Business Commons^™

Immersive Retailing: The In-Store Experience, Henrik Hagtvedt, Chandukala, Sandeep R.

Research Collection Lee Kong Chian School Of Business

This conceptual article explores why consumers visit physical stores—despite living in a digital-first world—and presents potential ways for retailers to further encourage offline shopping. Although online retailing tends to offer the greatest convenience, brick-and-mortar outlets can offer an immersive in-store experience that combines convenience and interest. The present exposition considers store features within a 2 × 2 typology of convenience and interest and illustrates how these features contribute, or fail to contribute, to immersive in-store experiences. Other factors, such as ambient stimuli that elicit sensory- and aesthetic pleasure, provide additional paths to immersion. The notions raised may serve as a …

Meeting, Moving, Mastering - A Text Analysis Of The Aesthetic Attractions Of 'Wild Swimming', Dagmar Dahl, Åsa I. Bäckström

International Journal of Aquatic Research and Education

Why are people fascinated by swimming in nature? This article addresses the aesthetic experiences of wild swimming as expressed by five wild swimming authors in their books. Drawing from aesthetic philosophy, we analyze the ways in which the appeal of wild swimming is described on three levels: the allure of water in the environment, the sensory encounter between water and the body, and the experience of moving in water. Furthermore, with reference to Seel’s concept of nature aesthetics (1996), the experience of wild swimming is analyzed in terms of contemplation, correspondence, and imagination. We can conclude that the special intensity …

Pilgrimage To And With The Black Nazarene: The Aesthetics Of Devotion In Quiapo, The Philippines, Celia Bonilla

International Journal of Religious Tourism and Pilgrimage

Objects of faith in various parts of the world draw visitors of all denominations, for different reasons. This paper studies the polysemic behaviour of people going to Quiapo Church in Manila, the Philippines. In particular, it focuses on the mammoth processions participated in by tens of thousands in a show of devotional fervour. In the conclusion, I tease out and summarise this aesthetic experience of devotion capturing the embodied values as annotated by the pilgrims. The three embodied values are a sense of personal miracle, a need to reciprocate, and a sense of community with and through this wooden image …

Developing Island Identities Through Citizen Approaches? The Contribution Of Cultural Rights Exploratory Approach By Two Islands In Brittany, Leila Damak, Danielle Pailler

International Journal of Islands Research

The identity of insular territories is generally built from top-down and ‘institutionalised’ political logics. However, in the challenge for differentiation between territories and islands, these approaches have their limits. It appears necessary to coordinate external economic and tourism development issues with local territorial issues, by identifying cultural resources as understood by cultural rights. To deploy a renewed island territorial marketing, would be a question of implementing participatory projects and methodologies to meet the following challenges: How to create a common culture? How to promote citizen tourism? How to reveal the identities involved? Our research proposes to analyse the challenges of …

Predictive Modeling Of Webpage Aesthetics, Ang Chen

Masters Theses

"Aesthetics plays a key role in web design. However, most websites have been developed based on designers' inspirations or preferences. While perceptions of aesthetics are intuitive abilities of humankind, the underlying principles for assessing aesthetics are not well understood. In recent years, machine learning methods have shown promising results in image aesthetic assessment. In this research, we used machine learning methods to study and explore the underlying principles of webpage aesthetics"--Abstract, page iii.

Paving The Way For Merleau-Ponty’S Eye And Mind In Organizational Communication Studies, Johan Bodaski

Electronic Theses and Dissertations

The body is a sense-based medium that creates and interprets organizations. Bodies create organization. An aesthetic theory of organizational communication reveals the significance of the body to the organization. Maurice Merleau-Ponty’s philosophy of aesthetics offers a theory of aesthetic organizational communication that is yet to be developed. Merleau-Ponty’s aesthetic essay on painting, Eye and Mind, describes the body as the medium through which painters turn the world into painting. His philosophy of painting builds bridges between aesthetics, the body, and organizational communication.

In chapter one, four theories of organizational communication are described: communication constitutes organization (CCO), text/interpreter, ventriloquism, and …

Black Models Matter: Challenging The Racism Of Aesthetics And The Facade Of Inclusion In The Fashion Industry, Scarlett L. Newman

Dissertations, Theses, and Capstone Projects

The global fashion market is expanding every day, but often, the global fashion runways do not reflect that reality. On average, black models make up for six percent of models used on the runway during the fashion month calendar. This small percentage is also mirrored in advertisements and editorials featured in popular fashion magazines. In the 1970s, black models were met with great opportunities, and that success trickled down into the 1980s and the 1990s. As the 90s came to a close, top designers opted for an aesthetic that ultimately excluded models of color, but black models beared the brunt …

Globalization And The Exchange Of Aesthetics, Ajay Kapadia

Journal of Undergraduate Research at Minnesota State University, Mankato

Not only has globalization been growing over the last few years, but the anti-globalization movement has been growing as well. Anti-globalists predict that the globalization is responsible for negatively altering people's mindset, outlook and lifestyle. However, the anti-globalization movement has been negligent in considering the full effects of globalization. In its simplest sense globalization can be defined as: “the worldwide movement toward economic, financial, trade, and communications integration". The parameters of communications integration can be defined as “all means of symbolic or verbal communication that people and machines use to make contact and share information”. This paper will investigate the …

Bringing The Market To Life: Screen Aesthetics And The Epistemic Consumption Object, Detlev Zwick, Nikhilesh Dholakia

Nikhilesh Dholakia

This article argues that the new ‘visuality’ (Schroeder, 2002) of the Internet transforms the stock market into an epistemic consumption object. The aesthetics of the screen turn the market into an interactive and response-present surface representation. On the computer screen, the market becomes an object of constant movement and variation, changing direction and altering appearance at any time. Following Knorr Cetina (1997, 2002b) we argue that the visual logic of the screen ‘opens up’ the market ontologically. The ontological liquidity of the market-on-screen simulates the indefiniteness of other life forms. We suggest that the continuing fascination with online investing is …

Relational Aesthetics And Emotional Relations: Leadership On Board Merchant Marine Ships, Nana Gharibyan-Kefalloniti, David Sims

Organization Management Journal

Life on board merchant marine ships is very tough, very male, and isolated from much of the rest of the world by language, culture, and usually a large expanse of sea. This article presents data that show that leadership in this environment is full of aesthetic appreciation that is often relational, arising in interaction with others’ appreciation, and also full of strongly felt emotion. Those who exercise leadership on merchant marine ships (captains, chief engineers, first officers) turn out to have strong views on the importance of understanding aesthetics and emotions in discharging their responsibilities. We illuminate these leaders’ aesthetics …

Evaluation Of And Behavior Toward The Visual Retail Environment: Function Of Consumers’ Visual Aesthetic Sensitivity, Sarah Eubanks Wilhoit

Sarah Eubanks Wilhoit

The primary goal of retail environments is to stimulate positive behavior from consumers viewing the fulfilled plan of the designer or architect. This study explores the influence of the consumer trait, visual aesthetic sensitivity, upon the visual aesthetic design features of the store environment and consumer behavior. Treatment of the visual aesthetic design features of the retail environment as an integrated, holistic arrangement demonstrate the dynamic interrelation of the environment and perception as explained by Gestalt theory. Data was collected through traditional survey techniques. Statistical analyses using exploratory factor analysis, ANCOVA, and MANCOVA reveal distinct differences between consumers with high …

Exciting Red And Competent Blue: The Importance Of Color In Marketing, Lauren Labrecque

Lauren Labrecque

Evaluation Of And Behavior Toward The Visual Retail Environment: Function Of Consumers’ Visual Aesthetic Sensitivity, Sarah Eubanks Wilhoit

Doctoral Dissertations

The primary goal of retail environments is to stimulate positive behavior from consumers viewing the fulfilled plan of the designer or architect. This study explores the influence of the consumer trait, visual aesthetic sensitivity, upon the visual aesthetic design features of the store environment and consumer behavior. Treatment of the visual aesthetic design features of the retail environment as an integrated, holistic arrangement demonstrate the dynamic interrelation of the environment and perception as explained by Gestalt theory. Data was collected through traditional survey techniques. Statistical analyses using exploratory factor analysis, ANCOVA, and MANCOVA reveal distinct differences between consumers with high …

Analysis Of Wine Label Design Aesthetics And The Correlation To Price, Vince Bonafede

Agribusiness

A study determining if there is a correlation between art and design characteristics on wine labels and if it determines the price points of the wine.

A User-Centered Perspective On Information Technologies In Museums, Jessie Pallud

Computer Information Systems Dissertations

Information Technology (IT) has been put forth as a reasonable way to sustain visitor interest and encourage visit repetition in museums. Therefore, IT is becoming more common in museum settings and professionals express their need for more information about how their visitors interact with these systems. This dissertation is an attempt to answer this call. We propose three essays that deal with different aspects of museums and IT from a user-centered perspective. The first essay is an attempt to determine with a free simulation experiment how IT and more particularly websites can arouse interest for museological content. The second essay …

The True Colors Of Trademark Law: Green-Lighting A Red Tide Of Anti Competition Blues, Ann Bartow

Law Faculty Scholarship

The elevation of color to stand-alone trademark status illustrates the unbounded nature of trademarks within the judicial consciousness. The availability of color-alone marks also facilitates the commoditization of color in ways that complicate the development and distribution of products and services that use color for multiple purposes conterminously. The economic case for color-alone trademarks is severely undermined by careful observation of the ways that colors are actually deployed in commerce, which makes it clear that the trademarks of multiple goods and services can utilize the same color to telegraph the same message without confusing anyone or diluting the commercial power …

Poetic Leadership, A Territory Of Aesthetic Consciousness And Change, R. Amrit Kasten-Daryanani

Antioch University Dissertations & Theses

Poetic leadership is a new theoretical construct that views leadership as an activity that unites a lyrical intellect with keenly felt emotion for the purpose of producing changes in the consciousness of self and others. This change begins within the interiority of self, moving surely to broader realms of one's surroundings and society, provoking movement that impacts the developing potential of the individual and the cultural milieu in which they exist. Emotion is the primary trace into consciousness used in this dissertation, which serves to unite experiences of the heart with experiences of the mind. The unification of these disparate …

Bringing The Market To Life: Screen Aesthetics And The Epistemic Consumption Object, Detlev Zwick, Nikhilesh Dholakia

College of Business Faculty Publications

This article argues that the new ‘visuality’ (Schroeder, 2002) of the Internet transforms the stock market into an epistemic consumption object. The aesthetics of the screen turn the market into an interactive and response-present surface representation. On the computer screen, the market becomes an object of constant movement and variation, changing direction and altering appearance at any time. Following Knorr Cetina (1997, 2002b) we argue that the visual logic of the screen ‘opens up’ the market ontologically. The ontological liquidity of the market-on-screen simulates the indefiniteness of other life forms. We suggest that the continuing fascination with online investing is …

Perceptions Of Wine Quality, Stephen J. Charters

Theses: Doctorates and Masters

The term `quality' is regularly used by those who produce, promote and consume wine. However, the nature and features of wine quality are rarely explained. This study was designed to explore what drinkers consider to be the nature of wine quality and what they believe its features to be. Focus groups and individual and small group interviews were used to explore the conceptualisation and dimensions of wine quality, how that quality is assessed, and what its relevance may be. There were 105 informants, sourced from three states across Australia primarily by utilising friends and acquaintances of the researcher. Informants included …

Ideation And Appropriation: Wittgenstein On Intellectual Property, Julian Friedland

Julian Friedland

This paper provides a critique of the contemporary notion of intellectual property based on the consequences of Wittgenstein’s “private language argument”. The reticence commonly felt toward recent applications of patent law, e.g., sports moves, is held to expose erroneous metaphysical assumptions inherent in the spirit of current IP legislation. It is argued that the modern conception of intellectual property as a kind of natural right, stems from the mistaken internalist or Augustinian picture of language that Wittgenstein attempted to diffuse. This view becomes persuasive once it is shown that a complete understanding of the argument against private language must include …