Business Commons^™

To Innovate Or Integrate: A Story Of Mergers And Acquisitions In The Video Game Industry, Charlie Geis, Dustin Rabin

The Journal of Purdue Undergraduate Research

No abstract provided.

Finchain: Adaptation Of Blockchain Technology In Finance And Business - An Ethical Analysis Of Applications, Challenges, Issues And Solutions, Naresh Kshetri, Keith Miller, Gaurango Banerjee, Bikesh Raj Upreti

International Journal of Emerging and Disruptive Innovation in Education : VISIONARIUM

Blockchain Technology is a distributed database technology that has emerged as a ground-breaking technology with several possible solutions to critical applications, say from supply chain management, agribusiness, marketing to healthcare industry including internet of medical things. Although it started as a digital coin (popularly known as bitcoin), it is slowly influencing business, marketing policy and society. We have presented an in-depth study and ethical analysis of how blockchain is applied over the economic and financial sector including banks, credit unions and other retail giants. During our research, we have also investigated how blockchain technology can affect financial institutions around the …

Support New Business To Solve Old Problems With Kentucky’S Keystone Waste From Bourbon & Brewing, Samuel C. Kessler

Commonwealth Policy Papers

Provided here is a policy solution from the backside of Kentucky bourbon and brewing to upcycle Kentucky’s “keystone” wastes and grow businesses in the process. Potential effects range from removing the bottleneck on bourbon production and producing GHG-friendly biogas to lowering the price of milk.This full whitepaper brief provides an incentive model for keystone wastes which have a provider and a use. It is equally applicable for policymakers or advocates wishing to place a policy incentive behind waste-to-product upcycling, businesses involved with methane sequestration & renewable biogas energy, and shifting regulatory and penalizing models of pollution into incentive model for …

Society Dilemma Of Computer Technology Management In Today's World, Iwasan D. Kejawa Ed.D

School of Computing: Faculty Publications

Abstract - Is it true that some of the inhabitants of the world’s today are still hesitant in using computers? Research has shown that today many people are still against the use of computers. Computer technology management can be said to be obliterated by security problems. Research shows that some people in society feel reluctant or afraid to use computers because of errors and exposure of their privacy and their sophistication, which sometimes are caused by computer hackers and malfunction of the computers. The dilemma of not utilizing computer technology at all or, to its utmost, by certain people in …

The Oakland Athletics Use Of Sabermetrics And The Rise Of Big Data Analytics In Business, Jacob Moorefield

Honors Theses

The Moneyball phenomenon revealed how Billy Beane, the Oakland Athletics general manager utilized advanced data analytics; Sabermetrics, to statistically analyze the data in baseball which aims to quantify baseball players’ performances based on objective statistical measurements. As technology increases and big data becomes more accessible, sports organizations like the Oakland Athletics are illustrating how businesses, small and large, can use advanced analytics to promote growth. This research paper provides a meta-analysis on the results of large businesses using big data analytic techniques similar to Sabermetrics, to show the improvements in marketing, consumer outreach, revenue, and employee retention while questioning whether …

Bitcoin: The Pioneer Of Cryptocurrency With A Limited Dream, Anna M. Gellerman, Benjamin Zheng

Publications and Research

BitCoin is the most well known and adaptable cryptocurrency today. Due to the evolvement of the cryptocurrency market, many are thinking what this could mean for society; is the world ready for a new mainstream medium of exchange? This poster argues that although BitCoin is functional for small scale payments, it is inadaptable to become a payment tool comparable to cash and card.

Get A Bang For Your Puck: Hockey, Statistics, And Betting, Kathleen Capozello

Honors Projects

An exploration into the analytics of hockey and the business of sports betting. The goal of this project was to determine whether an equation could be created to predict the number of goals an NHL forward or defenseman will score in a future season based on a previous season’s data. Additionally, this paper explores the potential monetary values of such an equation, as well as the parties that may find it useful.

Green Delivery: A New Approach For The Arbor Day Foundation, Cassandra Arritt, Vincent Malene, Anthony Hare, Sarah Schilling, David Petersen, Ross Grieb

Honors Theses

The Arbor Day Foundation (ADF) will partner with online retailers to create a ‘Green-Delivery’ option wherein customers can opt to delay the shipment of their order by a day in exchange for a tree being planted in their name. Each partner would fulfill their donation obligation to the ADF by allocating a portion of the cost savings generated by shipping their orders via a slower service.

What Makes A Movie Successful : Using Analytics To Study Box Office Hits, Sarah E. Joseph

Chancellor’s Honors Program Projects

No abstract provided.

A Strategic Audit Of Nintendo Co., Ltd., Emily Wagner

Honors Theses

The astounding success of the Nintendo Switch since its launch in March 2017 has brought Nintendo back into the spotlight of the gaming industry. However, what strategies led to the Switch’s success, enabling Nintendo to come back from the complete and utter failure of the Wii U? Also, what does Nintendo need to do to maintain its success over the lifetime of the Switch and beyond? This paper offers a strategic analysis of Nintendo, examining the company’s history, recent products, competitive advantages, and reasons for the success of the Switch. It also provides an analysis of Nintendo’s internal and external …

Analytics Improving Professional Sports Today, Logan C. Mcdavid

Chancellor’s Honors Program Projects

No abstract provided.

Risky Business: The Correlation Between Sensation Seekers And Entrepreneurs, Matthew D. Buck

Selected Honors Theses

This study attempts to determine if college students with sensation seeking tendencies are more likely to have entrepreneurial tendencies due to the risk involved in both entrepreneurship and thrill seeking activates. This study used a combination of the Sensation Seeking Scale and the Attitudes Towards Enterprise test to determine the correlation between physical risk taken in hobbies and taking risk in business. An online survey was sent to 350 business students at a university in Central Florida and 62 valid surveys were received and analyzed. Through calculating the correlation coefficient, coefficient of determination, and t-tests, the author deducted that an …

Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi

Honors Thesis

Since 2005, Disney has attempted but failed to establish brand loyalty among Chinese consumers in the theme park market. Disney is going to retry achieving this goal through Shanghai Disney Resort, which is a theme park that opened on June 16, 2016. Facing its past failures, the challenges of appealing to unique Chinese cultural preferences, and having to cooperate with a restrictive government system, will Disney be able to implement its authentic brand identity and establish brand loyalty among Chinese consumers through its new theme park? To answer this question, a qualitative analysis of the entertainment offered at Shanghai Disney …

Zero Textbook Cost Syllabus For Cis 3367 (Spreadsheet Applications In Business), Soniya Dsouza

Open Educational Resources

The primary focus of this course is to learn how to construct and use powerful spreadsheets for effective managerial decision-making. This course is mostly project- oriented with a dual focus on spreadsheet engineering and quantitative modeling of financial applications. Students will learn to develop powerful spreadsheet models and perform data analysis using Pivot Tables, VLookUp, Data Validation techniques and Sub Total functions. Students will also learn how to enhance spreadsheets by creating dashboards on financial data. The Visual Basic (macro) concepts will also be introduced to students. With the knowledge and hands-on experience of these concepts, students will be prepared …

Growing Your Business And Creating A Market For Your Product, Ned Roberto

Center for Business Research and Development

This 14th Consumer Coping Behavior Survey is a nationwide survey of consumers regarding their recurring purchases of 144 product and service categories. In 2008, it became nationwide covering the four study areas of NCR, Balance Luzon, Visayas and Mindanao.

Paul M. Klekner (B), Roger R. Schnorbus

Robins School of Business White Paper Series, 1980-2022

This is a fictitious case study, including the name of the restaurant and the people involved.

Paul Klekner graduated first in his class from the Culinary Institute of America (CIA) in 1998; his fellow students named him the chef most likely to succeed in the future. After graduation, he and his wife, Sarah, moved back to his home in Richmond, Virginia where he was employed as a chef at several restaurants including Bottega and Old Original Bookbinders. In 2003, he decided to open his own restaurant, Rogerios, in the Tobacco Row section of Richmond. With an inheritance of $300,000 he …

Using Van Valens Procedure In Business Research To Assess Consistent Differences In Multidimensional Variability In Two Or More Groups, Mark L. Berenson, Kimberly Killmer Hollister

Department of Information Management and Business Analytics Faculty Scholarship and Creative Works

Much business research involves comparisons in two or more groups on many dimensions. This paper primarily focuses on demonstrating and providing guidance as to how researchers should approach a multivariate analysis in the comparison of sets of corresponding characteristics in two or more independent groups. In particular, this paper demonstrates the utility of a simple but not widely known procedure developed by Van Valen (1978) that should be employed to test for the significance of differences in overall variability in the sets of corresponding characteristics in two or more groups, a test that enjoys much statistical power in detecting significant …

Campbell Soup Company In 2004 (A), Roger R. Schnorbus

Robins School of Business White Paper Series, 1980-2022

As fiscal 2004[1] began, Doug Conant, the President and CEO of the Campbell Soup Company could take pride in the results of his 3-year transformation plan instituted in fiscal 2001 to revitalize the company. The key initiatives of the plan were to restore revenue and profitability growth and stimulate shareholder wealth.

Conant, who became President and CEO in January of 2001, called the plan, “the single most comprehensive commitment to revitalization ever undertaken in the 132-year history of Campbell Soup Company.”

The financial results achieved in fiscal 2002, the first year of the plan, were a mixed bag. Although net …