Business Commons^™

Advertising Online And The Development Of A Corporate Web Site, Lisa V. Soto

Seton Hall University Dissertations and Theses (ETDs)

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The Established And Potential Mediating Variables In The Child's Understanding Of Advertising Intent: Towards A Research Agenda, Margaret-Anne Lawlor, Andrea Prothero

Articles

This paper aims to explore in detail the issue of advertising intent, with particular reference to the child. The literature review examines the importance of age, and cognitive and social development in this field, and considers whether or not children can distinguish between television programming and advertising. What the literature review illustrates is that research studies thus far have conflicting viewpoints on these areas. Within the research to date, there are also a number of important issues which do not seem to be addressed. Most notably, there is little research which considers the impact of advertising upon children, from the …

Cross Media Promotion Of The Internet In Television Commercials, Steven M. Edwards, Carrie La Ferle

Temerlin Advertising Institute Research

Increasing presence of internet addresses across traditional media spurred the current study. Specifically, the study examined the cross media promotion of website addresses in television commercials to determine if and when they were being used, and by whom? For comparison purposes, other formsof direct response channels were also measured. A clearer understanding of the practice of promoting web sites in television commercials was garnered by examining website addresses for their size, length, positioning, frequency, product categoy representation, and other important attributes. The findings provide an initial base from which future growth and style of web site advertising in traditional media …

Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

Visual and printed information desired by precollege students were examined using a cluster technique. Significant relationships between the ACT score and student preferences were found. Several recommendations are offered to assist college and university administrators integrate the research and interactivity of the Web into their overall marketing strategy.

Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh

Oscar T McKnight Ph.D.

It is not uncommon for universities to develop and market their advertising slogan. This study examines institutional advertising slogans, and empirically tests the cognitive component of brand-fit. Findings are indicative of a relationship between cognition and university advertising slogans. Implications for university communications are marketing strategies are discussed.

The Effect Of Humorous Advertising On Viewer In Television Medium, Monica Del Carmen Carrera Vergara

Theses

This study will focus on the effects of humorous advertisements in the television medium and its impact on viewers.

Research has established to the humorous advertising in the business importance of world and the effect that it has on consumers' consciousness.

Humor in advertising is seen as an important factor in the purchaser's process . Also, it is a tool that companies use to create a positive attitude toward the brand .

At this time, humor in commercials is the heavy attribute that gives viewers often pleasures . However, some current uses of humor in commercials do not achieve this …

Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

How To Succeed In Advertising When All You Have Is Talent, Laurence Minsky, Emily Calvo

Laurence Minsky

No abstract provided.

End Matter, Maine Historical Society

Maine History

No abstract provided.

Consumer Attitudes Toward The Advertising Of Professional Services By Accountants, Lawyers, And Physicians, In Perth, Western Australia: An Exploratory Study, Damien W. Millen

Theses : Honours

The accounting, law and medical professions in Australia have resisted using advertising as part of a marketing strategy until the late 1980's. Unlike their colleagues in the United States, the majority of professionals in Australia have yet to explore the benefits of utilising advertising to develop and maintain a high quality reputation, as well as informing potential clientele of available services and other necessary information that customers may use to select a professional practitioner. It is the aim of this research to investigate consumer attitudes toward accountants, lawyers, and physicians with respect to professional service advertising in Perth, Western Australia. …

The Role Of The African-American In Advertising, Anita Elaine Rivers

Theses Digitization Project

No abstract provided.

Evaluating Direct-Mail Effectiveness In Building Sales And Attracting New Customers, Carol Beth Spivey

Master's Theses

This independent research project describes the direct-marketing efforts of Ukrop's Super Markets through its Ukrop's Valued Customer® Program, with special emphasis on the "zip code test" conducted in August, 1989. The purpose of this test was to acquire new Ukrop's Valued Customers from a population of non-Ukrop's customers.

While the test did yield a positive net present value, in evaluating the post-test shopping behavior of the two test groups and the control group, the author determined that there were no long-term benefits from these test mailings. Recommendations for improvements (if Ukrop's undertakes a similar campaign in the future) include additional …

Cultural Values In Us And Japanese Magazine Advertising: A Comparative Content Analysis., Hiroshi Tanaka Professor

Hiroshi Tanaka

U.S. and Japanese magazine advertising were content-analyzed from the perspective of cultural values.

A Valley Hello [Brochure], Plaza National Bank (Harlingen, Tx)

Lower Rio Grande Valley Curated Material

A promotional brochure likely compiled by local chambers of commerce that features information on regional businesses, attractions, and leisure activities. Includes fold-out map and recipes.

Also includes a brief overview of the Pan American University Marine Biology Laboratory, which is now known as the UTRGV Coastal Studies Lab.

Effects Of Advertising And Product Differentiation Upon Industry Growth Rates, David Charles Shurr

Masters Theses - Marketing

The static theory of the firm suggests that advertising expenditures may restrict output and retard growth. The specific hypothesis upon which this study is based states that advertising and product differentiation will indeed retard industry growth rates.

The Consumer As King: The Economics Of Precarious Sovereignty, Robert L. Birmingham

Articles by Maurer Faculty

No abstract provided.

Financial Resources For New And Expanding Industry In Jacksonville, Committee Of 100 Jacksonville Area Chamber Of Commerce

City and Regional Planning -- Florida

This contains resources for entrepreneurs who want to develop land and obtain capital in Jacksonville

Shall I Fill 'Er Up, Sir?: A Study Of The Retail Gasoline Service Station Operator And Methods Of Increasing His Profits, Linford Loesch

Business and Economics Honors Papers

This 33 page thesis examines a proposal to increase sales at a gasoline service station.