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Articles 1 - 4 of 4
Full-Text Articles in Business
Research On Strategic Transformation Of Consumer Goods Standardization For The New Development Stage, Shengnan Ma, Xuhua Wang, Ximin Sun, Yanbing Du, Ling Yan, Yi Sun
Research On Strategic Transformation Of Consumer Goods Standardization For The New Development Stage, Shengnan Ma, Xuhua Wang, Ximin Sun, Yanbing Du, Ling Yan, Yi Sun
Bulletin of Chinese Academy of Sciences (Chinese Version)
Small products and large integration of consumer goods is a tangible carrier reflecting a country's innovation capacity, manufacturing capacity and international competitiveness, and a physical embodiment of meeting people's needs for a better life. The marketization of China's consumer goods industry developed early and has played a leading role in stimulating the domestic cycle and promoting the international cycle for a long time. The standardization of consumer goods and industrial practice have been coordinating with each other and making mutual adaptations from the beginning, and have gone through the stages from scratch, to fast development and to sound development. This …
Reasons For Failure Of New Products In The Consumer Goods Industry, Usamah Iyyaz Billah
Reasons For Failure Of New Products In The Consumer Goods Industry, Usamah Iyyaz Billah
Business Review
Consumer goods companies launch new products in order to create diversification in their product portfolios and successfully compete in the market. However, based on in-depth literature review, it has been identified that only a few of these new products are successful. For the purpose of this research article, detailed interviews have been conducted with corporate managers of consumer goods companies in Pakistan and the Middle East. This article, hence investigates the key reasons for new product failure, the level of impact of these reasons & the measures that should be taken in order to avoid new product failure. The findings …
Segmenting The Hotel Market, J.A. F. Nicholls, Sydney Roslow
Segmenting The Hotel Market, J.A. F. Nicholls, Sydney Roslow
Hospitality Review
Marketing involves satisfying consumers' needs and wants with products of two types, goods and services. Hotels provide an intangible product, referred to as a service. On the other hand, toothpaste is an example of a product that is a tangible good. The lifeblood of both is marketing. Different as they are, each utilizes market segmentation and positioning. The segmentation movement in the hotel industry is analyzed in the light of marketing principles developed from the consumer goods sector. The analysis suggests that the hotel industry is engaged in a multiple segmentation strategy
Generalized Market Segments For Frequently Purchased Consumer Goods, Terry M. Weisenberger, Harold W. Babb
Generalized Market Segments For Frequently Purchased Consumer Goods, Terry M. Weisenberger, Harold W. Babb
Robins School of Business White Paper Series, 1980-2022
The purpose of this study was to investigate the existence of generalized, or non-product-specific, market segments using general Life Style measures. Demographically similar segments were derived which indicated quite different life styles. These segments demonstrated no overt differences in product usage; but they did use different criteria for product evaluation, indicating the potential for product positioning.