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Full-Text Articles in Business
What's In A User Story: Is Development Methods As Communication, Rodney J. Clarke, Karlheinz Kautz
What's In A User Story: Is Development Methods As Communication, Rodney J. Clarke, Karlheinz Kautz
Faculty of Business - Papers (Archive)
This paper challenges claims made by Scrum proponents when characterising the communicative nature of user stories: including being more 'authentic' because they comprise spoken language and that they are stories. We argue and decisively demonstrate that neither can be upheld. By incorrectly characterising user stories, we miss opportunities to understand what they are and how they work during development. User stories are better understood by applying a functional theory of communication that emphasises how language is used. By selecting systemic functional linguistics, we can analyse user stories, and have developed a method for factoring unwanted epics into usable user stories.
A Comparison Of Supply Integration And End-To-End Communication Theory And Practice - An Australian Perspective, Fadi Kotob, Lee Styger
A Comparison Of Supply Integration And End-To-End Communication Theory And Practice - An Australian Perspective, Fadi Kotob, Lee Styger
Faculty of Business - Papers (Archive)
The concept of supply chain integration and end-to-end communication are well established in supply chain theory. Typically, because of the depth of publications, an axiom has developed that all supply networks are fully integrated and have end-to-end communication protocols. Recent research into Australian supply networks has highlighted a somewhat different scenario, where many networks are fragmented and lack the connectivity that would be expected. This paper offers a comparison of theoretical supply chain management and the actual practices found in Australian businesses. As a result of this grass root research, a scenario is offered that suggest there is a significant …
Envisioning Communication From The Edge, David Mckie, Judy M. Motion, Debashish Munshi
Envisioning Communication From The Edge, David Mckie, Judy M. Motion, Debashish Munshi
Faculty of Business - Papers (Archive)
In mapping movements on the edge, we explore how scholars redefine the boundaries of what constitutes research and practice. In The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits, a book that already promises to be one of the seminal business books of the 21 st century, C. K. Prahalad (2004) recounts his difficulties in finding a journal to publish the research that informed his book. Thanks to his earlier success with a prizewinning bestseller on more conventional business strategy, Competing for the Future (Hamel & Prahalad, 1994), Prahalad went on to find a book publisher despite …
The Electoral Reform Campaigns In New Zealand: A Political Communication Case Study, Juliet Roper, Shirley Leitch
The Electoral Reform Campaigns In New Zealand: A Political Communication Case Study, Juliet Roper, Shirley Leitch
Faculty of Business - Papers (Archive)
Communication professionals employed in the public relations and advertising industries play a central role in the democratic process. They research, design, and implement the campaign strategies that attempt to influence voter choices and public policy. In New Zealand, some special legal restrictions are placed on the campaign activities of politicians during election campaigns. But, for corporations and interest groups, the ability to pay is the major controlling factor. It was within the context of this 'free market' of ideas that New Zealand held a referendum to decide whether or not to adopt a new electoral system. In spite of a …