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Articles 271 - 300 of 493
Full-Text Articles in Accounting
Fraud And The Evolution Of Forensic Accounting Education, Abel Pors
Fraud And The Evolution Of Forensic Accounting Education, Abel Pors
Senior Honors Theses
Forensic accounting, the use of accounting practices in court, developed as a field separate from traditional accounting or auditing throughout the 1900’s. As fraud changed the landscape of auditing practice, forensic accounting slowly began to take shape as the accountant’s answer to fraud. After a series of major frauds at the beginning of the 21st century, forensic accounting became one of the most demanded fields of accounting. The profession, though, was still relatively in its infancy: forensic accountants were predominantly untrained aside from firsthand experience. Since the early 2000’s, schools have begun rapidly implementing forensic accounting programs to meet the …
Examining Fifteen Years Of Ethics Research In The Journal Of Accountancy: 2002 To 2016, Clarence Goh
Examining Fifteen Years Of Ethics Research In The Journal Of Accountancy: 2002 To 2016, Clarence Goh
Research Collection School Of Accountancy
In the past fifteen years, ethics has come under the spotlight in the accounting profession. In this study, I examine ethics research in accounting by looking at publications in the Journal of Accountancy, a leading professional journal in accounting, over the period from 2002 to 2016. I found that 32 out of 4,851 (0.66%) articles published in the journal were ethics-focused. Further, I observed spikes in the percentage of ethics-focused articles in the years 2003 and 2009/2010, following key events such as the passing of SOX and the global financial crisis. I also perform content analysis of the ethics-focused articles …
Excel And Simulation For Accountants, Clarence Goh
Excel And Simulation For Accountants, Clarence Goh
Research Collection School Of Accountancy
Simulation is an extremely useful decision‐making tool for accountants. While many companies have invested heavily in developing sophisticated software to help them run simulations, simulations can also be run on tools such as Excel. In this article, I will use a simple example to demonstrate how an accountant could use Excel to run simulations.
Keeping Investors Onboard: A Corporate Social Responsibility Crisis Response Framework, Clarence Goh
Keeping Investors Onboard: A Corporate Social Responsibility Crisis Response Framework, Clarence Goh
Research Collection School Of Accountancy
There is evidence to suggest that managers use CSR reporting as a means to manage their firms’ CSR reputations. In this study, I jointly examine CSR reputation and CSR crisis response in the context of CSR crises, and how they can influence investor judgments and decision making. In particular, in the context of CSR crises, I build on situational crisis communication theory to develop a CSR crisis response framework which managers can use to examine and understand how specific types of CSR crises can influence their firm’s CSR reputations, which can in turn influence investor judgments and decision making. Following …
2018 Ijbe Front Matter, Tamra Connor
2018 Ijbe Front Matter, Tamra Connor
International Journal for Business Education
- Editorial Board
- President's Letter
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دور مراقب الحسابات في تقويم اداء المصارف الخاصة وبيان مدى تعرضها للتعثر المالي من خلال تطبيق نظام Sherrod دراسة تطبيقية في عينه من المصارف الأهلية العراقية, عقيل دخيل كريم
Muthanna Journal of Administrative and Economics Sciences
تتعلم الأمم من تجاربها ومن تجارب الآخرين ومن أي عثرات تواجهها فمن هذه التجارب ينكون لديها خبرات للمستقبل ويعد تجاوز تلك العثرات منطلقاً للتقدم للأمام بكل قوة. لذا يقع على عاتق مراقبي الحسابات مسؤولية الافصاح عن مدى قدرة الوحدة الاقتصادية عن الاستمرار بمزاولة نشاطها ، والتنبؤ باحتمالات الفشل المالي للوحدة والابلاغ عن الشكوك في عدم قدرة تلك الوحدات تحت التدقيق على الاستمرار في نشاطها ، وهذا ما ركزت عليه معايير التدقيق المهنية ولهذا جاء هذا البحث متناولاً مشكلة القصور الواضح لدى مراقبي الحسابات وادارات الوحدات الاقتصادية في التزام بمسؤولياتهم اتجاه بيان قدرة الوحدة على الاستمرار وكذلك تحديد مسؤوليات مراقبي الحسابات …
التمكين النفسي وتأثيره على السلوك الابداعي دراسة تطبيقية في مديرية بيئة القادسية, خيريه عبد فضل الخالدي
التمكين النفسي وتأثيره على السلوك الابداعي دراسة تطبيقية في مديرية بيئة القادسية, خيريه عبد فضل الخالدي
Muthanna Journal of Administrative and Economics Sciences
تناول هذا البحث التمكين النفسي وتأثيره على السلوك الابداعي لعينة من العاملين في مديرية بيئة القادسية . اذ يضم متغير التمكين النفسي اربعه ابعاد متمثلة بـ (المعنى , المقدرة, الاستقلالية, التأثير) ,اما متغير السلوك الابداعي فتمثل أبعاده ( توليد الافكار , ترويج الافكار , تنفيذ الافكار) , وقد اعتمد هذا البحث على المنهج التحليلي للبيانات التي جمعت من آراء عينة مكونه من (124) موظف في مديرية بيئة القادسية واختبرت فرضيات البحث باستخدام معامل الارتباط البسيط و تحليل الانحدار المتعدد وعدد من الادوات الاحصائية الاخرى الملائمة لتحقيق اهداف البحث الحالي باستخدام برنامج SPSS.v.24)). وقد أثبتت النتائج التطبيقية للبحث صحة الفرضيات التي …
تفعيل عملية تدقيق ورقابة الاداء على مؤسسات البلديات لتحقيق التنمية المستدامة بحث تطبيقي في مديرية بلديات محافظة المثنى, وعد هادي عبد الحساني
تفعيل عملية تدقيق ورقابة الاداء على مؤسسات البلديات لتحقيق التنمية المستدامة بحث تطبيقي في مديرية بلديات محافظة المثنى, وعد هادي عبد الحساني
Muthanna Journal of Administrative and Economics Sciences
يهدف البحث الى معرفة ماهية التنمية المستدامة وعملية تدقيق ورقابة الاداء على المؤسسات العامة ومعايير التدقيق والرقابة التي تناولت الموضوع ، كما يهدف الى تطبيق عملية تدقيق ورقابة الاداء على عينة البحث لتحقيق التنمية المستدامة من خلال قياس اثر انشطة مؤسسات البلديات على ابعاد واهداف التنمية المستدامة ، ولقد توصل البحث الى اهم الاستنتاجات وهي عدم قيام المدقق الداخلي والمدقق الخارجي لمؤسسات البلديات في تفعيل عملية تدقيق ورقابة الاداء على انشطة البلديات لتحقيق التنمية المستدامة ، وضعف مؤسسات البلديات في اعداد وتنفيذ خطة لتحصيل ايراداتها السنوية اثر سلبا على نصيب الفرد من ( سكان الحضر ) الذي يمكن ان يحصل …
أثر عناصر المزيج الترويجي للخدمة التأمينية في تحقيق رضا الزبون دراسة تحليلية لآراء عينه من زبائن شركة التامين الوطنية / فرع الديوانية, لقاء ميري حبيب ميري حبيب
أثر عناصر المزيج الترويجي للخدمة التأمينية في تحقيق رضا الزبون دراسة تحليلية لآراء عينه من زبائن شركة التامين الوطنية / فرع الديوانية, لقاء ميري حبيب ميري حبيب
Muthanna Journal of Administrative and Economics Sciences
لقد تناول البحث الحالي احد العناصر الاساسية والحيوية في العمل التسويقي لشركات التأمين من خلال استعراض احد الانشطة المهمة والمؤثرة في تحقيق اهدافها التسويقية والمتمثل بالمزيج الترويجي الذي يشمل على اربعه عناصر هي (العلاقات العامة ،البيع الشخصي ، تنشيط المبيعات ،الاعلان ) يهدف البحث الى دراسة واقع المزيج الترويجي في شركات التأمين واعتمد البحث جمع البيانات من عينه زبائن شركة التامين الوطنية / فرع الديوانية ولتحقيق هدف البحث قامت الباحثة بتوزيع استبانه أعدت لهذا الغرض على مجتمع البحث المكون من الزبون وفي ضوء ذلك جرى تحليل البيانات واختبار الفرضيات باستخدام الاساليب الاحصائية الملائمة (الاوساط الحسابية والانحرافات المعيارية والارتباط (بيرسون والانحدار) …
تحليل السيولة ، الربحية ، الرفع المالي في ضوء ادارة المخاطر المصرفية المصرف التجاري العراقي حالة دراسية 2005 – 2015, غسان طارق ظاهر
تحليل السيولة ، الربحية ، الرفع المالي في ضوء ادارة المخاطر المصرفية المصرف التجاري العراقي حالة دراسية 2005 – 2015, غسان طارق ظاهر
Muthanna Journal of Administrative and Economics Sciences
تعد موضوعة السيولة والربحية والرفع المالي في ظل ادارة المخاطر المصرفية من الموضوعات التي تحظى باهتمام الاقتصاديين، من خلال البحث في طبيعة العلاقة بين تلك المتغيرات لتحقيق التوازن والموائمة في ادارة السيولة لجانبي الموجودات والمطلوبات للبنوك، فضلا عن تحقيق عنصر الأمان، وبالتالي تشكل تلك المتغيرات الأقطاب الثلاثة، والتي لا يمكن لأي بنك الاستغناء عنها، وتتلخص فكرة البحث في تحليل ادارة السيولة لجانبي الموجودات ومكوناتها فضلا عن ادارة جانب المطلوبات والذي تمثل بإجمالي القروض قصيرة الاجل، فضلا عن تحليل اثر الرفع المالي في ربحية البنك التجاري العراقي، للمدة 2005-2015، من خلال بناء نماذج قياسية للمدة موضوعة البحث، وخلصت الدراسة الى تطابق …
إدارة المصارف الإسلامية ودورها في تحقيق التنمية الاقتصادية بعض المصارف الإسلامية العربية إنموذجاً للمدة 2006- 2013, صباح رحيم مهدي الاسدي
إدارة المصارف الإسلامية ودورها في تحقيق التنمية الاقتصادية بعض المصارف الإسلامية العربية إنموذجاً للمدة 2006- 2013, صباح رحيم مهدي الاسدي
Muthanna Journal of Administrative and Economics Sciences
ان الغاية من انشاء المصارف الاسلامية، هي مواجهة التحديات التي تواجه المسلمون من خلال تعاملاتهم المالية والاستثمارية، وما لها من علاقة بالمصارف التجارية، لان اغلب المعاملات التجارية تحتاج الى ايداع وسحب وأتمان مصرفي، وخوفا من الوقوع بدائرة الحرام من خلال التعاملات الربوية (التعامل بالفائدة). فجاءت فكرة انشاء المصارف الاسلامية ترسيخا لمبادئ التعاليم الاسلامية وادراكا لحجم التحديات التي تعاني منها الامة الاسلامية في مجالها الاقتصادي، لذا كان من الضروري ايجاد آلية فاعلة للتصدي لتلك التحديات، من خلال تكوين مؤسسات مصرفية تنموية هدفها الابتعاد عن التعامل بالفائدة، وفي الوقت نفسه العمل على دعم التنمية الاقتصادية والتقدم الاجتماعي للشعوب والمجتمعات الاسلامية وفقا لمبادئ …
توظيف سلوكيات القيادة البارعة لتعزيز سلوك العمل الابداعي دراسة استطلاعية لآراء عينة من أعضاء الهيئة التدريسية في كليات جامعة القادسية, صالح عبد الرضا رشيد
توظيف سلوكيات القيادة البارعة لتعزيز سلوك العمل الابداعي دراسة استطلاعية لآراء عينة من أعضاء الهيئة التدريسية في كليات جامعة القادسية, صالح عبد الرضا رشيد
Muthanna Journal of Administrative and Economics Sciences
تهدف هذه الدراسة إلى التعرف على مدى تأثير سلوكيات القيادة البارعة لرؤساء الاقسام العلمية على السلوك الابداعي لأعضاء الهيأة التدريسية في كليات جامعة القادسية . وقد تم اختبار سلوكيات القيادة البارعة من خلال نوعين من السلوكيات هما السلوكيات المنفتحة والسلوكيات المنغلقة ، فيما تم اختبار السلوك الابداعي من خلال نوعين من السلوك أيضا هما السلوك الابداعي الاستكشافي ببعديه الفرعيين استكشاف الفرصة وتوليد الفكرة ، والسلوك الابداعي الاستثماري ببعديه الفرعيين الترويج للفكرة وتنفيذ الفكرة . وقد تم استطلاع آراء عينة من أعضاء الهيئة التدريسية في كليات الجامعة بلغ عدد أعضاءها (287 ) تدريسيا وتدريسية واعتمدت الدراسة الاستبانة أداة رئيسة للحصول على …
The Relationship Between Audit Quality And Competition At The Intersection Of The Large And Small Audit Firm Markets, Jeanne-Claire Alyse White
The Relationship Between Audit Quality And Competition At The Intersection Of The Large And Small Audit Firm Markets, Jeanne-Claire Alyse White
LSU Doctoral Dissertations
This paper examines the relationship between audit quality and several measures of spatial competition. Spatial competition is measured as the smallest absolute difference in audit fee market shares from an audit firm and its closest competitor. In this paper, spatial competition measures are referred to as competitive distances, and they are calculated within the large audit market (Big 4 only), within the small audit market (non-Big 4 only), and between the large and small audit markets. Audit market competition and its effect on audit quality has been an ongoing debate. On one side of the argument, competition may negatively impact …
Audit Committee Oversight Of Internal Control Over Financial Reporting, Andrea B. Weickgenannt
Audit Committee Oversight Of Internal Control Over Financial Reporting, Andrea B. Weickgenannt
Doctor of Business Administration Dissertations
This study investigates the processes audit committees employ to fulfill their obligation to oversee internal control over financial reporting (ICFR). Specifically, I explore audit committee processes within five fundamental internal control components: control environment, risk assessment, control activities, information and communication, and monitoring (COSO, 2013). I consider agency theory and institutional theory, investigating the degree of substantive versus ceremonial processes used by audit committees. Additionally, this study considers comfort theory as it reveals details about how audit committees get “comfortable” with ICFR.
The research questions in this study are examined through a cross-sectional survey of 167 public company audit committee …
Audit Committee Industry Specialization: An Examination Of Auditor Choice, Financial Reporting Quality Implications, And Market Perception, Danny Lynn Shaw
Audit Committee Industry Specialization: An Examination Of Auditor Choice, Financial Reporting Quality Implications, And Market Perception, Danny Lynn Shaw
LSU Doctoral Dissertations
I investigate whether high-quality audit committees (ACs) prefer high-quality auditors. I then examine the benefits of high-quality ACs engaging high-quality auditors. The prediction is that high-quality ACs (i.e. those composed of members with industry expertise) will be more likely to choose high-quality auditors (i.e. Big 4/Mid-tier firms and industry specialist auditors) in order to preserve the reputational capital they have built as financial monitors. Further, improvement to financial reporting quality (FRQ) is expected to occur when an industry specialist AC engages a Big4/Mid-tier auditor (i.e. complementary relationship). On the other hand, it is expected that any incremental improvement to FRQ …
Three Essays On Digital Annual Reports For Nonprofessional Investors: The Impacts Of Presentation Formats On Investment-Related Judgments And Decisions, Yibo Zhang (James)
Three Essays On Digital Annual Reports For Nonprofessional Investors: The Impacts Of Presentation Formats On Investment-Related Judgments And Decisions, Yibo Zhang (James)
USF Tampa Graduate Theses and Dissertations
The goal of this dissertation is to investigate the impact of presentation formats on nonprofessional investors’ impressions of firm performance in the context of digital annual reports. The dissertation implements a three-essay approach.
Essay 1 examines whether the effect of positive/negative financial performance news on nonprofessional investors’ impressions of management and firm performance depends on whether the graphical display of that news is vivid or pallid. Conducting a 2 x 2 between-participants experiment with 470 participants from Amazon Mechanical Turk (M-Turk), I find that when the news is positive, presenting graphs vividly allows nonprofessional investors to have a more positive …
Comment Letters On Proposed Revised Interpretation Information System Services (Formerly Information Systems Design, Implementation, Or Integration), March 15, 2018, American Institute Of Certified Public Accountants. Professional Ethics Executive Committee
Comment Letters On Proposed Revised Interpretation Information System Services (Formerly Information Systems Design, Implementation, Or Integration), March 15, 2018, American Institute Of Certified Public Accountants. Professional Ethics Executive Committee
Exposure Drafts, Comment Letters, and Statements of Position
No abstract provided.
Proposed Revised Interpretation Information System Services (Formerly Information Systems Design, Implementation, Or Integration), March 15, 2018 Comments Are Requested By June 15, 2018; Exposure Draft (American Institute Of Certified Public Accountants), 2018, March 15, American Institute Of Certified Public Accountants. Professional Ethics Executive Committee
Proposed Revised Interpretation Information System Services (Formerly Information Systems Design, Implementation, Or Integration), March 15, 2018 Comments Are Requested By June 15, 2018; Exposure Draft (American Institute Of Certified Public Accountants), 2018, March 15, American Institute Of Certified Public Accountants. Professional Ethics Executive Committee
Exposure Drafts, Comment Letters, and Statements of Position
No abstract provided.
Base Erosion And Profit Shifting (Beps) And The Digital Economy: Challenges And Issues, Marianne Ojo, James A. Digabriele
Base Erosion And Profit Shifting (Beps) And The Digital Economy: Challenges And Issues, Marianne Ojo, James A. Digabriele
Department of Accounting and Finance Faculty Scholarship and Creative Works
The digital economy, undoubtedly, has contributed to the immense task of clearly identifying, ascertaining, and accounting for sources, rationales, and audit trails relating to tax transactions. This is not only evident owing to difficulties associated with cross-border transaction regulations which govern different jurisdictions as well as the enforcement of such regulations, but also in respect of risks associated with the present global financial environment - all having generated from the rise in automation, increased and improved sophisticated technologies, globalization, and conglomeration. This chapter not only seeks to highlight the extent, contribution, and significance of the digital economy in respect of …
Avoiding Contract Audit Citations By Improving Billing Submissions, David Brewer, Bill Morgan
Avoiding Contract Audit Citations By Improving Billing Submissions, David Brewer, Bill Morgan
Purdue Road School
In this session, INDOT auditors address common billing errors for different contract payment methodologies. Attendees responsible for preparing bills and submitting invoices will gain a better understanding of how contracts are designed and what is accepted for payment. Local agencies will understand how to review a consultant’s billing before making payment, thus avoiding citations. This presentation should be of particular interest to both engineering consulting firms and local agencies who do business with INDOT.
Are Corporate Codes Of Ethics And Risk Assessment By Internal Auditors Associated With Sustainability Audits By Internal Auditors?, Steven M. Desimone, Mohammad Abdolmohammadi
Are Corporate Codes Of Ethics And Risk Assessment By Internal Auditors Associated With Sustainability Audits By Internal Auditors?, Steven M. Desimone, Mohammad Abdolmohammadi
Economics Department Working Papers
An increasing number of organizations engage in sustainability reporting to the public. However, assurance of this disclosure is relatively new. In this study we investigate corporate codes of ethics and risk assessment by internal auditors as correlates of organizations’ engaging their internal audit functions (IAFs) in sustainability audits. Using data from a large sample of chief audit executives (CAEs) we find significant and positive associations between code of conduct and risk assessment and sustainability audits by IAFs. Also, we find positive and significant association between industry (environmentally sensitive vs. others), CAE experience, and CAE major (accounting vs. others) and sustainability …
Financial Reporting Changes And Internal Information Environment: Evidence From Sfas 142, Qiang Cheng, Young Jun Cho, Holly I. Yang
Financial Reporting Changes And Internal Information Environment: Evidence From Sfas 142, Qiang Cheng, Young Jun Cho, Holly I. Yang
Research Collection School Of Accountancy
Using the adoption of SFAS 142 as an exogenous shock, we examine the effect of changes in financial reporting on firms’ internal information environment. SFAS 142 removed goodwill amortization and required firms to perform a two-step impairment test. We argue that complying with SFAS 142 induces managers to acquire new information and, therefore, improves managers’ information sets. Interviews with executives and auditors confirm this argument. Using a difference-in-differences design, we find that firms affected by SFAS 142 (i.e., treatment firms) experience an improvement in management forecast accuracy in the post-SFAS 142 period compared with those not affected. The increase is …
Trade Secrets Law And Corporate Disclosure: Causal Evidence On The Proprietary Cost Hypothesis, Yinghua Li, Yupeng Lin, Liandong Zhang
Trade Secrets Law And Corporate Disclosure: Causal Evidence On The Proprietary Cost Hypothesis, Yinghua Li, Yupeng Lin, Liandong Zhang
Research Collection School Of Accountancy
This study exploits the staggered adoption of the inevitable disclosure doctrine (IDD) by U.S. state courts as an exogenous shock that generates variations in the proprietary costs of disclosure. We find that firms respond to IDD adoption by reducing the level of disclosure regarding their customers’ identities, supporting the proprietary cost hypothesis. Our results are stronger for firms in industries with a higher degree of entry threats, for firms in more volatile industries, and for firms with a lower degree of external financing dependence. Overall, this study represents one of the first efforts in identifying the causal effect of proprietary …
Internal Control And Operational Efficiency, Qiang Cheng, Beng Wee Goh, Jae Bum Kim
Internal Control And Operational Efficiency, Qiang Cheng, Beng Wee Goh, Jae Bum Kim
Research Collection School Of Accountancy
We examine whether effective internal control over financial reporting has implications beyond that of financial reporting to firm operational efficiency. We predict and find that operational efficiency, derived from frontier analysis, is significantly lower among firms disclosing material weaknesses in internal control relative to firms with effective control. This result exists even in the years leading up to the disclosure of material weaknesses, but disappears after remediation of the internal control problems, suggesting that the remediation of material weaknesses improves operational efficiency. Overall, our study extends the literature on the reporting effects of strong versus weak internal control, and helps …
Return Predictability And The Real Option Value Of Segments, Pingui Rao, Heng Yue, Xin Zhou
Return Predictability And The Real Option Value Of Segments, Pingui Rao, Heng Yue, Xin Zhou
Research Collection School Of Accountancy
Theory suggests that firm value should include the value of real options; that is, firms have the option to expand more profitable businesses and liquidate less profitable businesses. In a diversified firm, each segment has its own real options. Applying real options theory to a diversified firm at the firm level neglects the value of segment-level options. If investors overlook segment-level options, mispricing will occur. Using data from 1981 to 2013, we find that a hedge portfolio buying diversified firms in the highest decile of the estimated real option value of segments (RVS) and selling those in the lowest RVS …
State And Local Governments, March 1, 2018; Audit And Accounting Guide, American Institute Of Certified Public Accountants (Aicpa)
State And Local Governments, March 1, 2018; Audit And Accounting Guide, American Institute Of Certified Public Accountants (Aicpa)
Industry Guides (AAGs), Risk Alerts, and Checklists
No abstract provided.
Not-For-Profit Entities, March 1, 2018; Audit And Accounting Guide, American Institute Of Certified Public Accountants (Aicpa)
Not-For-Profit Entities, March 1, 2018; Audit And Accounting Guide, American Institute Of Certified Public Accountants (Aicpa)
Industry Guides (AAGs), Risk Alerts, and Checklists
No abstract provided.
Government Auditing Standards And Single Audits, March 1, 2018; Audit Guide, American Institute Of Certified Public Accountants (Aicpa)
Government Auditing Standards And Single Audits, March 1, 2018; Audit Guide, American Institute Of Certified Public Accountants (Aicpa)
Industry Guides (AAGs), Risk Alerts, and Checklists
No abstract provided.
Research Note: Investor Perceptions Of Comparable-To-Industry Versus Higher-Than-Industry Pay Ratio Disclosures, Khim Kelly, Jean Lin Seow
Research Note: Investor Perceptions Of Comparable-To-Industry Versus Higher-Than-Industry Pay Ratio Disclosures, Khim Kelly, Jean Lin Seow
Research Collection School Of Accountancy
The usefulness of the CEO-to-employee pay ratio disclosure to investors is subject to significant debate. Our experiment examines participant responses to higher-than-industry and comparable-to-industry pay ratio disclosures in a company. A prior experiment by Kelly and Seow (2016) (hereafter KS) found that incrementally disclosing a higher-than-industry pay ratio on top of higher-than-industry CEO pay had indirect negative effects on the company’s perceived investment potential, via negative perceptions about the fairness of the CEO pay and workplace climate. We find that the negative indirect effects of pay ratio disclosures on perceived investment potential in KS are replicable in our study, and …
Using Data Analytics To Raise Productivity And Profitability: 4 Key Steps For Smes, Gary Pan, Poh Sun Seow
Using Data Analytics To Raise Productivity And Profitability: 4 Key Steps For Smes, Gary Pan, Poh Sun Seow
Research Collection School Of Accountancy
It is widely believed that effective data analysis may create newbusiness opportunities as technological advancement may offercompanies greater ability to predict what their customers want.