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Full-Text Articles in Business
Labeling And Customer Loyalty, Zheltauova Gulzira, Sang-Lin Han
Labeling And Customer Loyalty, Zheltauova Gulzira, Sang-Lin Han
Asia Marketing Journal
The purpose of this study was to analyze the brand loyalty formation by positive labeling. Affecting such factors as involvement, self-image, community engagement, preference, and choice cutback, positive labeling can be seen as one of psychological factors that shapes consumer’s behavior and their decision.
This study was carried out because little research was done to examine the influence of positive labeling toward brand loyalty, and also to find out the benefits that consumers can get from being labeled in positive terms.
Data were collected through survey questionnaire and 151 usable responses were used. Following a series of pretests and confirmatory …
Social Innovation: Buzz Word Or Enduring Term?, Eduardo Pol, Simon Ville
Social Innovation: Buzz Word Or Enduring Term?, Eduardo Pol, Simon Ville
Simon Ville
The term 'social innovation' has come into common parlance in recent years. Some analysts consider social innovation no more than a buzz word or passing fad that is too vague to be usefully applied to academic scholarship. Some social scientists, however, see significant value in the concept of social innovation because it identifies a critical type of innovation. In this paper, we suggest one possible definition of social innovation and show that when its empirical meaning is distilled, the term is of great importance. We distinguish social innovation from business innovation, and identify a subset of social innovations that requires …
Social Innovation: Buzz Word Or Enduring Term?, Eduardo Pol, Simon Ville
Social Innovation: Buzz Word Or Enduring Term?, Eduardo Pol, Simon Ville
Faculty of Commerce - Papers (Archive)
The term 'social innovation' has come into common parlance in recent years. Some analysts consider social innovation no more than a buzz word or passing fad that is too vague to be usefully applied to academic scholarship. Some social scientists, however, see significant value in the concept of social innovation because it identifies a critical type of innovation. In this paper, we suggest one possible definition of social innovation and show that when its empirical meaning is distilled, the term is of great importance. We distinguish social innovation from business innovation, and identify a subset of social innovations that requires …