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Articles 1 - 3 of 3
Full-Text Articles in Business
In League? Destination Marketing Organisations And Football Clubs In The Virtual Space, Gerard Dunne, David Proctor, Sheila Flanagan
In League? Destination Marketing Organisations And Football Clubs In The Virtual Space, Gerard Dunne, David Proctor, Sheila Flanagan
Articles
Logic dictates that Destination Marketing Organisations (DMOs), while representing many stakeholders, should leverage a location’s most visible assets to enhance the attractiveness of the destination at any given opportunity. This study examines the manner and extent to which four major European football franchises are mentioned and promoted on the official digital marketing platforms of their respective cities; Amsterdam, Barcelona, Manchester and Munich. A tailor made content analysis tool is used to conduct a systematic investigation of the virtual platforms over which the DMOs of these cities exert a modicum of control. The content of these platforms is scrutinised from three …
Attracting Foreign Direct Investment (Fdi) In The Process Of Tacoma’S Globalization, Yi Hui
Attracting Foreign Direct Investment (Fdi) In The Process Of Tacoma’S Globalization, Yi Hui
Ed.D. Dissertations in Practice
This qualitative research project aimed to provide a comprehensive review of a deficiency in foreign direct investment (FDI) in Tacoma, the causes of that insufficiency, and the possible resolutions that could change the stagnation and attract more FDI. By analyzing the data collected mainly via interviews and survey, the paper revealed reasons Tacoma has lagged behind other similar cities in attracting FDI, where the gaps exist, and what kinds of educational programs could be applied to enhance the FDI literacy and competency. Case studies on other similar cities offer Tacoma lessons and experience on how to grow FDI. This project …
Municipal Tourism Promotion: Mid-Size Cities In The United States, Peggy O. Shields
Municipal Tourism Promotion: Mid-Size Cities In The United States, Peggy O. Shields
Atlantic Marketing Association Proceedings
The competitive environment in the tourism industry requires municipalities interested in attracting tourists’ dollars to strategically manage city resources. Often public and private sector bodies cooperate and combine their efforts and resources to promote visitation to a city emphasizing the desire to maximize the limited resources of each available for tourism promotion. To succeed cities are challenged with finding an identity, or ‘personality’ that has a unique combination of functional and symbolic attributes to differentiate themselves from countless other destination options (Hankinson 2001). A city’s distinctiveness can be built on many different characteristics, such as cultural events and institutions, sporting …