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The Mediating Effect Of Innovation On The Relationship Between Corporate Reputation And Performance In U.S. Firms, Marcelo J. Alvarado-Vargas

FIU Electronic Theses and Dissertations

In recent years, corporate reputation has gained the attention of many scholars in the strategic management and related fields. There is a general consensus that higher corporate reputation is positively related to firm success or performance. However, the link is not always straightforward; as a result, it calls for researchers to dedicate their efforts to investigate the causes and effects of firm reputation and how it is related to performance. In this doctoral dissertation, innovation is suggested as a mediating variable in this relationship. Innovation is a critical factor for firm success and survival. Highly reputed firms are in a …