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Full-Text Articles in Business
The Oakland Athletics Use Of Sabermetrics And The Rise Of Big Data Analytics In Business, Jacob Moorefield
The Oakland Athletics Use Of Sabermetrics And The Rise Of Big Data Analytics In Business, Jacob Moorefield
Honors Theses
The Moneyball phenomenon revealed how Billy Beane, the Oakland Athletics general manager utilized advanced data analytics; Sabermetrics, to statistically analyze the data in baseball which aims to quantify baseball players’ performances based on objective statistical measurements. As technology increases and big data becomes more accessible, sports organizations like the Oakland Athletics are illustrating how businesses, small and large, can use advanced analytics to promote growth. This research paper provides a meta-analysis on the results of large businesses using big data analytic techniques similar to Sabermetrics, to show the improvements in marketing, consumer outreach, revenue, and employee retention while questioning whether …
Get A Bang For Your Puck: Hockey, Statistics, And Betting, Kathleen Capozello
Get A Bang For Your Puck: Hockey, Statistics, And Betting, Kathleen Capozello
Honors Projects
An exploration into the analytics of hockey and the business of sports betting. The goal of this project was to determine whether an equation could be created to predict the number of goals an NHL forward or defenseman will score in a future season based on a previous season’s data. Additionally, this paper explores the potential monetary values of such an equation, as well as the parties that may find it useful.
What Makes A Movie Successful : Using Analytics To Study Box Office Hits, Sarah E. Joseph
What Makes A Movie Successful : Using Analytics To Study Box Office Hits, Sarah E. Joseph
Chancellor’s Honors Program Projects
No abstract provided.
Analytics Improving Professional Sports Today, Logan C. Mcdavid
Analytics Improving Professional Sports Today, Logan C. Mcdavid
Chancellor’s Honors Program Projects
No abstract provided.
Risky Business: The Correlation Between Sensation Seekers And Entrepreneurs, Matthew D. Buck
Risky Business: The Correlation Between Sensation Seekers And Entrepreneurs, Matthew D. Buck
Selected Honors Theses
This study attempts to determine if college students with sensation seeking tendencies are more likely to have entrepreneurial tendencies due to the risk involved in both entrepreneurship and thrill seeking activates. This study used a combination of the Sensation Seeking Scale and the Attitudes Towards Enterprise test to determine the correlation between physical risk taken in hobbies and taking risk in business. An online survey was sent to 350 business students at a university in Central Florida and 62 valid surveys were received and analyzed. Through calculating the correlation coefficient, coefficient of determination, and t-tests, the author deducted that an …
Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi
Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi
Honors Thesis
Since 2005, Disney has attempted but failed to establish brand loyalty among Chinese consumers in the theme park market. Disney is going to retry achieving this goal through Shanghai Disney Resort, which is a theme park that opened on June 16, 2016. Facing its past failures, the challenges of appealing to unique Chinese cultural preferences, and having to cooperate with a restrictive government system, will Disney be able to implement its authentic brand identity and establish brand loyalty among Chinese consumers through its new theme park? To answer this question, a qualitative analysis of the entertainment offered at Shanghai Disney …