Business Commons^™

Marketing Doctrines, A Resurrection Guide: Review Of The Art Of Strategic Marketing War: Pearls Of Wardom (2019) By Pete Jeans, Tugberk Kara

Markets, Globalization & Development Review

No abstract provided.

Bnsf Strategic Analysis, Bella Tran

Honors Theses

Burlington Northern Santa Fe, LLC. (BNSF), is an American railroad that is concentrated in the western two-thirds of the U.S. This railroad has a history stretching back over a century that has led the company to now function as one of the leading Class I Railroad with over 30,000 employees and over 30,000 miles of laid track. Two methods of analysis were used to examine the competitive environment in which BNSF operates. The first is the PESTEL analysis which examines the macro-environment. The second is Porter’s Five Forces which analyzes the competitive environment of an industry. The analyses concluded that …

The Impact Of Environmental Turbulence On The Strategic Decision-Making Process In Irish Quantity Surveying (Qs) Professional Service Firms (Psfs), Roisin Murphy Dr, Oluwasegun Seriki

Articles

Construction firms operate within a business environment characterized by uncertainty and a lack of predictability, increasing the complexity of strategic decision-making. Construction contractor firms’ strategic response to environmental turbulence is appropriately documented but evidence regarding Construction Professional Service Firms (CPSF’S) remains scarce. CPSF’s are characteristically different from contractor organizations due to the intangibility of services and high knowledge intensity. The purpose of the study is to ascertain the impact of environmental turbulence on strategic decision-making process characteristics in CPSF’s, specifically Irish Quantity Surveying (QS) practices. Using a mixed-methods research strategy, data collected over two dissimilar stages on the economic cycle …

Escape For Boone & Crocket, William Foxx, W. Frank Thompson Jr., Joseph W. Giese, David Vanbuskirk

Atlantic Marketing Journal

Eber Crocket is the owner of Boone & Crocket Trapper Supply (B&C). He feels like the environmental forces that are impacting his business are like a trap slowing closing on him. He is considering ideas to improve his store’s profitability.

Demand for furs as fashion goods is a multi-million dollar industry. Twenty percent of this demand is met by wild fur which is harvested by trappers. Trapping suppliers serve as the middleman between small individual trappers and auction houses. These auction houses collect the raw fur pelts from trappers and trapping stores and hold them until one of their auctions. …

Segmentation Of Quantity Surveying Professional Services For Focus Strategy And Diversification, Michael Adesi, De-Graft Owusu-Manu, Frank Boateng

Articles

Purpose – Notwithstanding that numerous studies have focused on strategy in quantity surveying (QS) professional service firms, there is a paucity of investigation on the segmentation of QS professional services. The purpose of this study is to investigate the segmentation of QS services for diversification and a focus strategy formation.

Design/methodology/approach – This study adopts the positivist stance and quantitative approach in which a simple random sampling technique was used to select participants. In total, 110 survey questionnaires were administered to registered professional QS, out of which 79 completed questionnaires were returned for analysis.

Findings – The paper identifies three …

Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs

Theses/Capstones/Creative Projects

LifeLoop is a senior living software company that has the potential to gain market share in a new and growing industry. By making changes to current processes, business level strategy, and corporate level strategy, the company can grow organically, faster. LifeLoop must make these strategic changes to areas of marketing and sales processes now as the industry is changing life cycle stages; the company’s movement in this window of opportunity is critical to their future success. These findings outline where LifeLoop is currently positioned and the first steps needed to grow and develop into a reputation of excellence that will …

Ruchir Sharma, Breakout Nations (2013), Victoria L. Rodner

Markets, Globalization & Development Review

No abstract provided.

Strategic Planning: A Dynamic Process, Steven Slezak

Steven Slezak

A presentation outlining the steps taken to produce a thorough strategic business plan, along with the supporting analysis.

What Is Strategy?, Steven Slezak

Steven Slezak

A presentation outlining the nature of strategy, emphasizing its paradoxical nature, describing its structure, and describing competitive advantage and the value chain.

The Relationship Between Human Capital And Social Capital In Professional-Client Relationships, Yuliani Suseno

Research outputs 2013

Professionals in knowledge-intensive firms rely on their human capital and social capital to deliver value in their professional services to clients. In this study of corporate lawyers and clients, we examine the construct of knowledge acquisition, representing a professional’s human capital, and its relationship with social capital. Quantitative analyses on the survey data reveal significant evidence of relationships between human capital and social capital. The application of both the human and social capital theories to the study of professionals therefore has the potential to advance our knowledge and understanding of the relationships between professionals and their clients.

Business And Non-Profit Organizations Facing Increased Competition And Growing Customers' Demands (Vol. 10), Anna Ujwary-Gil

Anna Ujwary-Gil

The major issues analyzed in the papers referred to: • business and non-profit organizations as an object of scientific research, • business and non-profit organizations in market economy, • modern tools for business and non-profit organizations management • business and non-profit organizations – global and regional aspects, • financial aspects of managing business and non-profit organizations.