Advertising and Promotion Management Commons^™

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …

The Curious Case Of Japanese Denim, Aaron Francis Ward

Japanese Society and Culture

From its humble beginnings as wholly utilitarian workwear in the 19^th century, to its modern rise to high-fashion, the ubiquity of denim, particularly in the form of jeans, has had a fascinating journey in its little-over-150-year history (Beazley, 2015). Of note has been the recent rise in popularity of Japanese denim. Since the end of the Second World War, Japan seems to have had an insatiable demand for Americana (Marx, 2023). Yet, if considered in the sociohistorical context of Japanese-American relations, this ought to be highly improbable. The current paper examines the sociological nature of Japanese denim from semiotic …

Radical Social Ecology As Deep Pragmatism: A Call To The Abolition Of Systemic Dissonance And The Minimization Of Entropic Chaos, Arielle Brender

Student Theses 2015-Present

This paper aims to shed light on the dissonance caused by the superimposition of Dominant Human Systems on Natural Systems. I highlight the synthetic nature of Dominant Human Systems as egoic and linguistic phenomenon manufactured by a mere portion of the human population, which renders them inherently oppressive unto peoples and landscapes whose wisdom were barred from the design process. In pursuing a radical pragmatic approach to mending the simultaneous oppression and destruction of the human being and the earth, I highlight the necessity of minimizing entropic chaos caused by excess energy expenditure, an essential feature of systems that aim …

Gender Differences Associated With The Evolution Of Attributes Sought In Sports Apparel, Jami Adler

Senior Honors Projects, 2010-2019

Since the turn of the century, many things have changed around the world, with a focus on the athletic apparel and fashion industries. Using Fowler’s (1999) research regarding the attributes sought in sports apparel, this study serves as a replication to determine how attributes sought in sports apparel have evolved. Online surveying through Qualtrics was utilized for data collection. The research explored the trend of Athleisure and the rising demand for versatile clothing. The role of gender and its associated differences significantly influenced the attributes sought in sports apparel. In addition, this study explored three additional attributes that consumers evaluate …

Good Game, Greyory Blake

Theses and Dissertations

This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of these concepts are contextualized within the exponential growth of new technologies. That is to say, all of these semiotic …

0852: James E. Casto Papers, Marshall University Special Collections

Guides to Manuscript Collections

This collection contains information of early Huntington, Charleston, Guyandotte, and surrounding area West Virginia businesses in the forms of advertisements, business letterhead, ink blotters, photographs, and publications. Items span from the mid-1880s to the mid-1980s.

To view materials from this collection that are digitized and available online, search the James E. Casto Papers here.

Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry

Atlantic Marketing Journal

This paper represents a case study of how to use historic events/artifacts in public relations and sales. It recounts how the Louisville & Nashville Railroad participated in the United States Civil War centennial celebrations by restoring a locomotive, the General, that was made famous in a daring raid conducted in that war. Using primary and secondary documents mainly from corporate archives including notes, operations manuals, public relations logs, measurements, corporate publications and oral history, the paper outlines the General’s iconic history, the purposes for its 1960s restoration to operation for the Civil War centennial, and the overarching marketing strategy behind …

Georgia Southern College Sports Scrapbooks, Zach S. Henderson Library Special Collections

Finding Aids

This collection includes oversized scrapbooks of local and regional newspaper clippings about college sports at Georgia Southern College. Many of these volumes were prepared by Richard Mandes as head of Georgia Southern College Publicity.

Find this collection in the University Libraries' catalog.

Anarchist Strategy And Visual Rhetoric In Brazil, 1970: The Living Theatre As “The People In The Street”, Chelsea R. Roberts

All Master's Theses

The dominant narrative of the Living Theatre, an anarchist-pacifist, activist performance group, situates the company within a historical framework of the "New Left". Implications of this strategy are identified and critiqued. Both due to the simplification of historical time periods between the fields of theatre and politics, or "periodization" (Postlewait), and because of the ways in which the "New Left" is identified as overtly American in much theatre scholarship, historicizing the Living Theatre as "in-line" with the New Left has resulted in the erasure of the Living Theatre's founding philosophies of anarchism and pacifism. The visual implications of these findings …

Salvaging Print: Letterhead In Post-Industrial Urban America, Nancy Sharon Collins

The Mid-America Print Council Conference

This panel will explore the link between today’s small press movement and the formal aspects of commercial printing during the American 20th century. Panelists include Christine Medley , Philip Gattuso, and Nancy Bernardo.

Using as its primary example letterhead from defunct companies in Detroit, and secondarily, specimens of business and legal letterhead from other urban centers of the industrial United States, this panel will examine and discuss: What did letterhead represent to 20th century printers in local markets such as Detroit? What is the significance of printed letterhead, and stationery, to the art of small press printing in post-industrial cities …

Mexican-Americans In Los Angeles: Strengthening Their Ethnic Identity Through Chivas Usa, Stephanie Goldberger

CMC Senior Theses

A large Mexican-American population already exists in Los Angeles and, with each generation, it continues to rise. This Mexican-American community has maintained its connection to its heritage by playing and watching soccer, Mexico’s top watched sport. In this thesis, I analyze how Major League Soccer's Chivas USA serves as an outlet through which many Mexicans in Los Angeles have developed their ethnic identities. Since the early twentieth century, Mexicans in Los Angeles have created separate residential communities and sports organizations to strengthen their connections with one another.

To appeal to Mexican-Americans, Chivas USA has branded itself closely to its sister …

Hines-Park Foods, Inc. - Ithaca, New York (Sc 2460), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 2460.  Two files containing documentation relating to registrations 629,236 and 623,168 of the trademark “Duncan Hines” by Hines-Park Foods, Inc. of Ithaca, New York.  Includes certificates of trademark registration dated 13 March and 19 June 1956, correspondence and records of U.S. registrations.  Also includes a Duncan Hines buttermilk pancake mix box.

Gen Ms 25 T.A. Huston & Co. Salesman's Catalog Finding Aid, Karin A. France

Search the General Manuscript Collection Finding Aids

Description:

In the early 1920s, T. A. Huston & Co. of Auburn built a 7-story bakery building in Portland, which became the Glickman Library of USM in the early 1990s. This is a 3-ring binder containing a color facsimile of a salesman's catalog, ca. 1912, of T. A. Huston & Co.

Date Range:

ca. 1912

Size of Collection:

0.25 ft.

Ua94/6/1 Student / Alumni Personal Papers Western Kentucky University Small Collections, Wku Archives

WKU Archives Collection Inventories

Small collections of personal papers and oral histories relating to the Western Kentucky University.

Visual And Verbal Rhetoric In Howard Chandler Christy's War-Related Posters Of Women During The World War I Era: A Feminist, Mary Ellen Gomrad

Electronic Theses and Dissertations

This thesis explores the development of a series of posters created by Howard Chandler Christy during the World War I era. During this time, Christy was a Department of Pictorial Publicity (DPP) committee artist commissioned by the committee chair, Charles Dana Gibson. The DPP was part of the Committee on Public Information (CPI) developed by the Woodrow Wilson administration to generate the propaganda necessary to gain the support of the American people to enter World War I. The CPI was headed up by George Creel, a journalist and politician, who used advertising techniques to create the first full-scale propaganda effort …

Mtv: Sounds Of A Generation, Amanda Evens

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Ua12/2/1 College Heights Herald, Vol. 69, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Broadbent, Stephanie. New Plan Blocks Students from Parking Lot
• Poynter, Chris. On This Hill, I Thee Wed – Cindy Lee, Doug Kimbler, Weddings
• Flynn, Leslie. Group May Sue for Prize Money – United Student Activists
• Brewer, Mike. Faculty: Some Say More Representation Is Needed
• Phon-A-Thon Close to Pledge Goal
• Justice Ignored in Howard Lindsey Case – Dining Services
• Lee, John. Editorial Cartoon Howard Lindsey Human Sacrifice
• Scott, Michael. All Shouldn’t Pay for Others’ Health Care
• People Poll: Should the United States Send More Troops to …

Ua12/2/1 Hillside, Wku Student Affairs

WKU Administration Documents

Special magazine edition of the College Heights Herald:

• Poynter, Chris. Vietnam: Effects of a War – Larry Powell, Veterans
• Varney, Dennis. For the Team – Zack Stroble, Athletic Trainers

Ua12/2/1 College Heights Herald, Vol. 68, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Hannah, Jim. Vote of Confidence Draws Faculty Debate – Faculty Senate, Thomas Meredith
• Nations, Jeff. Jack Harbaugh’s Future Settled – For Now At Least
• Wells, Greg. Changes Could Affect Awards – Student Financial Aid
• Cassady, Pam. Preston Health & Activities Center – Breaks for Christmas
• Student Ticket Policies in Place
• Faculty Senate’s Motives Should Be Questioned
• Johnson, Steve. Editorial Cartoon Faculty Senate Ambushes Thomas Meredith
• Fans Win With Ticket Pick-Up Policy
• Clark, Patrick. Homosexuality is Not Wrong
• Bunnell, David. Pro-Choice is Pro-Abortion
• Osborne, Jennifer. Welfare …

Ua12/2/1 College Heights Herald, Vol. 67, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Lawson, Jamie. Soldier Student Again – Scott Wade, Persian Gulf War, 1991
• Johnson, J.L. President Thomas Meredith’s Early Trips Paying Off – Fund Raising
• Hadley, Kim. Slide Show Opens Eyes to Oppression – Racism
• Hadley, Kim. Faculty Senate: Arvin Vos Now Group’s Leader
• Hooray! Big Red Top Mascot
• Johnson, J.L. Fund-Raising Position Created – Development
• Students Need Chance for Input
• Richardson, Patrick. Editorial Cartoon Thomas Meredith Ignoring Student Demands
• Private Health Service Could be a Mistake
• Jackson, Carlton. Privatize Football?
• Lucas, Marion. Keep Credit Union …

Ua12/2/1 College Heights Herald, Vol. 67, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris. Board of Regents to Decide Fate of Health Service
• Stivers, Stephanie. 64-Year-Old’s Jump from Parking Structure Ruled Suicide – Vernon Galvin
• Carter, Darla. Job Hunt: Recession Still Hurts Graduates
• Hadley, Kim. Professor Mark Lowry in Touch with Mideast
• Coal Science Program Gets Endowment
• Police Want People to Buckle Up
• Hoff, Meagan. Health Issue Tops Heather Falmlen’s Agenda – Associated Student Government
• Hoff, Meagan. Associated Student Government Budgets More for Environment
• $500 Noise Ordinance Cheap Shot at Students
• Richardson, Patrick. Editorial Cartoon Bowling Green …

Ua12/2/1 College Heights Herald, Vol. 66, No. 55, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Brooks, James. Survey Finds Low Faculty Morale – Faculty Senate
• Phillips, Noelle. Family Dealing with Daughter’s Death – Kristi Hedden
• Story Questions Regent Wendell Strode’s Future
• Faculty Senate Wants Athletic Spending Cut
• Meadows, Melanie. Week Set for the Environment – United Student Activists
• Johnson, J.L. Slash Victim Marla Hanson’s Scars Run Deep
• Advisory Board Will Give Staff Much-Needed Voice – Staff Senate
• Quire, Jeff. Editorial Cartoon Staff Need Voice
• Goff, Jeff. Protest Farcical – Associated Student Government
• Gaines, Jim. Associated Student Government Not Representative
• Shultz, …

Ua12/2/1 College Heights Herald, Vol. 66, No. 53, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Armes, Anya. Dan Knowles Accused of Smear Campaign – Associated Student Government
• Stewart, Nikita. Alex Haley’s Roots Fill His Speech
• Tatum, Doug. Louis Marciani Starting New Era at Western – Athletics
• Journalism Convention This Weekend – Society of Professional Journalists
• Robert Penn Warren Brunch This Month
• Clingerman, Ann. Video Theft Carries Penalty
• Stewart, Nikita. Backstage Chaotic at Pageant – Miss Black Western
• Thomas Meredith Should Continue Support of Free Press
• Quire, Jeff. Editorial Cartoon Thomas Meredith & the First Amendment
• Cesler, James. Video Insensitive – …

Ua12/2/1 College Heights Herald, Vol. 66, No. 48, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Bricking, Tanya & Laura Howard. Access to Crime Reports Under Scrutiny
• Hoff, Megan. Students Petition for Song Change – WWHR 91.7
• Poynter, Chris. Soldier’s Return Ends Student’s Tears – Michael Wessell, Julie Combs, Persian Gulf War, 1991
• Poynter, Chris & Christine Taylor. Residence Hall Association Hears Van Hodge Apologize
• Coach to Interview for Athletic Director Job – Paul Sanderford
• Armes, Anya. Week to Help Inspire Western Pride – Anti-Apathy Week
• Don’t Cover Up for Campus Criminals
• Quire, Jeff. Editorial Cartoon Ax Murderer on Campus
• Sanderford, …

Ua12/2/1 College Heights Herald, Vol. 66, No. 47, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Phillips, Noelle. Dressing is Hectic for Models – Fashion Show
• Taylor, Christine. Dorm Officers Resign – Residence Hall Association
• Poynter, Chris. Former Western Photographer Todd Buchanan Missing in Iraq – Persian Gulf War, 1991
• Program to Highlight Minorities
• Western Hiring Sex Health Educator – Health Services
• Armes, Anya. Actors Take Five in Green Room – Ivan Wilson Hall
• Establish Scholarships for All Ethnic Minorities
• Quire, Jeff. Editorial Cartoon – Big Red Conducting Minority Scholarship Train
• You Can Ruin a Thief’s Days
• Ardrey, Saundra. Won’t Explain …

Ua12/2/1 College Heights Herald, Vol. 66, No. 46, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris. Students Question Saddam Hussein’s Future – Persian Gulf War, 1991
• Johnson, J.L. Fasters Sink Teeth into Real Problem
• Johnson, J.L. Elderly May Be Losing Sight of Road
• Hoff, Megan. Free Income Tax Help Offered
• Students Win Award for Ad Campaign – John Payne, Jeff Pendleton
• Giving Lip Service to Black Students in Criminal
• Quire, Jeff. Editorial Cartoon Thomas Meredith Running from Minority Issues
• Smith, Becky. Illustrations Good – Jeff Quire, Greg Neat
• Cline, Shannon. Police Break Rules
• Mueller, Chrissie. Proud of Team – …

Ua12/2/1 College Heights Herald, Vol. 66, No. 45, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris. Western Reacts to War’s End – Persian Gulf War, 1991
• Dorris, Donna. 300 March in Support of Troops – Demonstrations
• Stewart, Nikita. Office Seeking Commitment – Black Retention Office
• Faculty Senate Leaders Meet with Thomas Meredith – Credit Union
• Paul Sanderford to Interview for Athletics Director Spot
• Brooks, James. Loved Ones Fight Being Alone – Military Families
• Center for Teaching Smart Idea – Center for Teaching & Learning
• Quire, Jeff. Editorial Cartoon Teaching Resources Are Your Friends
• Lubke, Theresa. Honor Presidents – President’s …

Ua12/2/1 College Heights Herald, Vol. 66, No. 44, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Tatum, Doug. Athletics Director Search Heats Up
• Steinhauer, Kris. Caving Group Goes Down Under – Green River Grotto
• Stewart, Nikita. Recruiting of Minority Teachers Questioned
• Yates, Lauren. Astronomy Teacher Randall Lee Harper Jr., 29, Dies
• Hoff, Meagan. Dental Hygiene Program Reaccredited
• Candidate Visits Western – Larry Forgy
• March to Fountain Square Planned Today – Demonstrations, Persian Gulf War, 1991
• Brooks, James. Center to Strengthen Teaching – Center for Teaching & Learning
• Poynter, Chris. Administrators Eye Wish Lists – Western XXI
• It’s Good to Ask Students, …

Ua12/2/1 College Heights Herald, Vol. 66, No. 43, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Clingerman, Ann. Court Makes Examples of Fake ID Users
• Stewart, Nikita. Retention Office Asks for Money
• Kinnarid, Kevin. ROTC Cadets Hit the Streets at Dawn
• Patrow, Dixie. Nightclub Brings Fellowship – Nite Class
• Associated Student Government Proposal Asks for Crosswalk Signals
• Associated Student Government Wants General Education Changes
• Meadows, Melanie. Families’ War Opinions Conflict – Card Family, Persian Gulf War, 1991
• Jensen, Elizabeth. Students Work Hard
• Quire, Jeff. Editorial Cartoon Hart County Bank Shooting Up Faculty Newsletter
• Regent’s Credit Union Inquiry Fishy
• Madison, Wes. Credit …

Ua12/2/1 College Heights Herald, Vol. 66, No. 42, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Poynter, Chris. Group to Look at Minority Funding – Council on Higher Education
• Stewart, Nikita. Minorities Question Scholarship Process
• Stewart, Nikita. Soviets Sing Praises for U.S. – Barko Family, Refugees
• Taylor, Christine. Joint Doctorate Plan Initiated – University of Louisville, Education & Behavioral Science
• Armes, Anya. Leaders Want to Stop Health Bill
• Students Who Staged Sit-In Deserve A for Effort – Demonstrations
• Quire, Jeff. Editorial Cartoon Big Red Sleeping Through Minority Issues
• Carter, Darla. People Who Litter are Just Plain Lazy
• Houchens, Gary. No Malice …