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Full-Text Articles in Business
Essays On Consumer Returns And Environmental Sustainability In Operations Management, Aditya Balaram
Essays On Consumer Returns And Environmental Sustainability In Operations Management, Aditya Balaram
Theses and Dissertations
Consumer returns and environmental sustainability greatly impact the operational decisions that firms make. Focusing on consumer returns, lenient return policies aid consumers with resolving uncertainty but impose additional reverse logistics costs on retailers. The current retail landscape has largely eliminated the possibility of offering more stringent return policies since consumers have come to expect such policies as a given. This has driven retailers to look for innovative solutions while still offering costly free return policies. With respect to environmental sustainability, a number of operational decisions have been examined in the academic literature. These have ranged all the way from examining …
Exploring Online Sales Personas: Toward A Model Of Online Strategic Relationship Development, April Kemp
Exploring Online Sales Personas: Toward A Model Of Online Strategic Relationship Development, April Kemp
Association of Marketing Theory and Practice Proceedings 2018
This paper explores academic literature of online behaviors through typologies and social styles and the potential impact on relationship development in the B2B sales process. A conceptual model and online persona matrix are offered. The paper concludes with discussion and detailed propositions for future research.