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Full-Text Articles in Business
The Diffusion Of Internet Interactivity On Retail Web Sites: A Customer Relationship Model, Noor Raihan Ab Hamid, Micheal G. Mcgrath
The Diffusion Of Internet Interactivity On Retail Web Sites: A Customer Relationship Model, Noor Raihan Ab Hamid, Micheal G. Mcgrath
Communications of the IIMA
The use of internet as an interactive marketing media has captured much attention from managers in their quest for a better relationship with online customers. The belief that serving existing customers are more profitable than acquiring new ones, entailing relationship building effort no longer a choice, but a necessity. This study attempted to uncover the measures of E-CRMprogram and determining the extent to which these features influence consumer satisfaction and loyalty. The findings revealed that firms should focus on ten relationship marketing measures in order to build enduring consumer relationships. Further, this study provides evidence that the implementation of E-CRM …
Attitude And Satisfaction With Internet Banking Of Bank Of Ayudhya Public Company Limited, Thailand, Siriwan Baosuwan
Attitude And Satisfaction With Internet Banking Of Bank Of Ayudhya Public Company Limited, Thailand, Siriwan Baosuwan
Theses Digitization Project
The purpose of this study is to gather information for the management of the Bank of Ayudhya to improve its internet banking service. It explored customer satisfaction, customer attitudes, and the correlation between the frequency of Internet banking usage and customer demographic data.
The Study Of Customer Share Marketing, Wathanee Sethapan
The Study Of Customer Share Marketing, Wathanee Sethapan
Theses Digitization Project
This project will describe the nature of customer share marketing, its advantages and disadvantages. The project discusses how the marketing theme is graduating customers from market share marketing to customer share marketing and the use of customer share marketing to retain and grow existing customers.
Customer Relationship Management: A Financial Perspective, Dwain Eldred Lowther
Customer Relationship Management: A Financial Perspective, Dwain Eldred Lowther
Theses Digitization Project
This paper focuses on methods for financial institutions to perform precise customer level analysis to anticipate customers' evolving financial needs and maximize the lifetime value of each customer relationship. The paper proposes software packages that analyze customer relationship management from a financial perspective.
Customer Satisfaction In Communicating With Reservation Staffs Of Thai Airways International, Alina Homsangpradit
Customer Satisfaction In Communicating With Reservation Staffs Of Thai Airways International, Alina Homsangpradit
Theses Digitization Project
The purpose of this research study is to investigate the correlation between the level of customer satisfaction and demographic data. The correlation between the level of customer satisfaction towards THAI'S reservation staff and customer's attitude, and the communication behavior of THAI's reservation staff.
Strategic Marketing Plan For Norton Community Credit Union, Valerie Sue Spiro
Strategic Marketing Plan For Norton Community Credit Union, Valerie Sue Spiro
Theses Digitization Project
The purpose of this project is to develop a comprehensive, strategic marketing plan for Norton Community Credit Union.
Quality Management, Derbas Jarrah Alomar
Quality Management, Derbas Jarrah Alomar
Theses Digitization Project
The objective is to provide a better understanding of quality management, how it is used, and the contributions that it can make to an organization's profitability.