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Full-Text Articles in Business
Marketing Plan For The Foundation Scholarship Program, Marissa Chupp
Marketing Plan For The Foundation Scholarship Program, Marissa Chupp
Honors Theses
The Foundation Scholarship is a full-tuition scholarship for incoming freshman who meet the scholarship’s criteria at Western Michigan University (WMU). Along with the scholarship funds, the Foundation Scholar program aids students by providing a solid community of peers and mentors. Since the program’s debut in 2015, there has been no marketing plan set in place. This thesis is devoted to the creation of a marketing plan that can be used as a guideline to promote the Foundation Scholarship. The goal of this marketing plan is to persuade donors to give to the program and incoming WMU students to apply for …
Plan De Marketing Internacional Para La Exportación De Arándanos De La Empresa Proplantas S.A, Daniela Alejandra Mesa Quiroga, Yeimy Lorena Cortés Murcia
Plan De Marketing Internacional Para La Exportación De Arándanos De La Empresa Proplantas S.A, Daniela Alejandra Mesa Quiroga, Yeimy Lorena Cortés Murcia
Finanzas y Comercio Internacional
En Colombia, la producción de arándanos ha sido relativamente nueva, desde el año 2008 la empresa Colberries de Colombia la introdujo al mercado nacional. Actualmente, aunque la demanda de arándanos en Colombia existe, el mercado nacional es pequeño debido a la preferencia del consumidor hacia otro tipo de frutas más tradicionales. En este proyecto se estudiará el caso de la empresa Proplantas S.A. que se dedica principalmente a la importación de plantas vivas de arándano y posteriormente a la producción y comercialización de arándanos frescos, la compañía quiere buscar nuevas oportunidades en el exterior. Por ende, el objetivo de este …
Marketing Plan For Columbus State University, Kaylyn Cockrell
Marketing Plan For Columbus State University, Kaylyn Cockrell
Theses and Dissertations
Marketing is an important tool for capturing customers and sales in business, and it’s equally as important to an institution like Columbus State University (CSU) aiming to capture student customers. The development of a marketing plan through extensive research and planning will contribute to the success of all involved marketing efforts. This marketing plan will include all the standard essential elements: business mission statement, situation (SWOT) analysis, objectives, marketing strategy, implementation, and evaluation control. For the mission statement, the current statement from the 2018-2023 Strategic Plan will be used. The situation analysis will include looking at the current strengths, weakness, …
A Social Marketing Plan For The Children's Safety Center, Morganne Kaylyn Rhodes
A Social Marketing Plan For The Children's Safety Center, Morganne Kaylyn Rhodes
Graduate Theses and Dissertations
The Children’s Safety Center (CSC) is a nonprofit organization in Springdale, Arkansas, that advocates for child abuse victims in Northwest Arkansas. This thesis project includes a social marketing plan that aims to increase the overall awareness of the CSC and its new prevention programs used to decrease the number of child abuse victims in Northwest Arkansas. The social marketing plan also aims to create behavioral changes that increase participation in prevention programs and social media engagement, in addition to volunteers and donors. The plan was developed based on research on effective nonprofit social marketing plans, research on efficient communication efforts …
A Social Marketing Plan For 7hills Homeless Center, Kendra Labri Williams
A Social Marketing Plan For 7hills Homeless Center, Kendra Labri Williams
Graduate Theses and Dissertations
7hills Homeless Center is located in Fayetteville, Arkansas and is committed to ending homelessness in Northwest Arkansas by developing and implementing innovative services to equip the near-homeless and homeless in leading healthy and productive lives through strategic community partnerships with citizens, business, and government agencies. This thesis offers 7hills Homeless Center a comprehensive social marketing plan. The goal is to increase awareness of homelessness in Northwest Arkansas and to increase donor and volunteer involvement with 7hills. In order to accomplish these goals, a social marketing plan was developed by researching target volunteer and donor audiences, homelessness, and successful campaigns from …
Segmentation Marketing: A Case Study On Performance Solutions Group, Llc., Jordan Brian
Segmentation Marketing: A Case Study On Performance Solutions Group, Llc., Jordan Brian
Undergraduate Honors Theses
The purpose of this research is to show how Performance Solutions Group, LLC can effectively use segmentation marketing both in their current market and in expansion. The goal is to find a solution and suggest changes that should be made to the marketing team at Performance Solutions Group. This research was completed by looking at how segmentation marketing is used in broad industries currently and investigating how Performance Solutions Group can use it in their company. This case study shows that segmentation marketing is an effective way for Performance Solutions Group to market its services.
Acculturation's Effects On Latino Marketing In The United States, Jessica Chase Renfro
Acculturation's Effects On Latino Marketing In The United States, Jessica Chase Renfro
Chancellor’s Honors Program Projects
No abstract provided.