information For Metropolitan And Nonmetropolitan Nebraskans [Research Brief], Rebecca J. Vogt, Heather Akin, Cheryl A. Burkhart-Kriesel, Bradley Lubben, L. J. Mcelravy, Timothy Meyer, Steven A. Schulz

Nebraska Rural Poll

Provides a synopsis of trust in media, institutions, and health information for metropolitan and nonmetropolitan Nebraskans from Nebraska Rural Poll researchers.

Includes details about confidence in institutions, trust in media, and health information.

The Nebraska Rural Poll sampled residents from non-metropolitan counties and regional trade centers in the state. The Nebraska Metro Poll sampled the seven counties that comprise the Lincoln and Omaha metropolitan areas. Both polls sent four mailings regarding or containing the surveys in the spring of 2021 and had an online response option.


The Role Of Premium Subsidies In Crop Insurance, Charalampos Mavroutsikos, Konstantinos Giannakas, Cory Walters Jan 2021

The Role Of Premium Subsidies In Crop Insurance, Charalampos Mavroutsikos, Konstantinos Giannakas, Cory Walters

Department of Agricultural Economics: Faculty Publications

This study develops a novel framework of heterogeneous producer attitudes towards risk to analyze different, stated and revealed, roles of crop insurance premium subsidies and underlying policy objectives of the government. The analysis reveals a strong connection and a complementarity between the roles of premium subsidies in increasing producer participation in crop insurance, inducing a desired separating equilibrium in the presence of asymmetric information, and transferring income to agricultural producers participating in the program. Developing an alternative design of premium subsidies that can achieve the stated government objective of increased producer participation and induce any desired separating equilibrium at significantly …


Consumer Valuation Of And Attitudes Towards Novel Foods Produced With New Plant Engineering Techniques: A Review, John C. Beghin, Christopher Gustafson Jan 2021

Consumer Valuation Of And Attitudes Towards Novel Foods Produced With New Plant Engineering Techniques: A Review, John C. Beghin, Christopher Gustafson

Department of Agricultural Economics: Faculty Publications

We follow the PRISMA extension for scoping reviews to review the emerging international body of empirical evidence on consumers’ attitudes and willingness to pay (WTP) for novel foods produced with New Plant Engineering Techniques (NPETs). NPETs include genome/gene editing, cisgenesis, intragenesis, and RNA interference. These novel foods are often beneficial for the environment and human health and more sustainable under increasingly prevalent climate extremes. These techniques can also improve animal welfare and disease resistance when applied to animals. Despite these abilities of NPETs, evidence suggests that many, but not all, consumers discount these novel foods relative to conventional ones. Our …