Business Commons^™

2020-May-01-Pandemic Art Collection Area Expanded, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Reece Museum and Mary B. Martin School of the Arts and community supporters are expanding the geographic boundaries of artists’ residency for a special collection of art reflecting the current times.

These entities have joined in an initiative to purchase artwork created in 2019 or 2020 for “Local Art in the Age of the 2020 Global Pandemic,” which will be housed in the Reece Museum’s Permanent Collection.

Originally defining “local art” as artwork made by artists living and/or working in Johnson City and Washington County, initiative administrators have broadened that definition to include …

Implementing An Arts-Based Initiative Pedagogy In A Business School Creativity Course, Joseph Ruiz

Creativity and Change Leadership Graduate Student Master's Projects

Traditional education and training methods are not well suited to the task of equipping the new workforce. Different skills are needed to succeed in an increasingly volatile, uncertain, complex, and ambiguous environment. Arts-based initiatives provide a new model for teaching twenty-first century job skills by leveraging an emerging arts-based pedagogy as a fundamentally different approach to teaching, training, and equipping a new generation of workers, uniquely qualified to function in this new environment.

The new pedagogy is based on four arts-based processes:

• Skills Transfer
• Projective Technique
• Illustration of Essence
• Making

The Arbor Day Foundation Employee Carbon Neutralization Program, Justin Mccall, Maya Mercer, Grant Biggs, Ray Anderson, Bret Klabunde, Colleen Doyle, Brady Conant

Honors Program: Senior Projects (Public)

Our College of Business Honors Academy Capstone Project aims to identify a new business opportunity for the Arbor Day Foundation that will allow ADF to further their mission while creating $1-2 million in revenue. Through research, analysis, and ideation, our team is proposing the Employee Carbon Neutralization Program (ECNP.)

Arbor Day Foundation, Demi Van Reeuwijk, Drew Spadaro, Frances Munro, Leigh Hanson, Trevor Lockard, Mason Smalley

Honors Program: Senior Projects (Public)

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …

Arbor Day Foundation Consulting Project Mngt 475l, Trevor Lockard, Demi Vanreeuwijk, Drew Spadaro, Frances Munro, Leigh Hanson, Mason Smalley

Honors Program: Senior Projects (Public)

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …

Green Delivery: An Arbor Day Foundation Partnership Program, Vincent Malene, Sarah Schilling, David Petersen, Anthony Hare, Cassandra Arritt, Ross Grieb

Honors Program: Senior Projects (Public)

No abstract provided.

Arbor Day Foundation New Business Venture, Leigh Hanson, Frances Munro, Demi Van Reeuwijk, Drew Spadaro, Trevor Lockard, Mason Smalley

Honors Program: Senior Projects (Public)

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …

Do Firms Adapt To Climate Change? Evidence From Establishment-Level Data, Frank Weikai Li, Yupeng Lin, Zuben Jin, Zilong Zhang

Research Collection Lee Kong Chian School Of Business

This paper examines firms’ adaptation to long-term changes in climatic conditions. Using detailed information of establishments owned by U.S. public firms from 1990 to 2012, we show that higher abnormal temperatures over the previous five years in a county lead to a significant reduction in local employment and the number of establishments. Further tests suggest that the decline in employment and establishments is largely due to a decline in local consumer demand rather than lower labor productivity. We also find that firms more likely take adaptive actions when their managers are more likely to believe in, or are concerned about, …

A Data-Driven Analysis On The Impact Of High-Speed Rails On Land Prices In Taiwan, Joyce M. W. Low, Byung Kwon Lee

Research Collection Lee Kong Chian School Of Business

High-speed rail (HSR) networks boost inter-city accessibility across a country and stimulate economic growth in inner cities. These economic gains, however, can often be accompanied by sharp increases in land and property prices along the lines that raise governmental concerns. This study examined the effect of the introduction of HSR on land prices in Taiwan and how the extent of such an effect varied with the stages of economic, societal, and infrastructural developments in different cities in Taiwan. Based on extensive published data, an empirical study was conducted using an integrated methodology comprising system dynamics, multivariate regression, and principal component …

Spillover Effects From Unintended Trials On Attitude And Behavior: Promoting New Products Through Access-Based Services, Adrian Lehr, Marion Buettgen, Sabine Benoit, Katrin Merfeld

Research Collection Lee Kong Chian School Of Business

Access-based services (ABS) provide an opportunity for brands to promote their new products by enabling (unintended) trials. However, the mechanisms and impact of consumer exposure to products in ABS and the subsequent potential spillover effects on both the brand and the product perception are largely unknown. Our hypotheses are derived from the information integration theory (IIT) and subsequently tested. Study 1 is a field study investigating an unintended trial moderated by involvement and positive experience. The results indicate the positive effects of the unintended trial on product and brand attitudes, brand purchase intention, and word of mouth. In line with …

Does Intergeneration Succession Influence Stock Prices Of Family Businesses?, Kunlun Zou, Rong Wu, Pu Chen

Research Collection Lee Kong Chian School Of Business

China’s A-shares family listed companies are facing a period of high intergenerational succession. This has attracted the attention and research of many scholars. The existing studies mainly focus on the motives, methods, and influencing factors of family business’ intergenerational succession, and there are few studies involving the reaction of the capital markets. This article takes 45 listed family businesses as samples and uses the synthetic control method to examine the impact and the degree of influence that intergenerational succession has on stock price movements. Thereafter, a difference-in-differences estimation is conducted to test for robustness. At the conclusion of our research, …

Perceived Stakeholder And Stockholder Views: A Comparison Among Accounting Students, Non-Accounting Business Students And Non-Business Students, Anju A. Shajan

Theses and Dissertations

In this study, I tested the perceived attitudes of students towards Corporate Ethics and Social Responsibility (CESR). I assessed whether students within a particular major are more or less likely to exhibit ethical reasoning compared to students within other majors. Specifically, I tested the perceived differences in stakeholder and stockholder views among accounting, business, and non-business students. I conducted the study utilizing the Perceived Role of Ethics and Social Responsibility Scale (PRESOR) while controlling for gender, age, work experience, and degree of religiosity. Results show that accounting students generally have a higher perception of stakeholder views and a lower perception …

How Technology Is Driving Business Change, Havovi Joshi

Asian Management Insights

How technology is driving business change.

Evaluation Of The Clerical Triage Pilot Program’S Implementation Process, Jacqueline Torres

Capstone Projects and Master's Theses

The Monterey County Department of Social Services (MCDSS) has created a pilot program to their caller system in an effort to increase the caller satisfaction. The name of this pilot program is the Clerical Triage pilot program; which will be implemented at the administrative area of MCDSS. This capstone project will focus on following the implementation of the Clerical Triage Pilot Program and the short term results that occurred. This project gives a clear representation of how an implementation will look like if implemented to a caller system. The results will affect the call volume, and caller wait time; this …

Analyzing Competitive Balance In Professional Sport, Kevin Alwell

Honors Scholar Theses

In this paper we review several measures to statistically analyze competitive balance and report which leagues have a wider variance of performance amongst its competitors. Each league seeks to maintain high levels of parity, making matches and overall season more unpredictable and appealing to the general audience. Here we quantify competitive advantage across major sports leagues in numbers using several statistical methods in order for leagues to optimize their revenue.

Developing Online Business Strategy With Millennials Through Partnership With University, Yuanto Kusnadi, Gary Pan

Research Collection School Of Accountancy

The COVID-19 pandemic has brought about a significant shift in shopping behaviour from offline to online among Singaporean consumers. According to data from data analytics firm Nielsen, 37 per cent of Singaporean consumers have increased online shopping activities since the COVID-19 outbreak. This shift towards online shopping, food delivery and e-groceries may persist beyond the COVID-19 period. While the increase in online shopping has benefited online stores, many businesses who do not yet have an online presence or have not been paying much attention to conducting sales online were caught off-guard during the circuit breaker period which has resulted in …

Equity Crowdfunding In The United States: Evolution, Determinants And Performance, Kenny Ozuna

Theses and Dissertations

In recent years, equity crowdfunding has developed into an alternative form of early stage financing for startup firms. The main purpose of this dissertation is to understand the evolution, process and regulation of equity crowdfunding in the United States as well as assess the determinants of a successful campaign and whether this capital market lead to an enduring business.

The first essay examines the evolution, process and regulation surrounding equity crowdfunding. I establish a clear definition of crowdfunding and its restructuring of the music industry to establishing an alternative form of raising capital for nascent firms via equity crowdfunding. I …

Web Analytics: Best Practices For An Organization’S Successful Performance; A Preliminary Analysis, Salma Dahbi

Electronic Theses and Dissertations

This research presents an exploratory study concerning organizations’ best practices of Web analytics for a successful performance and the factors influencing the companies’ successful adoption of Web analytics.

A qualitative research methodology was used engaging a comprehension of Web analytics adoption using the Diffusion of Innovation theory (Rogers, 1995) and the theory building approach (Eisenhardt, 1989). Interviews with five companies from different industries were conducted.

Findings suggest that for a successful performance, companies should consider:

• Data for better decision making.

• Web analytics barriers

• Selecting the right KPIs and metrics based on the company’s goals.

• Web analytics …

Exploring The Relationships Between Collegiate Sport Coaches’ Creative Productivity And Factors Of Creative Potential, Sean Flanders

Electronic Theses and Dissertations

Sport coaches are perceived as problem solvers who engage in creativity to handle the spontaneity of competitive activity and generate winning results. However, while creativity in athletes has been researched, little has been investigated regarding coaches. Therefore, the purpose of this study was to examine different aspects of creativity – person, process, press, and product – among collegiate team sport coaches in the United States. Specifically, how personality traits, ideational fluency, remote association ability, years of coaching experience, and work climate related to creative product impact and frequency. A modified creativity personality test was found to be positively …

Trends In Advertising: How The Rise In Artificial Intelligence May Influence The Field Of Content Strategy, Joel Eaton

Electronic Theses and Dissertations

Whereas prior research on artificial intelligence has dealt with automation in fields like medicine, engineering, and computer science, this research study seeks to answer the question, “To what extent can AI be creative in the context of content strategy?” To answer this, this study employs content analysis using 16 online news and blog articles from primarily marketing organizations to identify and explain key variables surrounding the relationship between the computer and the creative professional. This study has found that the core belief that AI will play the future role of creative assistant in the context of content strategy is shared …

Metaphors And Emotions In Advertising: A Rhetorical Analysis Of Audi’S Online Video Commercials, Richard Opoku Amoako

Electronic Theses and Dissertations

Advertising often employs metaphor because of its rhetorical utility. By drawing on analogous imagery and language, metaphor has the potential to elicit emotional responses. As the digital age is increasingly saturated with commercial messaging, advertising experts leverage the persuasive power of metaphor and emotion to produce creative, compelling, and memorable commercials. German automobile company Audi employs metaphorical language and imagery in their video advertisements to arouse consumer emotions. In this study, I conduct rhetorical analyses of Audi’s online video commercials in order to: identify instances in their ads that employ metaphorical language and imagery; investigate how those metaphors function rhetorically; …

Emotional Appeals In Nonprofit Advertising: A Rhetorical Analysis Of Print Ads By The Susan G. Komen Breast Cancer Foundation And The American Cancer Society, Dominique N. A. Harrison

Electronic Theses and Dissertations

Emotional appeals are frequently employed in strategic messaging by nonprofit organizations. In this study, I identify instances of emotional appeals in select print adverts of the Susan G. Komen Breast Cancer Foundation and the American Cancer Society, and use rhetorical analysis to explore how each organization’s tactics are strategic in their appeal to target audiences’ emotions. In doing so, I identify several reoccurring emotional themes—including hope, love, and unity—that engage their target audiences and persuade them to respond to diverse calls-to-action. In order to make these appeals to audience emotion, the adverts employ rhetorical devices such as personification, metaphor, repetition, …

The Strategic Disclosure Of Currency Headwinds And Tailwinds, Kevin Butler

Graduate Theses and Dissertations

In this study, I examine whether companies are more likely to disclose revenue growth adjusted to remove the effects of foreign currency fluctuations (constant-currency revenue growth rates) when currency fluctuations decrease revenue growth (i.e., there is a currency headwind) than when currency fluctuations increase revenue growth. Public companies increasingly cite non-GAAP performance metrics when announcing earnings. While regulators see value in non-GAAP reporting, they continue to express concern that it is carried out inconsistently and in a misleading manner. Because the disclosure of constant-currency revenue growth is discretionary, companies have an incentive to strategically disclose it only when it benefits …

Corporate Governance And Short Sales, Andres Bello

Theses and Dissertations

Chapter one in this study examines the relation among short sales activity and the CEO dismissals, its disclosure, and replacement choice. The study includes several monthly and annualized short sales metrics: short interest ratio, SIR, measured as the shares held short as of settlement date divided by outstanding shares and short cover ratio, SE, measured as the monthly shares held short as of settlement date divided by the volume traded as well as regression modeled abnormal activity from 1992 to 2018. The results suggest informed trading in the pre-announcement period, revealing SIR and abnormal short interest ratio metrics significantly increase …

Proposed Revised Interpretation: Records Requests, May 1, 2020, Comments Are Requested By September 30, 2020; Exposure Draft (American Institute Of Certified Public Accountants), 2020, May 1, American Institute Of Certified Public Accountants. Professional Ethics Executive Committee

Exposure Drafts, Comment Letters, and Statements of Position

No abstract provided.

Pmkt: Privacy-Preserving Multi-Party Knowledge Transfer For Financial Market Forecasting, Zhuoran Ma, Jianfeng Ma, Yinbin Miao, Kim-Kwang Raymond Choo, Ximeng Liu, Xiangyu Wang, Tengfei Yang

Research Collection School Of Computing and Information Systems

While decision-making task is critical in knowledge transfer, particularly from multi-source domains, existing knowledge transfer approaches are not generally designed to be privacy preserving. This has potential legal and financial implications, particularly in sensitive applications such as financial market forecasting. Therefore, in this paper, we propose a Privacy-preserving Multi-party Knowledge Transfer system (PMKT), based on decision trees, for financial market forecasting. Specifically, in PMKT, we leverage a cryptographic-based model sharing technique to securely outsource knowledge reflected in decision trees of multiple parties, and design a secure computation mechanism to facilitate privacy-preserving knowledge transfer. An encrypted user-submitted request from the target …

Golf Director Competencies, Human Resource Management Practices And Customer Retention Within The Malaysian Golf Clubs, Partanian Samira

Student Works (2020-2029)

Golf is a popular sport worldwide. Many studies have described management competencies in several sport contexts and have revealed that human resource is the most common denominator for successful sports club practice. However, little work has been done to identify and explain contemporary Human Resource Management (HRM) practices of staff, including directors of golf clubs related to member retention. The purpose of this study was to examine the current level and the participants' quality perceptions in the relationship among competencies of directors, HRM practices of staff, and member retention within the Malaysian Golf Clubs to advance the causal relationships among …

Motivational Factors And Job Performance Of Banking Industry Employees In Klang Valley, Zaini Muhammad Ariff

Student Works (2020-2029)

Employees’ job performance has been found decreasing and variation changes from time to time. The main objective of this research is to study the relationship between the working conditions, employees’ satisfaction, salaries and benefits, and achievement/recognition towards the job performance of banking industry employees in Klang Valley. In this research study, a total of two hundred (200) bank employees who work in bank around Klang Valley has been selected as respondents. Descriptive analysis (frequency, mean, and standard deviation) and inferential analysis (Pearson correlation coefficient) were used. Pearson correlation analysis’s result shows a significant relationship between the independent variables (working conditions, …

Essays On Corporate Social Responsibility And Strategic Leadership, Li Tong

Dissertations and Theses Collection (Open Access)

This dissertation two issues related to business ethics: how corporate social responsibility (CSR) affects the value creation in an acquisition and how corporate decoupling behaviors are driven by the CEO narcissism, consisting of two essays. The first essay examines how target corporate social responsibility affects the economic gains for acquirers, as reflected in market reaction to acquisition announcement, from two distinct perspectives: stakeholder preservation versus stakeholder appropriation. The stakeholder preservation perspective suggests that positive market reaction to an acquisition stems from potential new value creation by honoring implicit contracts and maintaining good relationships with target stakeholders. By contrast, the stakeholder …

Three Essays On Financial Economics, Jiangyuan Li

Dissertations and Theses Collection (Open Access)

Disagreement measures are known to predict cross-sectional stock returns but fail to predict market returns. This paper proposes a partial least squares disagreement index by aggregating information across individual disagreement measures and shows that this index significantly predicts market returns both in- and out-ofsample. Consistent with the theory in Atmaz and Basak (2018), the disagreement index asymmetrically predicts market returns with greater power in high sentiment periods, is positively associated with investor expectations of market returns, predicts market returns through a cash flow channel, and can explain the positive volume-volatility relationship.