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Agribusiness Commons™

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Extension Journal Inc

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Articles 1 - 10 of 10

Full-Text Articles in Agribusiness

Are Extension Agriculture Programs Hitting Their Target With Military Veterans?, Adam Ingrao, Craig W Carpenter, Michael Lotspeich-Yadao, Charles M. Tolbert Jul 2026

Are Extension Agriculture Programs Hitting Their Target With Military Veterans?, Adam Ingrao, Craig W Carpenter, Michael Lotspeich-Yadao, Charles M. Tolbert

Journal of Extension

The desire to support military veterans has led to a variety of targeted Extension programs, but the types and availability of these programs vary substantially. After reviewing the size and diversity of the U.S. veteran population, we examine one of the main USDA programs targeting veterans: the Beginning Farmer and Rancher Development program. We then use matrix analysis to categorize veteran support programs across other program areas. Finally, we compare these programs with veterans' needs, as described in recently conducted veteran focus groups, and conclude by highlighting gaps and opportunities for improving Extension programming for veterans, including substantially improving program …


Financial Analysis Tool (Ct-Ft) For Western North Carolina Christmas Tree Growers, Sam Blumenfeld, Solomon Ghezehei, Justin G.A. Whitehill, Elizabeth G. Nichols Jul 2026

Financial Analysis Tool (Ct-Ft) For Western North Carolina Christmas Tree Growers, Sam Blumenfeld, Solomon Ghezehei, Justin G.A. Whitehill, Elizabeth G. Nichols

Journal of Extension

Western North Carolina is a major national Christmas tree (CT) production region, yet the CT industry faces numerous challenges that threaten its financial sustainability. Little economic research has been done, and limited decision-making tools exist to assist producers, Extension agents, and associated industry stakeholders. We developed an Excel-based financial analysis tool (CT-FT) to assist small and midsize wholesale CT producers in operational planning and financial assessment. The publicly available financial tools will enable CT growers to better understand their finances and operations, interact with financial stakeholders, assess alternative management scenarios, and track yearly costs to improve operational financial sustainability.


Feedlot Willingness To Pay For Genomic Tested Feeder Cattle, Aisling G. Hagan, Karen L. Delong, Andrew P. Griffith, Christopher N. Boyer, Charley Martinez, Kimberly Jensen, Susan Schexnayder Aug 2025

Feedlot Willingness To Pay For Genomic Tested Feeder Cattle, Aisling G. Hagan, Karen L. Delong, Andrew P. Griffith, Christopher N. Boyer, Charley Martinez, Kimberly Jensen, Susan Schexnayder

Journal of Extension

Feeder cattle genomic tests assess the potential of economically important traits to feedlots such as residual feed intake and marbling. A survey was utilized to determine feedlot willingness to pay for genomic tested feeder cattle. Depending on test results, feedlots were willing to pay as much as 4.60% more for genomic tested cattle compared to untested cattle. Feedlots prioritize using genomic tests for marketing decisions and future purchases, despite reporting "poor" knowledge and perceived high costs associated with the tests. Findings can assist Extension personnel advising cattle producers about the potential uses and benefits of this technology.


Annie’S Project: Farming In Cities And The Urban Fringe, Robin G. Brumfield, Deborah L. Greenwood, Madeline Flahive Di Nardo, A.J. Both, Joseph R. Heckman, Nicholas Polanin, Ashaki Rouff, Amy Rowe, Richard Vanvranken, Surendran Arumugam, Ramu Govindasamy May 2025

Annie’S Project: Farming In Cities And The Urban Fringe, Robin G. Brumfield, Deborah L. Greenwood, Madeline Flahive Di Nardo, A.J. Both, Joseph R. Heckman, Nicholas Polanin, Ashaki Rouff, Amy Rowe, Richard Vanvranken, Surendran Arumugam, Ramu Govindasamy

Journal of Extension

Annie’s Project, is a nationally recognized educational program for women farmers focused on five areas of risk management: marketing, production, financial, human, and legal. Some challenges are common to all farms, while some are unique to urban locations. We added urban-focused topics including short-term leases, contaminated soils, water availability, indoor production, and access to capital and resources to develop Annie’s Project: Farming in Cities and the Urban Fringe. As urbanization spreads and a greater percentage of farmers across the United States are women, our curriculum can be used to address needs that are unique to farmers in urban …


Natural Resource Enterprises - Income Diversification And Conservation Practices Implemented On Private Lands In The United States, Daryl Jones May 2025

Natural Resource Enterprises - Income Diversification And Conservation Practices Implemented On Private Lands In The United States, Daryl Jones

Journal of Extension

Wildlife-related recreation is popular with Americans spending over $150 billion dollars annually. I have conducted educational workshops (>100 events) to train U.S. landowners in natural resource enterprises development offering recreational hunting, angling, and nature tourism excursions along with conservation management practices to enhance wildlife habitats on their lands. To measure impacts, I conducted a comprehensive mail survey study with participants since 2010. Findings revealed that landowners who initiated these enterprises earned annual incomes and implemented conservation practices on properties. More training for landowners is recommended to increase income diversification and conservation of wildlife habitats and stewardship on private lands.


Growers’ Perceptions And Strategies To Mitigate Spring Frost Injury In Grapevines, Vinicius Cervilieri, Imed Dami, Guilherme Signorini Nov 2024

Growers’ Perceptions And Strategies To Mitigate Spring Frost Injury In Grapevines, Vinicius Cervilieri, Imed Dami, Guilherme Signorini

Journal of Extension

Uncertain weather patterns raise concerns about frequent spring frosts and injury in grapevines. This article quantifies growers’ perceptions of susceptibility to spring frosts and examines their satisfaction with existing mitigation strategies. Departing from a survey with grape growers, results show that over 80% of sampled growers have experienced damage due to frosts. Over-vine sprinklers, proper site selection, and adoption of late budding cultivars are the practices with the highest satisfaction levels. None of the strategies examined reached the highest satisfaction score. In addition, 61% of respondents showed interest in sprayable products to delay budbreak and circumvent grapevine damage.


Using Excel To Teach Agri-Business And Financial Literacy Concepts To 4-H Youth, Halee Prather, Maryfrances Miller, Marcy Ward, Craig Gifford May 2024

Using Excel To Teach Agri-Business And Financial Literacy Concepts To 4-H Youth, Halee Prather, Maryfrances Miller, Marcy Ward, Craig Gifford

Journal of Extension

Teaching youth agribusiness subject matter and financial literacy through 4-H livestock projects is an important task. This article discusses using Excel as a record keeping tool to expand knowledge and comprehension of financial concepts and profitability in the beef industry. A description of the Excel record book contents and parent feedback is presented. Using the Excel record book expanded conversations about the beef industry and proved to be a favorable tool for increasing youth understanding of critical agribusiness concepts.


Go Pick Me Out A Winner: Visitor Perceptions And Priorities Regarding Operational Attributes At U-Pick Farms In Western New York, Nicholas Pitas, Ya-Ling Chen May 2023

Go Pick Me Out A Winner: Visitor Perceptions And Priorities Regarding Operational Attributes At U-Pick Farms In Western New York, Nicholas Pitas, Ya-Ling Chen

Journal of Extension

This study seeks to identify visitor priorities for and perceptions of operational attributes at U-pick farms. Using a survey of farm visitors in the Rochester/Finger Lakes region, we applied importance-performance analysis to identify priorities, and the repositioning framework to create strategies for addressing them. Our results indicate that U-pick visitors generally perceive high levels of service quality, especially on attributes that they perceive as most important. Priorities for improvement include produce-related factors (price and availability of specific varieties) and visit logistics (information to plan a visit). Real, psychological, and associative repositioning strategies for Extension professionals and U-pick operators are discussed.


The Adoption Of Food Safety Practices And The Implications Of Regulation For Small Scale Farms, Elizabeth Canales, Juan Silva, Joy Anderson Jun 2022

The Adoption Of Food Safety Practices And The Implications Of Regulation For Small Scale Farms, Elizabeth Canales, Juan Silva, Joy Anderson

Journal of Extension

In this article we examine the adoption of food safety practices among produce growers in the south and discuss implications of food safety regulations in the U.S. Produce growers have adopted standard food safety practices to varying degrees, but there is still an adoption gap, particularly among small scale operations. Market-driven and regulatory food safety enforcement continues to tighten, and this can further hinder market access for small scale producers.


Small Farmers’ Use Of Social Media And Other Channels For Marketing Their Agricultural Products, Carlos Alberto Moreno-Ortiz, Donna J. Peterson Dr., Alba J. Collart, Laura Downey, Susan Seal, Roberto Gallardo Dec 2021

Small Farmers’ Use Of Social Media And Other Channels For Marketing Their Agricultural Products, Carlos Alberto Moreno-Ortiz, Donna J. Peterson Dr., Alba J. Collart, Laura Downey, Susan Seal, Roberto Gallardo

Journal of Extension

We examined small farmers’ use of and preference for different channels for marketing agricultural products and explored differences by gender, age group, and education level. Farmers markets and social media were preferred channels, with participants under age 55 being more likely than those 55 and over to prefer and use social media and agree that social media would be useful for promoting products and increasing sales. While selling via social media could provide a larger market, one challenge is that the average age of Mississippi farm operators is 59. Therefore, Extension must consider multiple approaches for delivering training on marketing.