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Full-Text Articles in Business
More Than Words Can Say: Different Communication Styles Between Males And Females In Management, Kimberly Coates
More Than Words Can Say: Different Communication Styles Between Males And Females In Management, Kimberly Coates
Undergraduate Honors Capstone Projects
In order for managers to communicate with their employees effectively, they must understand that gender is a major factor in whether or not the intended message is transmitted and received correctly.
Marriott School Of Management: Study Of Alumni Perceptions On Various School Of Management Functions, Brent Powell, Ken Ozawa, Don Tweet, Todd Hendricks
Marriott School Of Management: Study Of Alumni Perceptions On Various School Of Management Functions, Brent Powell, Ken Ozawa, Don Tweet, Todd Hendricks
Student Works
The Marriott School of Management (MSM) has interest in finding out how alumni and supporters perceive the MSM, and the effectiveness of their communication. The MSM's primary communication with the alumni is Exchange magazine. Larry MacFarlane, editor of Exchange (under the direction of K. Fred Skouson, Dean of the Marriott School of Management), has requested Image Marketing to find out how the alumni perceive the MSM and Exchange magazine. This research will help in directing their strategic plan to students, alumni, and recruiters. Image Marketing is comprised of Brent Powell, Ken Ozawa, Don Tweet, Todd Hendricks and Thomas Jones.