Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Marketing

Communication

PDF

Institution
Publication Year
Publication
Publication Type

Articles 121 - 132 of 132

Full-Text Articles in Business

Health Care Marketing And The Internet, C. David Shepherd, Daniel Fell Oct 1997

Health Care Marketing And The Internet, C. David Shepherd, Daniel Fell

Faculty and Research Publications

This article presents research on the growing number of health care providers using the Internet as a health care marketing tool in the U.S. The author notes that the Internet is changing the way consumers seek healthcare related information as well as the way it can be provided to them. The results of the study suggest that consumers will increasingly rely on sources like the Internet for information, that health information will be a commodity on the Internet, that the Internet will help build relationships between providers and consumers and that marketers will be expected to develop and manage Internet-related …


Novos Serviços De Informação E Comunicação: Um Quadro De Referência Estratégico, Nikhilesh Dholakia, Norbert Mundorf, Ruby Roy Dholakia Sep 1997

Novos Serviços De Informação E Comunicação: Um Quadro De Referência Estratégico, Nikhilesh Dholakia, Norbert Mundorf, Ruby Roy Dholakia

College of Business Faculty Publications

From the late 1960s onwards, the range of information and communication services available to residential consumers and business users in the technologically advanced nations has been growing. The future of information services will depend on the strategic and structural interactions of firms specializing in content, conduits and components.


Planning + Execution + Follow-Up = Great Trade Show Performance, Douglas J. Swanson Ed.D Apr Feb 1997

Planning + Execution + Follow-Up = Great Trade Show Performance, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.


Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr Nov 1996

Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.


What You Need To Know About Upcs: Applying Bar Code Technology To Boost Marketing & Cut Costs, Douglas J. Swanson Ed.D Apr Oct 1996

What You Need To Know About Upcs: Applying Bar Code Technology To Boost Marketing & Cut Costs, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.


How To Improve Your Professional Credibility, Douglas J. Swanson Ed.D Apr Jul 1995

How To Improve Your Professional Credibility, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.


Farm And Station Stay : An Alternative Industry, Not A Hobby!, Garry Palmer Mar 1995

Farm And Station Stay : An Alternative Industry, Not A Hobby!, Garry Palmer

Journal of the Department of Agriculture, Western Australia, Series 4

When product prices are low, or after bad seasons, it is tempting to look for a fix. But farm and station tourism is not that short-term fix. Before going into such ventures, landholders need to examine all other alternatives that might be available on their properties. GARRY PALMER'S advice could save a lot of heartache for prospective hosts.


Use Today's Technology To Improve Customer Contact, Douglas J. Swanson Ed.D Apr Dec 1994

Use Today's Technology To Improve Customer Contact, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.


Tricks Of The Trade For Trade Shows (Part 2), Douglas J. Swanson Ed.D Apr Jan 1994

Tricks Of The Trade For Trade Shows (Part 2), Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.


Tricks Of The Trade For Trade Shows (Part 1), Douglas J. Swanson Ed.D Apr Dec 1993

Tricks Of The Trade For Trade Shows (Part 1), Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.


Recharging Your Customer Service Skills, Douglas J. Swanson Ed.D Apr Nov 1993

Recharging Your Customer Service Skills, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.


Networking: Beyond The Buzz Word, Douglas J. Swanson Ed.D Apr Sep 1993

Networking: Beyond The Buzz Word, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.