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Articles 1 - 5 of 5
Full-Text Articles in Business
Evaluating Event Effectiveness Across Alternate Platforms, Kristin Malek, Sarah Tanford, Seyhmus Baloglu
Evaluating Event Effectiveness Across Alternate Platforms, Kristin Malek, Sarah Tanford, Seyhmus Baloglu
Hospitality Faculty Research
Organizations are rapidly adopting new technologies and have justified their return on investment by examining new attendee rates, “click throughs” on links, and company-specific metrics. Despite advances in technology and growing consumer dependence on electronics, the meeting and events industry has been slow to adopt IT advances for fear of cannibalization. The purpose of this study was to gather foundational knowledge of how various event platforms, such as face to face and online, can affect overall event effectiveness. Variables examined include attendee satisfaction, loyalty, and content retention. This research used a multimethod approach in which one experimental study and one …
Going Mobile: Outcomes Of Device Use During A Festival Experience, Christine Van Winkle, Jill Bueddefeld, Elizabeth Halpenny, Kelly Mackay
Going Mobile: Outcomes Of Device Use During A Festival Experience, Christine Van Winkle, Jill Bueddefeld, Elizabeth Halpenny, Kelly Mackay
TTRA Canada 2018 Conference
No abstract provided.
Modelling Volunteer Retention In Professional Membership Associations Through Targeting Specific Motivations And Satisfying Certain Aspects Of Volunteer Experience, Marina Saitgalina
Modelling Volunteer Retention In Professional Membership Associations Through Targeting Specific Motivations And Satisfying Certain Aspects Of Volunteer Experience, Marina Saitgalina
School of Public Service Faculty Publications
Despite the abundance of the literature on volunteer motivation, satisfaction, retention, and the logical connection between the three concepts, the idea that certain types of motivation and satisfaction can sustain volunteer retention better than others has not been studied much. Furthermore, nonprofit research literature abounds with studies of charitable 501(c)(3) organizations, when far less is known about other kinds of nonprofits such as 501(c)(6) professional membership associations.
Experiential Or Instrumental? The Role Of Shared Responsibility In Academic Success, Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong, Alice Townsend
Experiential Or Instrumental? The Role Of Shared Responsibility In Academic Success, Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong, Alice Townsend
Association of Marketing Theory and Practice Proceedings 2018
This paper explores the notion of shared responsibility in an educational environment. Specifically, this study assesses the relationship between shared responsibility and service outcomes, such as value, satisfaction, and positive word-of-mouth, in a university housing context. Using general linear model, we find that students’ sense of shared responsibility affects hedonic and utilitarian value. In addition, students with a higher sense of shared responsibility were more satisfied and willing to recommend on-campus housing to others. Results of the study suggest a positive experience with student housing may increase student retention and offer recommendations for university residential managers.
Students' Perceived Value Of The Community College Experience: A Mixed Methods Study, Robin A. Duncan
Students' Perceived Value Of The Community College Experience: A Mixed Methods Study, Robin A. Duncan
Antioch University Full-Text Dissertations & Theses
The purpose of this study was to explore students’ perceived value of their community college experience and its relationship to other factors often related to student persistence in college, namely satisfaction, academic quality, service quality, and engagement. The research was guided by three focused questions: How do students describe and define perceived value of community college; what components emerge from exploratory factor analysis of items designed to measure perceived value; and how, if at all, is a student’s perception of the value of a community college experience different from related measures such as satisfaction, engagement, or quality? Data were collected …