Business Commons^™

Walmart's Opioid Stewardship Initiative Rhetorically Constructed As An Act Of Corporate Social Responsibility, Rachel Kaplan

Speaker & Gavel

Walmart is the largest publicly owned retailer in the world (Fishman, 2008). Walmart operates in a contested rhetorical environment because of an aggressive pricing strategy, low-paying wages, and discrimination claims made by women. This paper argues Walmart created several Corporate Social Responsibility (CSR) programs to help improve corporate image and reputation. CSR encourages companies to consider a triple bottom line: people, the environment and profit. Consumers who practice socially responsible consumption choose to support companies they perceive give back to the community, participate in CSR initiatives to help people, and incorporate sustainable practices into the lifecycle of their products. This …

Recruitment Marketing: How Do Wellness And Work-Life Benefits Influence Employer Image Perceptions, Organizational Attraction, And Job Pursuit Intentions?, Amy Christine Pytlovany

Dissertations and Theses

A global talent shortage is motivating employers to change the way they approach recruitment. To stay competitive, business leaders are strategizing new ways to attract employees and market their organizations to prospective employees. This research examined the impact of work-life and wellness programs on employer image perceptions (instrumental, symbolic, and experiential) and recruitment outcomes (organizational attraction and job pursuit intentions). It integrated these literatures to inform evidence-based organizational decision-making.

Study materials were developed with pilot testing conducted using Amazon Mechanical Turk (MTurk). Pilot 1 (N = 40) assessed the value of 32 types of benefits across traditional (e.g., health …

A Study On Linking Korean Wave And Corporate Image On Country Image, Perceived Quality, Sang Mook Kim, Joo Nam Kim, Min Jae Park

Asia Marketing Journal

This study examines the linkage between Korean wave, corporate image and country image, perceived quality of products made in the country. To close a gap lacking empirical studies on impacts of corporate image to country image and to further understand impacts of Korean wave, this study conducts survey over Chinese consumers to test the effects of corporate image, Korean wave to the country image, and verify on its effects to perceived quality of the products made in the country. The results show that both corporate image and Korean wave influences to form positive country image of Korea, and perceived quality …

Csr Activity Of Tobacco Companies In Indonesia: Is It A Genuine Social Responsibility?, Harsman Tandilittin, Christoph Luetge

Journal of Health Ethics

The adoption of corporate social responsibility (CSR) programs in the tobacco industry has sparked a contentious debate in the international community. Tobacco industry’s CSR activities are honored by the government and Indonesian community with CSR awards due to their positive contributions. To assess the CSR activities of the tobacco companies and whether they are genuine forms of social responsibility or business motivation, we have collected the CSR activities and compared them with the negative impact of the tobacco industry in Indonesia. The CSR activities are in no way related to the negative impacts of tobacco in Indonesia. Therefore, CSR programs …

Making The Magic: How Public Relations Is Handled At The Disney Parks, Elizabeth Demeo

Senior Honors Theses

The Walt Disney Company has always been an organization that has prided itself on its corporate image. One of their biggest successes has been their 11 theme parks across the globe. Ever since its creation in 1955, Disneyland has been known as "the happiest place on earth." However, many wonder how this reputation came to be and how it is being maintained today. To find this answer, one must look to the creative minds behind Disney's public relations. By examining the Disney parks and their public relations history, tactics, crisis management and current and future campaigns, companies can find out …

An Investigation Into The Importance Of Organisational Public Relations For Live Music Festivals In Ireland, Paying Particular Attention To Organisational Identity, Image And Reputation, David Mahy

Theses

This research is concerned with Image and Reputation creation and management within the entertainment sector, specifically with regard to live music festivals and how a Public Relations campaign can successfully create a favourable image with its main target demographics and maintain a positive reputation and corporate identity.

The literature on the subjects of reputation, identity and event management revealed that relationship building and image management with primary groups of stakeholders can be very significant contributors to the success of live music festivals. Successful two way engagement with customers and perspective attendees of the festival can ensure the continued existence of …

The Effects Of The Economy, Perception Of Business Law, External Anchors, And Ethical Behavior On Corporate Social Responsibility In Developing Countries, Ihab Nasser

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Corporate social responsibility (CSR) is a concept that has attracted worldwide attention and gained a new resonance in the global economy. According to Werther and Chandler (2006), the meaning of CSR can be discerned from the three words in the phrase: corporate, social, and responsibility. Corporate social responsibility covers the relationship between the corporation and the societies with which it interacts (Werther & Chandler, 2006).

While CSR has received increasing attention in recent years, as a postulate for ethical and responsible behavior in business, Belal (2001) noted that most CSR studies have been conducted in developed countries, such as most …

Parallel Session: Building Pakistan’S Country Of Origin Image Through The Corporate Image: Exploring Optimal Corporate Brands For The Image Transfer, Ishrat Hussain

International Conference on Marketing

Pakistan is facing a multi-dimensional attack on its country image. While it is imperative to triumph over negative factors causing Pakistan’s bad country image, it is also necessary to explore additional images to strengthen favorable associations with Pakistan and support a distinguishing image. Such image will be beneficial for increasing tourism, foreign investment, exports of goods/services and generating favorable condition for achievement of economic and other strategic objectives in the world. Corporate image is one such image. But what are the optimal corporate brands for image transfer to build Pakistan’s country of origin (CoO) image overseas? This research aims to …

Towards A Crisis Pre-Emptive Image Management Model, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Purpose ‐ A good corporate image is important to organizations. However, little is elaborated on how organizations can work on their images. This study seeks to explicate the types of image management before, during, and after a crisis through the development of the crisis pre-emptive image management model. Design/methodology/approach ‐ Integrating insights from communication and marketing literature, this paper uses cases from the USA, Europe and Asia to make the concepts come alive. Findings ‐ At each stage of Wilcox and Cameron's crisis life cycle, different types of image management can take place. At the proactive stage are image creation …

Corporate Image In The Leisure Services Sector, Joanna Minkiewicz, Jody Evans, Kerrie Bridson, Felix Mavondo

Dr. Joanna Minkiewicz

No abstract provided.

Effects Of Restaurant Green Practices: Which Practices Are Important And Effective?, Eunha Jeong, Soocheong Jang

Caesars Hospitality Research Summit

As customers’ ecological concern is steadily increasing, demand for products and services designed to be less harmful to the environment has augmented. By executing green practices, many business owners believe the image of their companies can be improved. Furthermore, the improved image may eventually motivate the customers to use products or services offered by the green company. The restaurant industry is witnessing the green movement as well. Restaurant owners adopt green practices to their properties with the purpose of creating a distinctive image that can differentiate them from their competitors. Therefore, restaurateurs strive to get this competitive advantage by introducing …

What’S In It For Them? Advantages Of Higher Status Partners In Exchange Relationships, Fabrizio Castellucci, Gokhan Ertug

Research Collection Lee Kong Chian School Of Business

This article explores the motivations that high-status firms have to enter exchange relationships with lower-status partners. We argue that high-status firms can secure greater effort from lower-status partners and that the amount of effort will be proportional to their status advantage over these partners. We further propose that such effort will translate to increased performance by mediating the negative consequences of affiliations with lower-status partners. This increase in performance constitutes the motivation for high-status firms to enter exchange relationships with lower-status partners. Findings using data on Formula One racing support our argument.

기업의 사회적 책임이 기업 이미지에 미치는 영향, Seong Jin Kim, Jong Keun Kim

Asia Marketing Journal

Previous researches have proven that corporate social responsibility(adhere CSR) is positively related to corporate performance. But Most of CSR related researches have several limitations. One of limitations is that those researches treated CSR as unidimensional construct. Almost researchers in the area of CSR concepts insisted that CSR is consist of multi dimensions. Carroll`s four dimensions of CSR have been utilized by numerous academicians. Carroll asserted that CSR is composed of four dimensions: economic, legal, ethical, and philanthropic responsibility. But Carroll`s dimensions were revised as three dimensions by Schwartz and Carroll, because ethical and philanthropic responsibility are not mutually exclusive. If …

An Organizational Impression Management Perspective On The Formation Of Corporate Reputations, Scott Highhouse, Margaret E. Brooks, Gary J. Gregarus

Research Collection Lee Kong Chian School Of Business

Researchers have only recently turned their attention to the study of corporate reputation.As is characteristic of many early areas of management inquiry, the field is decidedly multidisciplinary and disconnected. This article selectively reviews reputation research conducted mainly during the past decade. A framework is proposed that views reputation from the perspective of organizational impression management. Corporations are viewed as social actors, intent on enhancing their respectability and impressiveness in the eyes of constituents.

Corporate Brand Identity And Image Congruence In The Leisure Services Sector: A Stakeholder Perspective, Joanna Minkiewicz, Kerrie Bridson, Felix Mavondo

Dr. Joanna Minkiewicz

No abstract provided.

Effectively Educating Consumers And Promoting Good Corporate Image Through Financial Literacy Partnerships, Sharon L. Nieuwenhuis

Seton Hall University Dissertations and Theses (ETDs)

.

The Effects Of Strategic Corporate Philanthropy On Consumer Perceptions: An Experimental Assessment, Joe M. Ricks, Jr.

LSU Doctoral Dissertations

There are many objectives for corporate philanthropic activity beyond altruism. Financial gain, increased image, and thwarting negative publicity have been suggested as potential objectives for corporate giving. This dissertation develops a 2X2 classification schema as a framework for empirical investigation and managerial decision making. Additionally this dissertation examines current models of corporate philanthropy and develops a new model for the use of philanthropy in crisis management using stakeholder theory. Finally it presents experimental assessments of various types of philanthropy based on the classification schema. Philanthropic activity is assessed in the context of two controlled experiments. The first experiment examines the …

The Correlation Between Corporate Image, Identity And Reputation: Methods Of Creating Corporate Image And Reputation, David V. Hamilton

Seton Hall University Dissertations and Theses (ETDs)

.