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Effect Of Environmental Csr Initiatives On Potential Stakeholders’ Perception Of Non-Environmentally Friendly Sporting Events, Yong-Chae Rhee, Yukyoum Kim
Effect Of Environmental Csr Initiatives On Potential Stakeholders’ Perception Of Non-Environmentally Friendly Sporting Events, Yong-Chae Rhee, Yukyoum Kim
Journal of Applied Sport Management
The protection of the natural environment is increasingly being perceived as a pillar of CSR. Although most professional sport organizations in the United States participate in some form of philanthropic activity, little research has examined how non-environmentally friendly sport organizations can effectively communicate their environmental initiatives. Two different CSR approaches (Environmental and Nationalistic) by NASCAR were exposed to potential stakeholders to examine the changes in the perception (Attitude, Reputation, Identification, and Perceived CSR) of the organization. We analyzed the MIMIC model to compare the means on the latent constructs. Environmental approach showed positive changes in potential stakeholders’ perception toward NASCAR. …
A Customer Segmentation Model Proposal For Retailers: Rfm-V, Pinar Ozkan, Ipek Deveci Kocakoc
A Customer Segmentation Model Proposal For Retailers: Rfm-V, Pinar Ozkan, Ipek Deveci Kocakoc
University of South Florida (USF) M3 Publishing
Today's businesses have large quantity of demographic, economic and behavioral data on their customers with the rapid development of computer and internet technologies. Customer segmentation analyzes are carried out on the basis of various parameters in order to identify and group consumers with different needs and wishes and to develop marketing applications and solutions specific to each group. RFM analysis is a commonly used and well-known customer value evaluation tool for analyzing and classifying vast volumes of customer data quickly and effectively. It is used to numerically identify the correct customers by examining how recently, how often and to which …