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Strategy

1984

Articles 1 - 2 of 2

Full-Text Articles in Business

Managing For Uniqueness: Some Distinctions For Strategy, William R. Bigler, Jr. Jan 1984

Managing For Uniqueness: Some Distinctions For Strategy, William R. Bigler, Jr.

Historical Working Papers

Five factors that define uniqueness for a firm are reduced to three: comparative advantage, key success criteria, and strategic group factors shared by the industry. This positions the management team to analyze those factors that they can control or influence to position the firm within the framework supplied by the shared industry factors.


Understanding Synergy: A Conceptual And Empirical Research Proposal, William R. Bigler, Jr. Jan 1984

Understanding Synergy: A Conceptual And Empirical Research Proposal, William R. Bigler, Jr.

Historical Working Papers

Benefits of mergers and acquisitions can be understood as the result of synergy if the concept of synergy can be defined both theoretically and practically. Synergy has value in financial, marketing, and managerial terms and seems to best be understood from discerning how subsystems within one organization benefit from integration or association with similar components from another organization.