Business Commons^™

Exploring The Impact Of Workplace Spirituality On Millennials’ Job Satisfaction And Organizational Commitment Using The Multidimensional Existential Meaning Scale, Nathan S. Gonzalez

PhD in Organizational Leadership

The aim of this research was to assess how meaning in life influences job satisfaction and organizational commitment among Millennials across diverse professions. Data were collected to examine these relationships comprehensively, employing the Multidimensional Existential Meaning Scale, Minnesota Satisfaction Questionnaire, and Organizational Commitment Questionnaire. Despite extensive research in workplace spirituality, research on Millennials and meaning in life remains scarce. Methodologically, this research adopted a quantitative cross-sectional design involving 131 participants from 24 industries in the United States. Reliability analyses demonstrated the trustworthiness of the employed scales, with strong correlations observed between job satisfaction and organizational commitment with the dimensions of …

Millennial Turnover: An Implication For Human Resource Management, Folake Titilola Olumide

Doctoral Dissertations and Projects

The qualitative single case study examined the turnover behavior of millennial employees in the financial sector of Midwest America and the implications for human resource management. The research employed the use of semi-structured interview questions that were utilized to gather pertinent information from 21 participants who met the research criteria. The research also used archival data and current peer-reviewed journals to buttress the information gleaned from the interviews. The findings from the study demonstrated that millennial employees in similar sectors may differ in their desires to remain or leave an organization. The study also agreed with previous research that rated …

Engaging An Unengaged Demographic: A Phenomenological Study Of Christian Millennials’ Engagement With Religious And Nonreligious Memberships, Stephanie F. Prince

Doctoral Dissertations and Projects

Church membership is declining worldwide. Studies show that Millennials are less likely to belong to a church than previous generations. Even among churched Millennials, only 48% of church-attending Millennials are church members. Simultaneously, organizations such as health, fitness, and social clubs are seeing an increase in Millennial membership growth. Brand loyalty is high among Millennials, but church loyalty is low even among practicing Christian Millennials who attend church at least once per month. The purpose of this qualitative phenomenological study was to explore how practicing Christian Millennials understand the nature of engagement with church and nonreligious memberships and the factors …

Airbnb Purchase Intentions: How Familiarity And Social Media Impacts Millennials, Jaewook Kim, Wenfang Eris Liu

Journal of Global Hospitality and Tourism

Airbnb is one of the most distinguished sharing economy platforms providing guests accommodations. Despite a high number of individuals who use Airbnb, current behavioral intention model, Theory of Planned Behavior (TPB), cannot fully explain guests’ decision-making process to choose such accommodation. Especially, with little to no research being tested on the roles of social media influences and familiarity as information sources associated with the TPB model. The objective of this study is to examine the intentions of millennials to use Airbnb and to investigate TPB model with social media influences and familiarity as mediators on purchasing intentions. Through convenience sampling, …

Affective Commitment, Mentoring, And Anticipated Turnover Among Millennials, Keiasha Hypolite

Dissertations

ABSTRACT

Millennials comprise the largest group of individuals in the workforce, yet organizations struggle to keep millennials engaged in the workplace. Millennials move from job to job, with an average stay at one employer between 12 and 18 months (Hechl, 2017). Researchers have reported that millennials cause the majority of turnover in the workplace. Globally, human resources practitioners experience difficulties retaining millennials (Sahraee et al., 2021). Previous studies have researched millennials, affective commitment, mentoring, and turnover. However, no known research has used all four factors to solve a global problem. In their discussion of the highly competitive labor market, Ramírez …

Building A Representative Workforce: How We Can Help Our Gateway Cities Recruit And Retrain Employees Reflective Of Their Communities, Jessica Lynn Feldman, Andrew J. Russo

School of Professional Studies

No abstract provided.

Impact Of Experiential Marketing On Brand Loyalty: Moderating Role Of Gender, Bhavna Prajapati, Arijit Goswami

Management Dynamics

The basic objective of the paper is to develop a conceptual model on experiential marketing in order to find its impact on brand loyalty and moderating role of consumer gender. It is the fact that in the current scenario the segmentation of the personal care is based on gender. Experiential marketing is adopted by the marketers to let the consumers have the feel of using and having brand experience. At times this marketing is also referred as “live marketing” or “event marketing experience,” the motive behind it is to create an experience which has a memorable impact and helps in …

Shaping Millennials’ Attitudes Towards Luxury Brands In International Cities: The Case Of Abu Dhabi, Zeina Mazloum

BAU Journal - Society, Culture and Human Behavior

This study aims to investigate the impact of two intrinsic motives (perceived self-identity and perceived self- status) and two other extrinsic motives (celebrities and social media presence) on millennials' attitudes towards luxury brands; ultimately reflecting on their buying intention. Illustrated through a conceptual framework model, results reveal that intrinsic motives strongly influence millennials' attitudes while extrinsic motives slightly influence their attitudes towards luxury brands; both resulting in molding millennials' buying intention correspondingly.

Lived Experiences Of Millennial Employees Engaged In Mentorship In Their Workplaces For Turnover Reduction, Shaundra Webb, Ph.D.

Walden Dissertations and Doctoral Studies

While the Millennial generation is steadily taking over jobs that were previously assigned to Baby Boomers, it is unclear how the current job market and modern work environment are adjusting to accommodate this new and unique generation. The purpose of this study was to explore the lived experiences of Millennial employees engaged in mentorship in their workplaces for turnover reduction. The research question was: What are the lived experiences of Millennial employees engaged in mentorship in their workplace’s turnover reduction. Employing a qualitative descriptive phenomenological approach and purposive sampling technique, the researcher recruited 16 participants to complete semi structured interviews …

Effects Of Pay Transparency On Application Intentions Through Fairness Perceptions And Organizational Attractiveness: Diversifying The Workforce By Effectively Recruiting Younger Women, Phi Phan-Armaneous

Industrial-Organizational Psychology Dissertations

In the wake of the Great Resignation, employers are desperate to recruit and attract employees (Fanning, 2021). Women employees tend to enhance organizational performance, and as younger employees make up a substantial portion of the workforce, organizations should position themselves to attract younger women employees (McKinsey & LeanIn, 2021; 2022). I suggest pay transparency (PT) as one strategy to attract and trigger application intentions through increased fairness. In the study, I conducted an experimental study on 301 women of ages 18 to 45 where one company promoted PT, and another did not promote PT to better understand applicant attitudes. Serial …

Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms

The African Journal of Information Systems

Millennials’ advanced knowledge and exposure to product experiences, and irrelevant placement of online advertising has led to an increase of online advertising avoidance. However, effective online advertising design may assist in establishing more positive sentiments towards digital forms of marketing communication. The study used the visual rhetoric theory as the theoretical basis to examine millennial consumer attitudes. The main research aims were to propose an online advertising design quality model, and to ascertain the influence of online advertising design quality on millennial consumer attitudes. The study employed a quantitative research design via an empirical online survey. Online advertising design quality …

Millennial Retention Through Wellness In The Automotive Manufacturing Industry, Caroline Patterson

Senior Theses

Wellness programs are known to be effective and beneficial to both companies and their employees, especially among millennials. Even more importance is now assigned to implementing new strategies for attracting and retaining millennials in the wake of the Great Resignation. This is imperative particularly for automotive manufacturing companies. Attracting and retaining millennials effectively can be done by considering and implementing holistic wellness programs that address all four of the following factors: physical health, mental and emotional health, community and family health, and financial health. Within these four pillars, a company should integrate incentives; accessibility and flexibility; diversity equity and inclusion; …

Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences, Timothy L. Schauer

Atlantic Marketing Journal

Grocery shopping has changed in significant ways over the last 150 years – all to allow customers to choose their own items (Strasser, 1989). Within the last decade, large U.S. supermarkets, like Kroger, Walmart, and Safeway have rolled out online stores (Perez, 2015). However, in 2017, when the Internet-based giant, Amazon, acquired Whole Foods and developed the Amazon Go concept store, the march toward online-only sales came into question. The purpose of this research is to attempt to understand the preferences associated with Millennials regarding online versus in-store grocery shopping preferences. This paper provides the following contributions. First, it extends …

Millennials In The Workplace: Recalling Critical Incidents Of Negative Feedback, Jocelyn C. Key

Student Theses and Dissertations

The Millennial generation has become one of the largest groups in the workplace and reports needing constant feedback from their supervisors. However, previous research has suggested that while Millennials desire feedback, they only want it to be positive. This research study examined the critical incidents of negative feedback that Millennials employees and supervisors recall receiving and giving. The study consisted of a qualitative survey with multiple-choice and open-ended questions. The sample comprised of 61 respondents who identified as a Millennial – born between 1981-2000 and between the ages of 22-41 – and full-time employees, the equivalent of 35 or more …

Demystifying The Millennials' Perception Of Retail Store Attributes, Smita Singh

Management Dynamics

The Indian economy with its liberalisation in 1991, introduced the domestic customers to new ways of shopping and raised expectations by pampering the hitherto cloistered Indian. The generation which grew up in this customer-centric atmosphere were the Millennial (currently 13 to 30 year olds) who not only savoured the attention lavished on them, but became more demanding and discerning than the earlier generations. Identified as self-reliant with a strong sense of independence and autonomy. Millennial enjoy the experience of shopping. However, all Millennial are not the same. Studies have revealed finer lifestyle differences within the generational cohort of Millennial. These …

Millennial Employees In Contact Centers: Leadership Style Preferences Contribution To Job Satisfaction, Dana C. Martin Jr.

Electronic Theses and Dissertations

Millennials account for the largest generational cohort in the workforce. Their propensity for turnover is costly to organizations, not just monetary impact, but skill development and sustainability as well. This study attempted to understand if leadership and the preferred leadership style of Millennial employees contribute to job satisfaction. This mixed-methods sequential explanatory study examined how leadership and the preferred leadership style of Millennial employees, from the perspectives of Millennial employees and those who manage them, contribute to job satisfaction. The Job Satisfaction Survey (JSS) was used as the survey tool for the qualitative study (see Appendix A). A questionnaire was …

Short-Term Rental Versus Small Hotel Industry Amid Covid-19 Pandemic: What Drives Millennials’ Accommodation Choices?, Tammy Wee, Melissa L. S. Liow

Journal of Global Hospitality and Tourism

This paper aims to establish the motivation factors behind the accommodation choices made by millennials for stays at short-term rental properties and small hotels amidst the COVID-19 pandemic, a topic that remains under-represented in the hospitality and tourism literature. Using data from a survey of 145 millennials who stayed at an Airbnb property and a small hotel in the past year, a non-parametric test was utilized to compare six motivation factors that affect millennials’ accommodation choices, guided by the push-pull motivational framework. The Wilcoxon signed-rank test results showed that the millennials significantly considered price and reviews as their common pull …

How The Subprime Mortgage Crisis Sparked New Legislation And Changed The Way Millennials Purchase Real Estate, Troy T. Kramer

The Journal of Business, Entrepreneurship & the Law

This article will explore the Generation Y's approach to the real estate market and analyze how the Subprime Mortgage Crisis stunted Millennials’ economic development. It also analyzes what ways legislation has changed and government has influenced the economy since 2008 to prevent another free fall of the global economy and to protect consumers from predatory lending practices and under-regulation of the financial sector. Further, this article will analyze how Millennials differ from previous generations in their method of purchasing homes and investing in real estate—with a specific eye towards advances in technology. This article also gives advice to first-time homebuyers …

Marketing Approaches Between Millennials And Gen-Zs In The Fashion And Beauty Industries, Mariana Gutierrez Chora

Senior Honors Theses and Projects

This Honors College Undergraduate Senior Thesis analyzes the marketing practices with respect to Gen-Zs and Millennials’ behavior in regard to the beauty and fashion industries. In order to do so, a survey among Gen-Z and Millennial adults from diverse backgrounds was conducted to gather important data. The survey consists of twenty-three questions, some focusing on the participant demographics and cultural backgrounds and the rest focusing on behaviors they have had with various forms of paid advertising through social- media practices. Additionally, this thesis includes insights regarding some of the literature review topics and includes results that enforce some of the …

Leadership Strategies That Reduce Voluntary Turnover Among Millennials, Yesenia Andrade

Walden Dissertations and Doctoral Studies

Decreased performance from high employee turnover can result in lower organizational profitability. Business leaders of sales organizations who lack leadership strategies to reduce voluntary turnover experience high turnover rates among millennials and observe significantly lower organizational productivity and profitability. Grounded in transformational leadership theory, the purpose of this qualitative multiple case study was to explore what strategies some business leaders in sales organizations used to reduce voluntary turnover among millennial employees. The participants comprised five leaders in sales organizations from Southern California who experienced a reduction in voluntary turnover among their millennial employees. Data were collected from semistructured interviews and …

Millennial Motivation For Nonprofit Arts And Culture Organizations, Rebekah Wagenbach

Walden Dissertations and Doctoral Studies

Many arts-related nonprofit organizations rely on a volunteer labor force and often face difficulties fulfilling their missions without successful recruitment and retention efforts. Millennials make up almost a third of the volunteer force. This research focused specifically on members of the Millennial generation and their relationship with arts and culture-related nonprofit organizations in their communities for the purpose of helping these types of organizations recruit, retain, and manage volunteers from this age group. The theoretical foundation for this research consisted of public service motivation theory and generational cohort theory. The research question examined the primary motivations for Millennial adults born …

Saving Face: Comparing The Effects Of Endorsement Marketing Strategies On Millennial Americans, Alessandra Noli, Sindy Chapa, Daniela Castillo, Tim O'Hara, Anna Dean, Tyler Trobert

Association of Marketing Theory and Practice Proceedings 2022

The rapid boom of social media in the 21^st century has positioned it as a key instrument in the realm of marketing. Social media has also given rise to a new kind of endorser: the influencer. The present study tested the effects of expert influencers vs traditional celebrities on brand attitude and purchase intentions of makeup products, within a cohort of millennials. Results showed respondents tended to favor the expert influencer in terms of perceived expertise, brand attitude and purchase intention. This has important implications for marketers when it comes to deciding upon an endorser for their brand, with …

Millennials' Strategic Decision Making Through The Lens Of Corporate Social Responsibility And Financial Management, Mark Reavis, Kuldeep Singh, Jack Tucci

Faculty Publications -School of Business

Corporate Social Responsibility (CSR) is the touchstone for millennials when looking at the means for making their world a better place. Higher education’s focus on CSR has allowed millennials to focus their decision-making using a CSR/stakeholder approach to financial management decisions. Millennials’ support for a CSR/stakeholder approach has grown as they have been completing college. The CSR/stakeholder approach has increased partly due to social awareness created by curricula that highlights areas of social and environmental inequality. This CSR/stakeholder approach has recently emerged as a bona fide strategic management option globally. This paper extends CSR research by evaluating millennial financial decisions …

Building Customer Loyalty With Millennials In The Gaming Entertainment Industry, Daysha Catchings

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper discusses how to build customer loyalty between Millennials and casinos. Although research has indicated that casinos are losing the interest of the Millennial consumer, it is recommended that casinos do not give up on this demographic. The Millennial generation is massive, accounting for a fourth of the U.S. population. Entering the workforce at rapid speed, this generation has a large amount of spending power and is willing to pay more for a product that is deemed valuable. This paper intends to lay the groundwork for an exploratory research study on customer loyalty and Millennials in the gambling and …

Gift Giving Behavior Among Millennials, The Use Of Photo Elicitation Interview To Discover Consumer Insight, Hera Rachmahani, Sony Kusumasondjaja

ASEAN Marketing Journal

Manuscript type: Research paper Research Aims: This paper aims to explore gift-giving activities among millennials at the perspective of gift-giver using the photo elicitation interview. The typology of the relationship between gift givers and recieversand the effects of this relationship to the types of products given in gift-giving activities are also evaluated. Design/methodology/approach: This paper is using phenomenological approach and photo elicitation interview with purposive convenience sampling method to obtain gift-givers decision making process in searching gift products. Research Findings: The process of searching, preparing, and delivering of gifts is influenced by several factors, namely the closeness of the relationship, …

Antecedents Of Millennials’ Service Usage Intention: Online Grocery Service In Indonesia, Alma Roosnelia Putri

ASEAN Marketing Journal

Manuscript type: Research Article Research Aims: The research aims to fill in the gap in the existing literature on the usage intention of online grocery shopping in Indonesia. Further, the study intends to examine the influence of perceived usefulness and perceived ease of use to intention to use. Design/methodology/approach: The study was performed on 217 millennial respondents in the are of Jakarta and Greater Jakarta. Further, data results were analyzed using Structural Modelling Equation (SEM), specifically Partial Least Squared method with Smart PLS 3.2.8 software. Research Findings: Further, the research found that enjoyment is the predictor to perceived ease of …

Exploring The Motivations Of Millennials Opting For Temple Stays In India, Aruditya Jasrotia, Pooja Choudhary, Parvinder Kour, Vibha Yadav

International Journal of Religious Tourism and Pilgrimage

Millennials are the most promising consumer segment of the tourism industry and the fast pace of development and emergence of newer trends has led to a drastic change in consumer behaviour. Temple Stays are emerging as a significant source of tourism for sites that are transforming traditional religious practices into a complete hybrid of leisure and recreation. Considering this, the current research is framed to analyse the factors that motivate Millennials to undertake spiritual tourism activities, with special focus on Temple Stay programs at various Buddhist sites / monasteries in India and the revisit intentions of Millennials. The research is …

Housing Confidence In The Mountain West, Emmanuel A. Berrelleza, Caitlin J. Saladino, William E. Brown Jr.

Housing & Real Estate

This fact sheet explores housing metrics in the Las Vegas, Denver, and Phoenix metropolitan areas, as originally reported in the Pulsenomics report, “Renter Confidence Dashboard." Market conditions, expectations, and homeownership aspirations are some of the key factors in assessing the livelihood of housing and real estate in metropolitan areas. These factors are presented with a comparison between all generations and millennials.

Gen Z And Millennials In The Workplace: How Are Leaders Adapting To Their Short Attention Span And How Will They Keep Them From Leaving A Qualitative Study, Maribel Rachel Diz

FIU Electronic Theses and Dissertations

There is a new type of employee entering the workforce that is a true digital native with allegedly the shortest attention span known as Generation Z. Coupled with millennials, they will dominate the workforce. The problem investigated is the effects of short attention spans in the workplace and how this is being magnified by the incoming Generation Z cohort and existing millennials. Companies will need to adapt to short attention spans, along with what will engage and retain these two cohorts. The purpose of this qualitative study is to explore both generations as there are no current studies with this …

Generational Differences & The Millennial Impact On Business, Micah Wittschen

Marketing Undergraduate Honors Theses

Business is the backbone of the United States of America. Often called The American Dream, citizens grow up with the idea that the possibilities are endless living in the land of opportunity. This dream also comes with the desire for a family, thus a good job is needed for financial support. It is often believed and proven that those that work hard can yield financial returns and benefit socially.

Generational differences trickle down to every aspect of life including the different trends and impacts each cohort has on business. Each generation has a different view of work and behaves differently …