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Ananda Wickramasinghe

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Full-Text Articles in Business

Culture Of Social Institutions And Behavioural Manifestations In Entrepreneurship Development: A South-Asian Case, Helan Gamage, Ananda Wickramasinghe Mar 2014

Culture Of Social Institutions And Behavioural Manifestations In Entrepreneurship Development: A South-Asian Case, Helan Gamage, Ananda Wickramasinghe

Ananda Wickramasinghe

This paper is based on the South Asian culture, social institutions and entrepreneurship in particular to Sri Lankan entrepreneurship. Sri Lankan culture demonstrates various complex and unique behavioral patterns. Sri Lankan entrepreneurial culture can be identified to have evolved through two different routes. One can be traced to the origins of Sri Lankan civilization and the other to the western influence, originating from the Industrial Revolution, and imposed through colonization which systematically destroyed the indigenous feudal system. Moreover, the ideology of entrepreneurship training and education in Sri Lanka is exclusively western in origin and character. Observations of this research showed …


Self-Checkout At Banks: So Why Salesperson - A Case Of Sri Lankan Banking Sector, Nalin Abeysekera, Ananda Wickramasinghe Mar 2014

Self-Checkout At Banks: So Why Salesperson - A Case Of Sri Lankan Banking Sector, Nalin Abeysekera, Ananda Wickramasinghe

Ananda Wickramasinghe

Effective selling is one of the most critical elements in the process of marketing. It is the life-blood of an organization that gets in critical revenue. Hence, the role of a salesperson is paramOllllt important. Hence, this study tries to address: Do salespersons in Sri Lankan banking sector customer oriented if so, do they delight or amaze customers? Two state banks and two private banks have been selected as a sample and thirty customers representing both banks are interviewed. It has fOlllld that even though banks are relying on computer automated service some customers prefer hlllllan touch for better relationship. …