Business Commons^™

Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering, Michael Rodriguez, Kevin Trainor, Michael Rodriguez

Atlantic Marketing Association Proceedings

No abstract provided.

Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.

Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach, Musa Pinar, Matthew T. Luth, Coleen Wilder

Atlantic Marketing Association Proceedings

No abstract provided.

Marketing The Future Of Radiology: How Ai Integration Enhances Diagnostic Precision And Streamlines Clinical Workflows, Monisha Gupta, Jordan -. Watts Ms, Alberto Coustasse Hencke Dr.

Atlantic Marketing Association Proceedings

No abstract provided.

Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy Schauer

Atlantic Marketing Association Proceedings

No abstract provided.

Geofencing In Tourism & Recreation: A Revolution In How Marketing-Centric Data Is Collected & Employed?, Aubrey B. Whiddon

Atlantic Marketing Association Student Proceedings

This study aims to delve into, analyze, and ultimately divulge what geofencing technology is and decipher whether it is an effective tool to employ in making marketing decisions. Geofencing, a location-based service that triggers actions based on visitors’ real-time location, has revolutionized tourism marketing, enhanced visitor experiences, and facilitated crowd management. Additionally, this research analyzes a study that was conducted with the purpose of proving the validity and accuracy of geofencing. This study compares primary data to data collected through Placer.AI, a geofencing platform, and how the findings from both collection methods are highly correlated.

Geofencing In Action, Courtney E. Craven

Atlantic Marketing Association Proceedings

No abstract provided.

The Past, Present, And Future Of Managing Seafood Supply Chain For Life Below Water (Un Sdg 14), Jiyoon An

Atlantic Marketing Association Proceedings

No abstract provided.

The Power Of A Label: Examining Name Brand Purchase Behavior, Kaley Garcia

Posters - 2026

• Consumers are constantly comparing name brands and generic products.

• Brand names are often associated with quality, trust, and status.

• However, not all products are viewed the same when it comes to brand importance.

• Some people care more about price and function, especially for everyday items.

• This study looks at whether brand name actually influences buying decisions.

• It also explores if brand matters more for certain types of products.

Defining Cultural Credibility: Perceptions Of Authenticity, Representation, And Appropriation In Brand Campaigns, Santiago Reyes, Alessandra Noli, Ashley Johns, Hannah Trandle, Leticia Falcao

AMTP Proceedings 2026

As brands navigate increasingly diverse consumer markets, cultural authenticity has become essential for building trust and relevance. Yet marketing scholarship lacks a clear framework for understanding cultural credibility as distinct from traditional notions of source or brand credibility. This study addresses that gap by examining how consumers conceptualize and evaluate cultural credibility in brand campaigns and collaborations. Drawing on theories of authenticity, cultural identity, and persuasion, the research positions cultural credibility as a socially constructed judgment shaped by perceived authenticity, shared values, and relational alignment. Using semi‑structured interviews and focus groups with multicultural consumers, the study employs thematic analysis to …

Green Marketing And Culture: Understanding Hispanic Consumers’ Sustainable Purchase Intentions, Santiago Reyes, Sindy Chapa

AMTP Proceedings 2026

As sustainability becomes a central force in shaping consumer expectations, businesses increasingly rely on green marketing strategies to communicate environmental responsibility and influence purchasing behavior (Polonsky, 1994; Kuria, 2024). This study examines how environmental concern, attitudes toward cause-related marketing (CRM), and cultural values influence purchase intentions, and compares Hispanic and non-Hispanic consumers.

Ai-Assisted Thematic Analysis On Consumer Acceptance Of Upcycled Food In Asia, Oon Ling Lee

Dissertations and Theses Collection (Open Access)

Food waste overuses natural resources and is responsible for a considerable share of greenhouse gas (GHG) emissions. Coupled with the growing global food insecurity, food wastage appears even more irresponsible and showcases the inefficiencies of the current food system. These escalating global environmental concerns and strained planetary resources have necessitated sustainable food innovation (James & Sheena, 2025; Upadhyay, 2025), particularly the production of upcycled food (UF), a novel food product category transformed from production byproducts such as Okara, barley grain, and beer spent grain (Zhang et al., 2023). This upcycling process supports waste reduction, achieves a circular bioeconomy (Ribeiro et …

Mktg 200: Marketing (Syllabus), Shawn Harnish Ph.D.

School of Business

This syllabus was developed by SUNY Geneseo Professor Shawn Harnish during the spring 2026 semester.

Course Objectives

After completion of the course students will be able to:

1. Comprehend the environment within which the marketing firm operates

2. Analyze the role of marketing information system and marketing research (CG1)

3. Understand what influences the buying behavior of consumers and organizations

4. Apply market segmentation, targeting and positioning techniques

5. Analyze elements of the marketing mix; product and service, pricing, distribution and promotion

6. Comprehend the effects of globalization on a firm’s marketing decisions and understand the basic principles of international …

Social Media Marketing Group Project, Shawn Harnish Ph.D.

School of Business

This group project assignment was developed by SUNY Geneseo Professor Shawn Harnish during the fall 2026 semester.

Learning Objectives:

By completing this assignment, students will be able to:

1. Examine their strengths and areas for growth and apply them to defined project roles (e.g., strategist, designer, analyst) to support career development.
2. Seek and apply professional development knowledge (e.g., LinkedIn Learning / Hootsuite certification) to inform campaign strategy and execution.
3. Demonstrate initiative in developing career-relevant skills, including digital marketing, analytics, and strategic communication.
4. Connect academic work to career pathways by producing a portfolio-ready campaign aligned with real-world marketing practices.

Market Signals From Online Behavior, Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

Purdue University Press Books

Market Signals From Online Behavior asks, What do social media trends, Google searches, and online chatter reveal about consumer behavior? It also poses the question, How can we interpret these signals without losing sight of the people behind the posts? This book examines the digital traces left by consumers and explores how these signals intersect with food, agriculture, retail, and beyond.

Drawing from real-time data and social-listening analysis, Market Signals connects the dots between what is trending online and what it means for markets in the real world. Whether it is the rise of plant-based eating, changing holiday shopping norms, …

How Much Could You Save Using Mda Services Endorsed Vendors?, Reva Darling

The Journal of the Michigan Dental Association

This column details the financial advantages of utilizing MDA-endorsed vendors to improve practice profitability. It explains the vetting process performed by volunteers to ensure vendors offer meaningful discounts and vetted solutions. The source highlights specific services, such as PPO fee negotiation, dental marketing, and insurance verifications, which can save a practice over $58,000 annually. By leveraging collective bargaining, members gain access to revenue-boosting solutions without exhaustive trial-and-error searching.

Inventing New Pilgrimage And Religious Tourism In Lombok, Indonesia, Ujang Mahadi, Moch. Khafidz Fuad Raya, Aibdi Rahmat, Jonsi Hunadar, Rindom Harahap

International Journal of Religious Tourism and Pilgrimage

In the contemporary Muslim world, especially in Indonesia, the boom in religious tourism is increasingly widespread after the discovery of the grave sites of saints (wali) or people who are considered holy. More than that, pilgrimage is increasingly popular when these sites display natural views and multifaceted aspects, thereby adding to the intimacy of Islamic meditation and veneration rituals. This article focuses on five holy tombs in Lombok (West Nusa Tenggara), considered tombs of Muslim saints. Using ethnography with observational techniques and unstructured interviews, we explore the construction of veneration and the marketing efforts of pilgrimages to the …

Causal Effect Estimates Of Online E-Cigarette Marketing Exposure On Future E-Cigarette Harm Perception And Use, Paul T. Harrell, Nicholas T. Williams, Kara E. Rudolph, Rachel Ayala Guzman, Ateeqa Ijaz, Nicole Rychagov, Aaron Null, Silvia S. Martins

Department of Pediatrics Faculty Publications

Background

Globally, over 10 million youth use e-cigarettes; United States use, in particular, dramatically rose in the late 2010's, exceeding year-over-year increases from any other substance in over four decades. This rise has been partially attributed to youth online e-cigarette marketing exposure, but has not been appropriately studied.

Methods

We examined youth data from the Population Assessment of Tobacco and Health (PATH) spanning the dramatic increase period (Waves 4, 4.5, and 5; 2016-2019). We estimated average risk differences (RD) for Wave 5 e-cigarette harmfulness perception and use comparing all youth versus no youth reporting past-month online e-cigarette marketing exposure in …

Nsu Business Graduate Student Catalog 2025-2026 Winter 2026 Edition, Nova Southeastern University

Huizenga Postgraduate Course Catalogs

No abstract provided.

The Impact Of Francisco Franco’S Dictatorship On The Art Market For Spanish Artists: How Did Francisco Franco’S Dictatorship And State Policy Shape The Domestic And Foreign Art Market For Spanish Artists?, Georges Ruiz-Picasso

MA in Art Business Dissertations

This dissertation aims to look at the impact of Francisco Franco’s dictatorship (1939-1975) on the art market for Spanish artists. By segmenting the research in two parts, one on the internal market and the other on the external market, the dissertation wants to determine how and the extent to which Francisco Franco’s dictatorship and state policies shape the domestic and foreign art market for Spanish artists? The study argues that, within the domestic market, the gradual political shift of the regime has permitted a slow progress towards internationalization. Whilst the domestic market experienced a limited productivity, some international Spanish artists …

Censorship In The Indian Art Market: Legal, Institutional, And Commercial Implications, Kritika Salhotra

MA in Art Business Dissertations

This dissertation examines censorship of art in an Indian context, focusing on artistic production, exhibition practices, and the commercial viability of dissenting art. Drawing on case studies from institutional controversies, legal judgments, and interviews with practitioners, the study analyses how censorship operates not only through law but also through institutional gatekeeping and market mechanisms. The research finds that while Indian courts, particularly at the higher levels, have shown slow progress towards becoming liberal, the persistence of vague obscenity provisions and inconsistent jurisprudence sustains a climate of legal ambiguity. Extralegal pressures often shape curatorial decisions, leading art organisations to retreat or …

From Visibility To Value: How Can Digital Art Achieve Long-Term Legitimacy In The Contemporary Artworld?, Ziyuan Wang

MA in Art Business Dissertations

This dissertation explores the evolving legitimacy of digital art within the contemporary artworld, addressing the central question: How can digital art achieve long-term legitimacy in a cultural landscape increasingly shaped by decentralised networks and technological innovation? Through a qualitative methodology involving interviews with digital artist, curator, collectors, and platform leader, this study aims to discover how value, legitimacy, and aesthetic quality are constructed in digital art markets.

Within the art ecosystem, digital art often emerges from community based, peer-to-peer validation, which generates visibility and drives market activity such as high-profile sales. Yet, participants continue to place value on institutional endorsement …

Milan As A Future Art Capital: Opportunities And Limitations Within The European Art Landscape, Camilla Zoe Nicelli

MA in Art Business Dissertations

Italy is renowned world-wide for its cultural heritage but contemporarily being resistant to innovation, however Milan can be viewed as an exception. it’s a city which combines art, fashion, finance and design, and it has been recognised as a future art capital. Nevertheless, there is a significant absence of scholarly research analysing the Milanese art market in a systematic manner. The aim of this dissertation is to answer the following research question: “What factors will allow Milan to establish itself within the European art landscape, and what are the challenges that might limit its rise as an art capital?”. This …

Decisions That Shape Supply Chains, Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

Purdue University Press Books

What drives consumer decisions, and how do those decisions ripple through our food and agricultural systems? In Decisions That Shape Supply Chains, readers are invited to look beyond conventional models of behavior and explore the complex, sometimes counterintuitive factors influencing real-world consumer choices. Drawing on behavioral science and applied research, this volume examines how decisions made in grocery aisles, drive-through lines, and online shopping carts ultimately inform what gets planted, processed, packaged, and promoted across the food-supply chain. From attitudes toward GMO foods to parenting as a form of consumerism and emotional decision-making under stress to the environmental tradeoffs consumers …

Greekmate: Communicating Startup Value Through Design And Marketing, Cameron Do-Khanh

Graphic Communication

This project examines how design and marketing can improve communication for early-stage software by applying these principles to GreekMate, a candidate management tool built for student organizations. The software functioned well but lacked a strong brand identity and clear value communication. Using Diffusion of Innovation Theory and research on UX strategy, the project focused on redesigning the brand system and marketing website to make the product easier to understand and more appealing to its audience. The redesign included a new visual direction, updated hierarchy, clearer feature explanations, and a more energetic style that aligned with student expectations. Informal user feedback …

A Capstone Review: Strategic Solutions For A Small Macrame Business, Jenna Sarieddine

University Honors Theses

This essay presents an overview of the Business Capstone project, focusing on a macramé business currently facing a $10,000 debt due to limited marketing and financial management skills. The purpose of the project is to support the business in developing an effective elevator pitch, improving its social media presence, strengthening its financial statements, and enhancing both personal and business financial practices. The essay explores the company's strengths, weaknesses, opportunities, and threats, as well as the team's collaborative approach to addressing these challenges. It outlines the goals established for the company, the strategies selected based on our academic backgrounds and business …

Search Engine Marketing (Seo) – Discussion Board Assignment, Feygens Saint-Joy Jr

Open Educational Resources

Discussion board on SEO best practices and discovery.

Privacy And Peer-To-Peer Payment Apps, Stephen L. Baglione, Louis A. Tucci

Journal of Global Business Insights

Apps for our smartphones are ubiquitous. Free apps usually require exchanging personal information. Mobile payments in the U.S. are expected to almost double by 2027. Peer-to-peer (P2P) payment apps are a subcategory of said apps. Venmo is a P2P payment app that gathers user data from their smartphone and publicizes user transactions. A between-subject survey shows respondents are concerned about privacy with P2P payment apps, even when only describing what the app does. Clusters are identified when examining involvement with P2P payment apps. The covariate online privacy was statistically significant; however, age, gender, and social media use were not statistically …

Bibliometric Analysis Of Tour Guide Performance: Trends, Influential Publications, And Emerging Research Themes, Aybuke Ozsoy, Nese Yilmaz

Journal of Global Business Insights

The quality of tours is significantly influenced by tour guides’ communication skills, regional knowledge, and storytelling abilities. Guide effectiveness depends on factors such as training, skill development, and professionalism in guest care. Given their pivotal role in shaping tour quality and experiences, the literature consistently highlights these effects. The present study aims to make a comprehensive contribution to the existing knowledge in the field by analyzing the academic literature on the performance of tour guides using bibliometric methods. Analysis reveals that the most cited publications on tour guide performance are found in tourism and management journals, such as Tourism Management. …

Less Is More! The Power Of Micro-Influencers: A Systematic Literature Review, Emine Kuzoren, Irem Kiris, Ismail Erkan

Journal of Global Business Insights

This paper aims to review micro-influencer marketing literature to identify gaps and provide directions for future research. The authors critically assessed 99 articles that appeared in the Scopus database. As a common outcome of the findings and emerging models from studies in the literature, a comprehensive conceptual model is proposed to guide future research. It has been concluded that micro-influencers differ significantly from others in terms of their interaction power and perceived high credibility in social media marketing. Additionally, the findings clarify the uncertainty regarding the classification of social media influencers. The paper not only identifies influencers but also highlights …