Business Commons^™

Taking Pleasure In Distinction: Unlocking Specialty Coffee Preference, Ondrej Mitas, Danny D. Han, Belle Struijer, Lotte Willems, Thomas H. Chatwick

Journal of Global Business Insights

Specialty coffee, comprising a tenth of the global coffee trade, is distinguished by its strict quality requirements and traceable origins. The diverse flavor profiles of specialty coffee raise demands on providers to serve individual taste preferences. Prior research has not sufficiently explored how to predict customer preferences for specific flavor profiles or how these preferences influence behavioral intentions such as revisiting or recommending a café. This study hypothesized that customer involvement, the extrinsic factors of coffee experience, and culinary risk-taking would predict flavor preference, which would in turn affect behavioral intentions. In an experiment involving 47 participants, individuals tasted and …

Exploring Factors That Influence U.S. Consumer Intention To Covet Loose Change, Carlos Emilio Bared

FIU Electronic Theses and Dissertations

This study aimed to assess U.S. consumer intention to save, store, and account for the coins received as change from a cash transaction. Using a behavioral economics framework and applying Ajzen’s Theory of Planned Behavior (1985), this research provides a template to capture, observe, and analyze consumer perceptions about and behavior towards loose change or other similar byproduct decisions. Following procedures prescribed by Icek Ajzen (2006) and (2013), a questionnaire was developed for the critical constructs used to predict consumer intention to covet loose change. A sample population (n= 490) of adults residing in the United States participated …

Adoption Of Mobile Apps: The Role Of Experience, Harryadin Mahardika

ASEAN Marketing Journal

The form of initial experience with mobile application determines consumers’ likelihood to adopt it. This paper examines the effects of two forms of experience (direct versus indirect) toward the formation of consumers behavioral intentions (versus behavioral expectations) to adopt mobile applications. A direct experience induces concrete mental process that underlies the formation of behavioral expectations, whereas an indirect experience induces abstract mental process that underlies the formation of behavioral intentions. Results from Experiment 1 show significant increase in behavioral expectations’ predictive ability when subjects engaged in a direct experience than an indirect experience. Meanwhile, the effects of a direct experience …

Price Fairness, Guest Emotions, Satisfaction, And Behavioral Intentions In Peer To Peer Accommodation Sector, Laiba Ali, Wong F. Yee, Ng S. Imm, Muhammad S. Akhtar

Journal of Global Business Insights

The aim of this study is to examine the impact of price fairness on guest emotions, satisfaction and behavioral intentions in Malaysian P2P accommodation sector. The higher level of tourist arrivals towards P2P accommodations sector has drawn the attention of scholars and government. Therefore, this conceptual paper on P2P accommodation proposes an opportunity to examine the influence of external and internal stimuli on guest’s behavioral intentions during their stay in P2P accommodation at Malaysia. The conceptual framework of this study is built on the basis of Stimulus Organism Response (S-O-R) theory. A complete study followed by a conceptual framework will …

Workplace Management And Employee Misuse: Does Punishment Matter? Journal Of Computer Information Systems, Qinyu Liao, Xin Luo, Anil Gurung, Long Li

Anil Gurung

With the ubiquitous deployment of Internet, workplace Internet misuse has raised increasing concern for organizations. Research has demonstrated employee reactions to monitoring systems and how they are implemented. However, little is known about the impact of punishment-related policies on employee intention to misuse Internet. To extend this line of research beyond prior studies, this paper proposes an integrated research model applying Theory of Planned Behavior, Deterrence Theory, and Theory of Ethics to examine the impact of punishment-related policy on employees’ Internet misuse intentions. The results indicate that perceived importance, perceived behavioral control and subjective norms have significant influence on employee …

Customer Satisfaction And Behavioral Intentions: The Case Of Aruba-- Small Island Nation, Yang Cao, Robin Dipietro, Gerald Kock

Hospitality Review

Tourism studies related to small island destinations have become a research stream amongst many academics in recent years. The current study investigates tourist satisfaction related to a tour operator on the island of Aruba that specializes in jeep and bus tours. As there is an increased expenditure pattern for these types of activities, companies are looking for ways to improve customer satisfaction and behavioral intentions. Results indicate that tourists are generally satisfied with the tour company; however a difference in satisfaction ratings was obtained for respondents 61 years old or above. Four factors were extracted from tourists’ satisfaction attributes and …

The Effect Of Fans’ Attitudes On Sponsorship Outcomes: Evidence From An Exploratory Study In Greece, Pantelis Nassis, Nicholas D. Theodorakis, Yannis Afthinos, Haralambos Kolybalis

Journal of Applied Sport Management

This study examines the effect of sport involvement and fans’ beliefs about sponsorship on certain sponsorship outcomes in the context of professional basketball. Quantitative data were collected from a survey of 222 spectators attending a professional basketball game in Greece. A confirmatory factor analysis (CFA) was employed to examine the validity of the scale. Overall, the examination of the structural parameters indicated that attitude towards sponsors was significantly predicted by sport involvement and beliefs about sponsorship, while it significantly predicted purchase intentions, word of mouth, and fans’ satisfaction from the use of sponsor’s products.

Website Interactivity As A Branding Tool For Hotel Websites, Albert Barred Davila

Electronic Theses and Dissertations

The dissertation explored the relationships among Website interactivity, brand knowledge, consumer-based brand equity and behavioral intentions in the context of hotel Websites. Based on an in-depth literature review, a theory-driven model was proposed and ten hypotheses were developed. The dissertation employed an empirical study based on a survey design, and collected data via a marketing company. Respondents who booked a hotel room online using hotel branded Websites in the last 12 months were approached to complete the online questionnaire. Four hundred ninety six (496) respondents completed the online questionnaire by answering to questions related to their last hotel booking experience. …

The Servicescape As An Antecedent To Service Quality And Behavioral Intentions, Daire Hooper, Joseph Coughlan, Michael Mullen

Articles

Purpose: The purpose of this paper is to examine whether the servicescape should be subsumed as a dimension within service quality conceptualizations or whether it is a unique construct in itself which precedes service quality evaluations and behavioral intentions. We both propose and operationalize this model and in doing so make a theoretical contribution by demonstrating how a delineation between these two constructs is necessary in order for theory to progress in this area.

Design/methodology/approach: A total of 355 customers were intercepted as they exited a retail store and surveyed using a structured questionnaire. The data was then analyzed using …

Do Values Or Goals Better Explain Intent? A Cross-National Comparison, Marianela Fornerino, Alain Jolibert, Carol M. Sanchez, Mengxia Zhang

Peer Reviewed Articles

Among six major lines of inquiry on motivations, two theories are especially pertinent to consumer behavior studies: values and goals. Several studies show that consumer behavior can be predicted on the basis of values or goals; this study examines which are the stronger predictors by presenting a cross-cultural comparison of the values and goals that may influence the behavioral intentions of U.S., Chinese, and French students to study abroad. As a service, study abroad has financial implications, represents a choice, and competes with other educational products. Therefore, goals appear to explain behavioral intentions better than do values, except among U.S. …

Workplace Management And Employee Misuse: Does Punishment Matter? Journal Of Computer Information Systems, Qinyu Liao, Xin Luo, Anil Gurung, Long Li

Management Information Systems Faculty Research

With the ubiquitous deployment of Internet, workplace Internet misuse has raised increasing concern for organizations. Research has demonstrated employee reactions to monitoring systems and how they are implemented. However, little is known about the impact of punishment-related policies on employee intention to misuse Internet. To extend this line of research beyond prior studies, this paper proposes an integrated research model applying Theory of Planned Behavior, Deterrence Theory, and Theory of Ethics to examine the impact of punishment-related policy on employees’ Internet misuse intentions. The results indicate that perceived importance, perceived behavioral control and subjective norms have significant influence on employee …

An Empirical Analysis Of Taxpayers' Attitudes And Behavioral Intentions Regarding Compliance With Federal Income Tax Laws, Stanley Wayne Hays

Doctoral Dissertations

The purpose of this study was to analyze variables that potentially affect taxpayers' attitudes about income tax compliance. Phase one of the study focused on the relationships between four groups of variables and ethical perceptions of compliance behaviors. The four groups of variables follow: demographic variables such as age, education, and household income; personal characteristic variables such as idealism, relativism, conservatism, and religiosity; situational variables including an overall attitude about paying federal income taxes and impressions of the effectiveness of a number of law changes intended to make the IRS more responsive; and, consequential variables comprised of five dimensions of …