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Entrepreneurs Test The Market: Got (Goat’S) Milk Soap?, Laurence Weinstein, Kelli Bodrato
Entrepreneurs Test The Market: Got (Goat’S) Milk Soap?, Laurence Weinstein, Kelli Bodrato
New England Journal of Entrepreneurship
Sitting around the kitchen table one late-winter morning, Lisa and Rick Agee were discussing which direction to take their small, home-based business located in rural New Milford, Connecticut, over the next three to five years. The couple was making and selling “Goatboy” brand bathroom soap using goat’s milk as the key ingredient, and they were now trying to reconcile very different points of view on how to grow the business in early March 2006.
Goatboy Soaps: From Itch To Concept To Execution, Laurence Weinstein, Lisa Agee, Rick Agee
Goatboy Soaps: From Itch To Concept To Execution, Laurence Weinstein, Lisa Agee, Rick Agee
New England Journal of Entrepreneurship
Lisa and Rick Agee of New Milford, Connecticut, are in their second full year of trying to turn their lifelong dream of being financially independent from corporate life into a reality.They are placing their bets on their product line of goat’s milk based soap products (www.Goatboy.us). Goat’s milk is said to have important skin benefits for the user over commercially made bar soap products such as Dove, Ivory, Dial, Olay, Zest and Irish Spring.