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Communication

2024

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Full-Text Articles in Business

Decoding Generation Z: A Perceptions Content Analysis, Olivia Larson May 2024

Decoding Generation Z: A Perceptions Content Analysis, Olivia Larson

Agricultural Education, Communications and Technology Undergraduate Honors Theses

This thesis explores the multifaceted nature of Generation Z through a content analysis, aiming to identify the range of characteristics and preferences within this cohort. By delving beyond prevalent stereotypes, this study addresses the gap in understanding regarding Generation Z's learning styles, communication preferences, work ethics, and personal values. Through examination, this research provides insights crucial for marketers and educators seeking to engage and educate Generation Z effectively.


Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker Apr 2024

Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker

Digital Initiatives Symposium

Leatherby Libraries Librarians are committed to supporting and promoting diversity, equity, and inclusion for students, faculty, researchers, and staff. We demonstrate this commitment holistically through the provision of all resources and services in support of teaching, learning, and research. Our goal is to reduce obstacles to accessing diverse research resources, services, learning, and engagement through educational outreach in order to raise awareness of diversity related issues.

In 2020, Library administration selected a Diversity and Outreach librarian that was charged with creating a comprehensive Diversity, Equity and Inclusion (DEI) and Outreach plan. As a result, a number of practices and initiatives …


A Study Of Leadership's Role In Building Relationships Among Virtual Team Members, Danna V. Smith Apr 2024

A Study Of Leadership's Role In Building Relationships Among Virtual Team Members, Danna V. Smith

Doctoral Dissertations and Projects

This research study focused on leadership's role in building relationships among virtual team members. A qualitative case study, the research focused on organizations in the medical device industry within the Charlotte Metropolitan region of North Carolina. The research was formed using 15 open ended questions in an interview of 20 leaders of virtual teams. Each leader was interviewed individually and allowed to elaborate on their answers to help the researcher to thoroughly understand the approach used to help the relationships form among their virtual team members. During the interview, the discussion between the researcher and the leader being interviewed covered …


Online Fan Communities: Welcoming Behavior, Brand Community Markers, And Multiple Identities In Sports Fandom, Blaine R. Huber Mar 2024

Online Fan Communities: Welcoming Behavior, Brand Community Markers, And Multiple Identities In Sports Fandom, Blaine R. Huber

Doctoral Dissertations

Online fan communities have revolutionized the way sport consumers engage with fellow fans and the sports product. The traditional regional boundaries that once characterized sports fandom have been mitigated by the emergence of new media, social media platforms, and online fan communities. This dissertation explores the non-geographically bound nature of contemporary sports fan communities, examining the evolving dynamics of fan behavior in the digital age. In Study 1, an interactional perspective is employed to explore online fan socialization. The focus is on how new fans' self-presentation influences acceptance within NFL team-specific Reddit communities. Utilizing data mining, textual analysis, and qualitative …


Leading Horses To Water During A Pandemic: Assuring Communication Learning For "Quants", Thomas Hall Mar 2024

Leading Horses To Water During A Pandemic: Assuring Communication Learning For "Quants", Thomas Hall

International Journal for Business Education

Students who are attracted to quantitative disciplines of study can be reluctant to devote much attention to the important task of communicating, and previous research (Hostager, 2018) has identified statistically significant differences in learning approaches by major among undergraduate business students. This paper presents results of learning assurance for writing skills (direct measures) even when the content of the course relates to the highly quantitative topics of data analytics and finance. The approach combines various pedagogical methods in an undergraduate, writing-intensive setting: traditional testing but in an iterative framework, “flipped classroom” intensive work using spreadsheet software, repeated submission of brief …


The Impact Of Work-Life Balance Programs On Quality Of Work-Life (Qwl) Among Female Employees Within The Banking Sector, Mohammad Al Qudah Mar 2024

The Impact Of Work-Life Balance Programs On Quality Of Work-Life (Qwl) Among Female Employees Within The Banking Sector, Mohammad Al Qudah

Jerash for Research and Studies Journal مجلة جرش للبحوث والدراسات

The purpose of the current study is to examine the impact of work-life balance programs (Flexible work arrangements, Maternity leave policies, Childcare support, Women's health programs, Leadership development programs, Pay equity, and Communication) on quality of work life (QWL) among female employees within the banking sector. Quantitative methodology was carried out, and a questionnaire was self-administered on (296) female full-time employees within commercial banks in Jordan. SPSS was employed to screen and analyze the gathered data. Results of the study indicated that acceptance of study hypotheses under the main allegation of the fact that characteristics of female employees' work-life balance …


Medical School Middle Managers Learning To Successfully Work With Leadership To Navigate Organizational Change, Elizabeth G. Smith Feb 2024

Medical School Middle Managers Learning To Successfully Work With Leadership To Navigate Organizational Change, Elizabeth G. Smith

Doctor of Education Program Dissertations

There is a lapse in research exploring middle managers at medical schools during an organizational change. The purpose of this qualitative phenomenological study was to examine the perceptions of middle managers during an organizational change to mitigate burnout and build resilience. The literature reviewed explored how stressors from organizational changes may impact medical school middle managers, leading to feeling less secure about their position and increasing middle managers’ stress leading to burnout. For an organizational change to be successful, middle managers must build trust with their staff, communicate with middle managers, and engage middle managers in the change process. Burnout …