Business Commons^™

Business Web Page Design, Andrée Rathemacher, Kelli Belmonti

Technical Services Faculty Presentations

Flier for ACRL New England Chapter Business Librarians' Interest Group (BLIG) Fall Program, "Business Web Page Design." The program was held on November 12, 1998 at Northeastern University in Boston, Massachusetts.

Integrated Marketing Communication, Nareerat Kesaraphong

Theses

This thesis will focus on the Integrated Marketing Communication (IMC) in the United States and Thailand.

The new world of IMC provides a radically different way for companies to promote themselves. Throughout marketing history companies promoted a product by advertising. Advertising stated the "reason" people should purchase the product. You advertise it heavily. Consumers buy it. Advertising was king.

Integrated Communication and integrated marketing is good to reach the same amount of consumers that had been reached in the past. The vast amount of media available, such as the World Wide Web, trade shows, television, periodicals and outdoor advertising, make …

Sewing The Seeds Of Passion: A Study On Effectively Communicating Vision In A Volunteer Based Non Profit Organization, John R. Miller

Theses

This thesis will focus on the study of modem nonprofit organization and the crucial role which leader hip and vision play in fueling these organizations.

Recent literature. written both specifically about nonprofit and about corporate culture in the general business world. suggests that there is a direct correlation between the strength of leadership al the executive and board levels, and the degree to which volunteers and paid staff will "buy-in" to the philosophy and work of the nonprofit . And because of the nature of the nonprofit business, that is, that it exists "for the public good" as opposed to …