Business Commons^™

Sport Venue Quality: Measurement, And Its Impact On Spectator’S Sustained Consumption Intentions, Dae Eun Kim

Theses and Dissertations

The aim of the current study was to reconstruct the sport venue quality dimensionsas an autonomous quality with a utilitarian perspective and examine the impact on spectators’ perceived risk, price perception, and sustained consumption intentions. Venues for National Basketball Association (NBA) and Major League Baseball (MLB) games that mostly represent indoor and outdoor sporting facilities were chosen, and subjects were spectators who have experience of attending professional team sport events in sport venues. The study employed an online survey for data collection, and a total of 595 samples were utilized for data analyses. The data set was randomly split into …

Mediating Role Of Perceived Value On The Relationship Among Perceived Risks, Perceived Quality, And Purchase Intention Of Private Label Brands, Meenu Mathur, Sanjeevni Gangwani

International Journal of Applied Management and Technology

In the current competitive retail market, retailers constantly strive to deliver products to consumers at a better value. Consumers are becoming more price sensitive but still seeking quality products. A retailer can establish value with a brand. Consequently, retailers are introducing their own private label brands (PLBs), which also differentiate their products from competitors. The role of perceived value in the purchase behavior of PLBs and its relationship with quality and various risk dimensions has received scant consideration in the retailing literature. Our study suggests perceived value is a mediating part in associations amid perceived quality, perceived risks, and purchase …

Key Factors Influencing Students' Post-Triability Intention To Adopt E-Textbooks In A Medium-Size University, Halbana Tarmizi, Hamdan Alabsi, Mahmoud Al-Odeh

Mountain Plains Journal of Business and Technology

In recent years, E-textbooks have become a real alternative to the traditional textbooks in higher education. Many institutions have been encouraging their usage with mixed success. This study investigates students’ perceptions of E-textbooks in a medium-sized university in the Midwestern United States and measures students’ intention to adopt E-textbooks where they had an option to choose between traditional textbooks and E-textbooks for their classes. Literature reviews indicated some inconsistencies related to E-textbook adoptions. We used the Technology Acceptance model to investigate these inconsistencies. We considered three factors in this study: Perceived Ease of Use, Perceived Values, and Technology-Savvy. An E-textbook …

The Impact Of Conspicuous Consumption And Perceived Value On New Product Adoption Intention, Meixiang Cui, Subin Im

Asia Marketing Journal

Unidimensional construct of conspicuous consumption which focuses on the ostentation of the economic assets are limited in describing today’s consumers. We propose that both ostentation of social status and demonstration of uniqueness through overt consumption should be considered in the realm of conspicuous consumption. This research aims to examine the two dimensions of conspicuous consumption tendencies and their impact on new product adoption intention, which is mediated through the perceived value of the new products. This research empirically validates the theoretical conjecture by conducting an online survey (N=272). Our empirical findings reveal that ostentation of social status influences new product …

The Role Of Country Of Origin, Perceived Value, Trust, And Influencer Marketing In Determining Purchase Intention In Social Commerce, Ali A. Abou Ali, Alaa A. Ali, Nehale Mostapha

BAU Journal - Society, Culture and Human Behavior

The paper aims to improve understanding about the causes why customers intend to purchase online through social media networks. The study examined factors affecting purchase intention namely: country of origin effect, trust, perceived value, and influencer marketing on the willingness of buyers to purchase clothes through social commerce. A questionnaire was established for data collection, and 400 forms were collected in Lebanon, and were analyzed using SEM to examine the relationships in the conceptual framework suggested. Results designated that country of origin, trust, and perceived value were three significant precursors of customers’ purchase intention in the context of social commerce. …

A Variation Of The Delone And Mclean Model For Collaborative Commerce Services: A Structural Equation Model, C. Christopher Lee, Pankaj Nagpal, Hyoun Sook Lim, Laura Dutil, Rebecca Lee, Youngseon Kim

Journal of International Technology and Information Management

This study intends to provide theory-driven empirical findings of the factors affecting users’ loyalty to a collaborative commerce platform provider and further suggests that the platform loyalty lead to future extended use of collaborative commerce services. DeLone and McLean model serves as a basic framework for this study. Our variation of the model tested the impact of perceived value, relationship quality, and service quality on platform loyalty, which would influence future extended use of collaboration commerce services. Our results confirm that perceived value and platform quality were the best predictors for platform loyalty, which in turn, had a positive influence …

Students' Perceived Value Of The Community College Experience: A Mixed Methods Study, Robin A. Duncan

Antioch University Dissertations & Theses

The purpose of this study was to explore students’ perceived value of their community college experience and its relationship to other factors often related to student persistence in college, namely satisfaction, academic quality, service quality, and engagement. The research was guided by three focused questions: How do students describe and define perceived value of community college; what components emerge from exploratory factor analysis of items designed to measure perceived value; and how, if at all, is a student’s perception of the value of a community college experience different from related measures such as satisfaction, engagement, or quality? Data were collected …

Creating Experiences For Study-Abroad Tourists, Gary D. Ellis, Patti Freeman, Jingxian Jiang

Journal of Tourism Insights

Effects of tourist activity type and locus of activity structure on subjective experiences of study-abroad tourists were examined. Subjective experiences measured included perceived value, delight, and prevalence of deep structured experience. These subjective experiences (n = 208) were measured immediately following participation in tourist activities at 13 attractions and settings. Each tourist activity was coded according to (a) experience type, and (b) locus of activity structure. Experience type categories included activities emphasizing narratives (engagement), activities emphasizing sensory stimulation (absorption), activities requiring skill performance (immersion), and familiar activities. Locus of activity structure referred to the source of the primary determinants …

Determining Perceptual Gaps Of Service Quality And Value In Higher Education: A Midwestern Bible College, Benjamin Mcintosh

Doctoral Dissertations and Projects

This doctoral research project examined perceptual gaps of service quality and value in the context of higher education. The researcher performed quantitative analysis of survey data gathered from students at a small, Midwestern Bible college. Students self-selected to participate in this research project and, using class status as an independent variable, were grouped as Freshman, Sophomore, Junior, or Senior. Additionally, based on the literature review, the researcher used the Access variable as the primary determinant of service quality and the Functional Value variable as the primary determinant of value. After an analysis of the data, it was determined that there …

Examining Consumers' Cognitive And Behavioral Responses To Belief Disconfirmation, Aadel A. Darrat

Doctoral Dissertations

This study explores possible reasons for why consumers persist in their beliefs despite being exposed to substantial disconfirming evidence. The theory of cognitive dissonance (Festinger 1957) provides an important foundation for the pervasiveness of the confirmation bias and belief perseverance. Four main research paradigms of cognitive dissonance theory are discussed: free choice, induced or forced compliance, belief disconfirmation, and hypocrisy. Confirmation bias and belief perseverance are positioned in the belief disconfirmation paradigm.

Confirmation bias refers to the general tendency to readily accept evidence that supports one's beliefs and to reject or avoid evidence that goes against such beliefs. Belief perseverance, …

Perceived Value Of Fast-Food Restaurant Franchises In The Usa, Yisak Jang

FIU Electronic Theses and Dissertations

The main research objective of this study was to find out whether perceived value significantly affects consumers’ purchase intention. Additionally, this study examined if there are any significant differences in perceived value for different fast-food restaurant brands and attempted to identify which fast-food restaurant is perceived to be the industry leader.

A total number of six fast-food restaurants (McDonalds, Subway, Starbucks, Wendy’s, Burger King, and Taco Bell) were selected. Findings showed that among the five perceived service value dimensions, Starbucks is the leader in terms of quality, emotional response, and reputation.

Multivariate analysis of variance (MANOVA) and multiple regression analysis …

A Value-Based Approach For Explaining The Adoption Intention Of Mobile Data Services, Mutaz M. Al-Debei

Dr. Mutaz M. Al-Debei

This study aims at explaining the factors affecting the adoption intention of mobile data services from the perspective of consumers as users. In this study we focus on the value users can potentially gain from using these services. We hypothesize that if we can examine users' utilitarian, hedonic, uniqueness, epistemic and economic value, then we can explain and predict their intention to use mobile data services. Our results show that utilitarian value is according to previous studies an important adoption factor. Additionally, economic value is also important and significant. Nevertheless, it seems that in our context, hedonic, uniqueness, and epistemic …