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2026

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Full-Text Articles in Business

2026 August, Morehead State University. Office Of Communications & Marketing. Aug 2026

2026 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2026.


Religious Practice And Attitudes Toward Immigration And Racial Justice In America, Amya Douglas Aug 2026

Religious Practice And Attitudes Toward Immigration And Racial Justice In America, Amya Douglas

Graduate Theses and Dissertations (2019 - present)

This study aims to understand how Christians’ knowledge of Scripture and involvement in the church have an impact on their social-political views, specifically, racial justice and immigration. By using the survey responses from the 6th wave of the Baylor Religion Survey, more frequent church attendance and reading Scripture were correlated with a greater recognition of racism in terms of being against white supremacy and white nationalism, supporting racial justice when asked about racial gaps, and possessing greater support for immigrants. This study highlights the distinction between religious affiliation and religious practice, and it suggests that certain policy sentiments can be …


A Machine Learning And Artificial Intelligence Sentiment Analysis Of Esg Disclosures, John Barnett Davis Aug 2026

A Machine Learning And Artificial Intelligence Sentiment Analysis Of Esg Disclosures, John Barnett Davis

Graduate Theses and Dissertations (2019 - present)

This dissertation examines whether environmental, social, and governance (ESG) disclosure sentiment extracted from SEC Form 10-K Item 1A risk disclosures aligns with Bloomberg ESG scores. The study combines SEC textual disclosures, Bloomberg ESG ratings, firm financial data, executive compensation data, and executive gender characteristics. Natural language processing and artificial intelligence methods, including FinBERT, Loughran-McDonald sentiment measures, BART-MNLI zero-shot classification, LLaMA-based ESG scoring, and readability analysis, are used to evaluate ESG-related disclosure signals. Results reveal that SEC 10-K Item 1A risk-factor sentiment and Bloomberg ESG scores represent related but distinct constructs. ESG sentiment in Item 1A is poorly aligned with third-party …


Mda Insurance: Voluntary Benefits Help With Employee Recruitment, Satisfaction, Retention, Craig Start Aug 2026

Mda Insurance: Voluntary Benefits Help With Employee Recruitment, Satisfaction, Retention, Craig Start

The Journal of the Michigan Dental Association

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This article discusses how voluntary employee benefits can strengthen recruitment, retention, and employee satisfaction in dental practices. Topics include health insurance, disability coverage, life insurance, critical illness protection, accident insurance, vision plans, and cafeteria plans. The author explains how benefit offerings can improve workplace competitiveness while helping employees manage financial risks and healthcare costs.


Staff Matters: Is Our Dental Practice's Culture As Strong As We Think It Is?, Jodi Schafer Sphr, Shrm-Scp Aug 2026

Staff Matters: Is Our Dental Practice's Culture As Strong As We Think It Is?, Jodi Schafer Sphr, Shrm-Scp

The Journal of the Michigan Dental Association

This article explores how workplace culture influences employee retention, team morale, and patient experience in dental practices. The author discusses indicators of healthy and unhealthy workplace cultures, leadership behaviors that shape organizational climate, and practical strategies for gathering employee feedback, improving communication, and reinforcing accountability. Small, consistent actions are presented as effective tools for building a positive work environment.


The Information Content Of The Implied Volatility Term Structure Slope For Forecasting Commodity Market Volatility, Lawrence E. Mckenzie Aug 2026

The Information Content Of The Implied Volatility Term Structure Slope For Forecasting Commodity Market Volatility, Lawrence E. Mckenzie

Doctoral Dissertations (DBA)

This study evaluates the implied volatility term structure (IVTS) slope (𝜅) for forecasting 21-day realized volatility against traditional time-series benchmarks and a 3-month continuous futures baseline. Using a matched sample of eight energy and agricultural commodities spanning 2007 to 2019, the study explicitly tests whether the option-implied slope contains unique predictive information beyond deferred price histories. The empirical findings yield three primary insights. First, redundancy testing indicates that the slope parameter delivers a statistically significant, independent risk signal even when controlling for deferred continuous futures paths. Second, an integrated joint encompassing framework that combines near-term historical volatility, generalized autoregressive conditional …


A Correlational Study Exploring The Influence Of Organizational Climate On Job Satisfaction Of Non-Faculty Staff At Texas Community Colleges, Tamesha M. Hilliard-Daniels Aug 2026

A Correlational Study Exploring The Influence Of Organizational Climate On Job Satisfaction Of Non-Faculty Staff At Texas Community Colleges, Tamesha M. Hilliard-Daniels

Electronic Theses and Dissertations

As U.S. higher education institutions face increasing challenges related to employee morale and retention, understanding the drivers of workplace satisfaction is critical for institutional stability. This research investigates the relationships between organizational climate factors and job satisfaction among staff within Texas community colleges, applying Maslow’s hierarchy of needs and Herzberg’s motivator-hygiene as the theoretical framework. Specifically, this study explores the influence of institutional communication, employee well-being, and organizational mission and pride on staff job satisfaction. Utilizing a quantitative correlational design, the study analyzed secondary data from ModernThink’s Higher Education Insight Survey©. The sample consisted of 2,265 higher education professionals collected …


Machine Learning For Predictive Energy And Emissions Modeling Of Vehicles And Power Grids In The United States, S M Tanvir Faysal Alam Chowdhoury Aug 2026

Machine Learning For Predictive Energy And Emissions Modeling Of Vehicles And Power Grids In The United States, S M Tanvir Faysal Alam Chowdhoury

Dissertations

The environmental benefits of electric vehicle (EV) adoption depend on more than replacing internal combustion engine vehicles with electric powertrains. EV adoption reshapes electricity demand, interacts with regional generation mixes, and influences travel behavior and congestion, creating a coupled transportation-energy system in which vehicle and power-plant emissions must be evaluated together. This dissertation develops machine-learning frameworks for predicting energy consumption and emissions from vehicles and power grids under rising EV adoption. The first component forecasts grid emissions from EV charging. Using simulation data from NREL's Cambium database, a Prophet-based time-series framework predicts carbon dioxide, nitrous oxide, and methane emission rates …


Bank Competition Amid Digital Disruption: Implications For Financial Inclusion, Erica Xuewei Jiang, Gloria Yang Yu, Jinyuan Zhang Aug 2026

Bank Competition Amid Digital Disruption: Implications For Financial Inclusion, Erica Xuewei Jiang, Gloria Yang Yu, Jinyuan Zhang

Research Collection Lee Kong Chian School Of Business

We examine how digital disruption affects bank competition using the staggered rollout of 3G mobile networks. 3G expansion increased mobile banking adoption among tech-savvy households, reducing branch networks—especially in younger counties. Banks' strategies diverged: Less branch-reliant banks closed branches and competed on price, while more branch-reliant banks maintained branches but raised spreads. A structural model shows that perceived digital service improvements among younger consumers drove these shifts, reducing welfare for older savers. Counterfactuals demonstrate that subsidizing adoption for older savers can cost-effectively reduce these disparities, facilitating a smoother digital transition.


Financing Transition In A Hydrocarbon Economy: The Uae Case, Suzanna Elmassah, Mahmoud Elrefai Aug 2026

Financing Transition In A Hydrocarbon Economy: The Uae Case, Suzanna Elmassah, Mahmoud Elrefai

All Works

The objective of this paper is to examine the United Arab Emirates (UAE) as a test case of Gulf energy transition finance by analyzing how a hydrocarbon-dependent economy is constructing the financial, regulatory, and institutional architecture required to move from net-zero pledges to climate finance flows. Rather than treating climate finance as a set of isolated instruments, the paper conceptualizes the UAE’s approach as a state-led transition-finance model shaped by Gulf state capitalism, sovereign wealth accumulation, national oil company strategy, financial regulation, and post-COP28 climate diplomacy. Using a qualitative policy and institutional review, the paper maps the UAE’s transition-finance architecture …


Promotion Architecture: A Deal Fairness Model Of Restricted Price Promotions, Shangwen Yi, David Hardisty, Dale Griffin, Thomas Allard Aug 2026

Promotion Architecture: A Deal Fairness Model Of Restricted Price Promotions, Shangwen Yi, David Hardisty, Dale Griffin, Thomas Allard

Research Collection Lee Kong Chian School Of Business

This research examines the effectiveness of two common types of restricted price promotions: threshold promotions (conditional on spending more than a threshold amount; e.g., “Get $5 off on orders of $10 or more”) and capped promotions (limited to a maximum dollar value; e.g., “Get 50% off, up to $5 per order”). Results from seven pre-registered studies, including one field study, show that threshold promotions lead to higher purchase intentions and conversion rates (but potentially lower purchase amounts) than comparable capped promotions—even though capped promotions are equivalent in maximal economic savings for the consumer—when the trigger value (the spending amount at …


Gaming The Marketplace: Consumer Opportunism And Beliefs About Societal Hierarchy, Shilpa Madan, Aparna Labroo, Constantine S. Katsikeas Aug 2026

Gaming The Marketplace: Consumer Opportunism And Beliefs About Societal Hierarchy, Shilpa Madan, Aparna Labroo, Constantine S. Katsikeas

Research Collection Lee Kong Chian School Of Business

Consumers often behave opportunistically, taking more than what fair marketplace exchange warrants (e.g., taking excess samples, returning used items). While each individual transgression may be minor, cumulatively they can undermine firm profitability. Thus, addressing consumer opportunism is an important managerial concern. We identify a novel antecedent of consumer opportunism: consumers’ acceptance of societal hierarchy (i.e., power distance belief [PDB]), including firms’ higher position in it than consumers. Nine studies (plus two supplementary studies) employing archival, correlational, and experimental data provide converging evidence that, in marketplace interactions, this belief evokes a need to feel clever (i.e., to feel smart and knowledgeable …


Socially-Minded Investors And Corporate Behavior, Merritt B. Fox, Menesh S. Patel Aug 2026

Socially-Minded Investors And Corporate Behavior, Merritt B. Fox, Menesh S. Patel

Faculty Scholarship

Many equity investors are concerned with the world’s worsening social and environmental problems and are losing faith in the capacity of political institutions to respond. Corporate behavior is often contributing to these problems. Some investors, at least if fully informed as to costs and benefits involved, would favor corrective changes to corporate behavior even where that would lessen their investment returns. Two important questions arise: (1) given existing law, are such willing-to-sacrifice equity investors currently affecting firm behavior; and (2) should there be legal reform that makes firms more sensitive to these willing-to-sacrifice investors’ preferences? This Article seeks to answer …


Validating Valuation: How Statistical Learning Can Cabin Expert Discretion In Valuation Disputes, Andrew C. Baker, Jonah B. Gelbach, Eric L. Talley Aug 2026

Validating Valuation: How Statistical Learning Can Cabin Expert Discretion In Valuation Disputes, Andrew C. Baker, Jonah B. Gelbach, Eric L. Talley

Faculty Scholarship

This article challenges conventional methods used in financial valuation across transactional and litigation domains. We show that conventional valuation methods allow for considerable discretion, making it possible for each side’s experts to submit dramatically varying valuations simply by choosing among facially reasonable values of parameters that must be selected to carry out conventional valuations. We use large-scale empirical simulations powered by real-world data to demonstrate the scope of such discretion. We next consider several alternatives based on data-driven machine learning approaches, and show that they offer both approximately unbiased estimates of valuation and substantially reduced variability in valuation results. Consequently, …


Navigating The Dark Side: Emotional Labor's Impact On Hr Professionals' Wellness, Esmeralda Amelia Rendón Aug 2026

Navigating The Dark Side: Emotional Labor's Impact On Hr Professionals' Wellness, Esmeralda Amelia Rendón

Electronic Theses and Dissertations

This qualitative descriptive study was designed to document and describe how female-identifying human resource (HR) generalist practitioners serving as sole or primary employee relations practitioners in small- to medium-sized organizations across the United States experience and manage emotional labor in their roles, cope with its demands, and how these experiences impact their wellness and perceptions of organizational support. Despite the centrality of emotional labor (EL) in human resource professionals’ (HRPs) roles, little was known about how HRPs in these underresourced environments cope with these demands. Data were collected through semistructured virtual interviews with eight participants and analyzed using Braun and …


Announcing The 2026 Induction Of Members Into The Accounting Hall Of Fame, American Accounting Association Aug 2026

Announcing The 2026 Induction Of Members Into The Accounting Hall Of Fame, American Accounting Association

Accounting Hall of Fame Brochures

No abstract provided.


Key Success Factors In Aviation–Start-Up Collaboration: A Framework For Innovation And Value Creation, Bruno Pereira, Gui Lohmann, Luke Houghton, Adela Mcmurray, Mauro Caetano Aug 2026

Key Success Factors In Aviation–Start-Up Collaboration: A Framework For Innovation And Value Creation, Bruno Pereira, Gui Lohmann, Luke Houghton, Adela Mcmurray, Mauro Caetano

Research outputs 2022 to 2026

This study addresses how the aviation sector can create value by fostering innovation in collaboration with start-ups. A novel ‘Key-Success Factors in Aviation-Start-up Collaboration Framework’ is proposed to explain the innovation process, identify key success factors, and generate valuable insights into the aviation sector and start-up partnerships. Drawing on 31 of 80 consolidated key success factors selected from the literature and validated through ten interviews with managers of aviation innovation programs and start-up founders, the proposed framework is structured into three dimensions: (i) antecedents, (ii) governance, support, and development, and (iii) innovation and value creation, and 13 related categories. The …


Drivers Of Employee Success And Productivity: Analyzing The Role Of An Executive Recruiting Intern, Hayden Raycher Aug 2026

Drivers Of Employee Success And Productivity: Analyzing The Role Of An Executive Recruiting Intern, Hayden Raycher

Agricultural Economics and Agribusiness Undergraduate Honors Theses

For an experiential thesis over an internship experience in collaboration with the University of Arkansas and my advisor, Dr. Michael Popp, I collected data over a 9-month period relevant to my internship at Stout Executive Search, an executive recruiting firm. The purpose of the research was to explore the factors that influence productivity in a recruiting environment and provide quantifiable insights into the impact of different job-related achievements towards overall employee success. The research was initially designed to encompass evidence and commentary on training regimens and company culture, as well as job experience, with the latter becoming the sole focus …


Information Technology General Controls And The Reliability Of Digital Accounting Systems In Supporting Internal Control Over Financial Reporting, Radina -. Modjaningrat, Titis Wahyuni M.Si., Zahra Raesa Ananda Jul 2026

Information Technology General Controls And The Reliability Of Digital Accounting Systems In Supporting Internal Control Over Financial Reporting, Radina -. Modjaningrat, Titis Wahyuni M.Si., Zahra Raesa Ananda

Jurnal Vokasi Indonesia

Digital transformation has increased organizational reliance on the Digital Accounting Information System (DAIS) to support financial reporting, making the effectiveness of Information Technology General Controls (ITGC) a critical factor in maintaining system reliability and supporting Internal Control over Financial Reporting (ICoFR). This study aims to evaluate the implementation of ITGC and explain its implications for the reliability of DAIS, Information Technology Application Controls (ITAC), Information Technology-Dependent Manual Controls (ITDM), and ICoFR. The study uses a qualitative conceptual-evaluative approach through literature studies and analysis of ITGC evaluation documents at a bank. The evaluation was conducted on four ITGC domains: Access to …


An Evaluation Of Green Energy Implementation In The Household Sector : The Use Of Energy-Efficient Lighting In Dki Jakarta, Aldi Gilang Permana Jul 2026

An Evaluation Of Green Energy Implementation In The Household Sector : The Use Of Energy-Efficient Lighting In Dki Jakarta, Aldi Gilang Permana

Cities and Urban Development Journal

Background: Rapid population growth and urban activities in DKI Jakarta have led to an increase in energy consumption, particularly in the household sector. This condition highlights the need for the implementation of the green housing concept, especially in terms of green energy, to promote more efficient and environmentally friendly energy use. One of the most common efforts is the use of energy-efficient lighting as a form of energy efficiency in household lighting systems. Although the adoption rate is relatively high, the implementation of green energy remains suboptimal, as the utilization of renewable energy such as solar panels is still very …


Ethics Under Siege: The Conflict In Tigray Through The Lens Of Just War Theory, Daniela Widya Purba Jul 2026

Ethics Under Siege: The Conflict In Tigray Through The Lens Of Just War Theory, Daniela Widya Purba

Journal of Strategic and Global Studies

This research article explains the ethical principles of the conflict in Tigray based on the Just War Theory. By using the descriptive qualitative methodology, this research article draws data from secondary sources which includes; academic journals, news reports, as well as international legal instruments to analyze the moral trajectory of the conflict. This research begins with jus ad bellum, to assess Ethiopia’s government justification in declaring conflict within Tigray. While the government fulfilled the criteria of just cause and legitimate authority, the question stands on the ambiguous political intentions and the failure to enact peaceful alternatives before resulting in waging …


Presidential Visits As Foreign Policy Instruments: U.S. Indo-Pacific Strategy In Trump’S Second Term, Atar Thaung Htet Jul 2026

Presidential Visits As Foreign Policy Instruments: U.S. Indo-Pacific Strategy In Trump’S Second Term, Atar Thaung Htet

Journal of Strategic and Global Studies

Through an analysis of President Donald Trump's October 2025 travel to Asia, this study investigates the consequences of U.S. Indo-Pacific strategy under his second-term diplomacy. The paper examines three significant diplomatic encounters—the ASEAN Summit in Malaysia, bilateral meetings in Japan, and the APEC Summit in South Korea—using a qualitative case study methodology based on role theory and foreign policy analysis. The results show that alliance-centered security cooperation, strategic balancing toward China, and selective economic engagement were U.S. Indo-Pacific goals. Through extremely transactional and bilateralized relations, presidential diplomacy allowed the United States to fulfill a number of foreign policy responsibilities, such …


The Impact Of Local Content Requirements Policy For 4g Lte Cell Phones On The Performance Of The Indonesian Telecommunications Industry, Gary Dabelza Abi, Mohamad Dian Revindo, Indri Br Situmorang Jul 2026

The Impact Of Local Content Requirements Policy For 4g Lte Cell Phones On The Performance Of The Indonesian Telecommunications Industry, Gary Dabelza Abi, Mohamad Dian Revindo, Indri Br Situmorang

Journal of Strategic and Global Studies

This study examines the impact of Indonesia's 2017 tightening of Local Content Requirements (LCR) for fourth-generation long-term evolution (4G LTE) mobile phones on firm performance in the telecommunications manufacturing industry, a setting characterized by a large domestic market but limited upstream electronics capability. Using firm-level data from the 2016 Economic Census and the 2017-2018 Large and Medium Manufacturing Survey, we examine the effects of raising the minimum LCR threshold from 20% to 30% on firm output, labor productivity, imported input intensity, and foreign capital ownership through pooled regressions with firm-level controls. The results show that the stricter LCR threshold is …


Ripples Of A Global Health Crisis: 2019’S Pandemic And Its Impact On Sharia-Compliant Equities In Oic Countries, Windiya Saputri, Nur Fatwa, Nurwahidin Nurwahidin Jul 2026

Ripples Of A Global Health Crisis: 2019’S Pandemic And Its Impact On Sharia-Compliant Equities In Oic Countries, Windiya Saputri, Nur Fatwa, Nurwahidin Nurwahidin

Journal of Strategic and Global Studies

The outbreak of COVID-19 marked not only a global health emergency but also a strategic shock with profound economic implications, particularly for developing economies. This study investigates how Sharia-compliant stock markets in selected OIC countries responded to the World Health Organization’s declaration of COVID-19 as a global pandemic on March 11, 2020. Using an event study approach, the analysis focuses on abnormal returns (AR) from six major Islamic indices representing Indonesia, Malaysia, Saudi Arabia, the United Arab Emirates, Pakistan, and Qatar. The results reveal that the pandemic announcement carried significant informational content, as reflected in the notable ARs across all …


Unlocking The Past: Chemical Cleaning And Xrf Analysis In The Restoration Of A Renowned Work Of Art, Crisencio M. Paner Jul 2026

Unlocking The Past: Chemical Cleaning And Xrf Analysis In The Restoration Of A Renowned Work Of Art, Crisencio M. Paner

DLSU Arts Congress Conference Proceedings

This study presents the conservation and scientific analysis of a painting by Ang Kiukok, a prominent Filipino National Artist. The project emphasized preventive and restorative conservation, focusing on cleaning methods and pigment identification using X-ray Fluorescence (XRF) analysis. The findings provide valuable insights for developing effective preservation strategies and enhance our understanding of the artist’s materials and techniques, thereby contributing significantly to the documentation and advancement of Philippine art history. Conservation trainees, under expert supervision, followed a structured restoration process. For initial cleaning, three standard materials were used: Vulpex (a non-acidic liquid soap), Artist’s Picture Cleaner, and purified beeswax. These …


Systematic Review Of The Institutionalization Of Service Learning In Higher Education, Wilmer Hernan Cruz Gutierrez Jul 2026

Systematic Review Of The Institutionalization Of Service Learning In Higher Education, Wilmer Hernan Cruz Gutierrez

ASEAN Journal of Community Engagement

An increasing number of universities are integrating service-learning (SL) to fulfill their social mission. However, sustainable institutionalization of SL remains a persistent challenge. This study identifies and analyzes the factors, actors, and strategies that drive and inhibit SL institutionalization in higher education. Using the PRISMA 2020 guidelines, a systematic literature review analyzed 52 documents from seven academic databases (including WoS, Scopus, and ERIC). The findings were grouped into three sections: cultural (integration into institutional values/missions), process (articulation within teaching, research, and outreach), and structural dimensions (dedicated support entities). The results obtained reveal a reciprocal relationship where cultural alignment enables processual …


Participatory Approach To Revitalization Of Inclusive, Resilient, And Sustainable Public Space, Ma'ruf Ma'ruf, Firman Syakri Pribadi, Sari Surya, Suryadi Suryadi, Yofan Syarif Jul 2026

Participatory Approach To Revitalization Of Inclusive, Resilient, And Sustainable Public Space, Ma'ruf Ma'ruf, Firman Syakri Pribadi, Sari Surya, Suryadi Suryadi, Yofan Syarif

ASEAN Journal of Community Engagement

Sustainable Development Goal (SDG) 11 emphasizes the role of cities in providing safe, inclusive, and accessible green public spaces. Therefore, this study investigates the participation process in revitalizing a public space through the perspectives of various stakeholders, including religious, cultural, women, and youth leaders, on the revitalization of historical public spaces in Indonesia. A focus group discussion was conducted to capture stakeholder insights on the design of public space in Pariaman City, West Sumatra. Thematic analysis identified eight key themes relating to the design of Lapangan Merdeka and plans for revitalization. Participants emphasized the potential to evolve into a vibrant, …


Healer Or Human? How Online Physician Reviews Guide Patient Choice, Shabnam Azimi, Sina Ansari, Ignacio Luri, Atefeh Yazdanparast Jul 2026

Healer Or Human? How Online Physician Reviews Guide Patient Choice, Shabnam Azimi, Sina Ansari, Ignacio Luri, Atefeh Yazdanparast

Faculty Publications

Online reviews increasingly guide physician choice, yet it remains unclear whether content emphasizing a physician's competence (technical skills) or benevolence (prioritizing patients' welfare over self‐interest) more strongly influences patients' decisions. Integrating a field study of 12,351 physician reviews with two online experiments, we distinguish two dimensions of review effectiveness: how helpful readers find a review, and how confident they feel about the choice it informs. We show that competence‐ and benevolence‐focused content influences these outcomes through distinct mechanisms. Benevolence‐focused reviews receive higher helpfulness evaluations because caring behaviors are easier to describe in concrete, vivid language and because naturalistic review platforms …


Redefining Creativity: Exploring The Value Of Generative Ai In Art, Zaldy D. Duenas Iii Jul 2026

Redefining Creativity: Exploring The Value Of Generative Ai In Art, Zaldy D. Duenas Iii

DLSU Arts Congress Conference Proceedings

Artificial intelligence (AI) has profoundly transformed human activities and industries, including education, business, healthcare, entertainment, and the arts. The creative and artistic sector, in particular, has been significantly impacted, giving rise to public discourse around AI-generated art, commonly termed "AI art ."Advances in generative AI tools have disrupted traditional artistic practices by enabling rapid and seamless image generation from text prompts. These emerging AI technologies have introduced various economic, legal, ethical, and philosophical debates surrounding creativity in AI-generated works. In line with this, this paper examines the implications of generative AI on art and creativity, posing the central question: "Can …


Si Gigi De Lana, Ang Viral Diva: Ang Pagtatanghal Ng Imahen Ng Lokal Na Diva Sa Panahon Ng Makabagong Midya, John Christopher C. Avelino Jul 2026

Si Gigi De Lana, Ang Viral Diva: Ang Pagtatanghal Ng Imahen Ng Lokal Na Diva Sa Panahon Ng Makabagong Midya, John Christopher C. Avelino

DLSU Arts Congress Conference Proceedings

Ang diva ay isang konstruksyong kultural at pangmidya na nagtataglay ng mga signipikasyon hinggil sa lipunan at panahong kanyang kinabibilangan. Tinalakay sa papel na ito ang pagtatanghal ng imahen ng lokal na pop diva sa panahon ng makabagong midya, gamit si Gigi de Lana (GDL) bilang pangunahing teksto. Gamit ang konsepto ng ideolohiya bilang teoretikal na lunsaran at intertekstwal na pagsusuri bilang pangunahing metodo, sinagot ng pag-aaral ang mga sumusunod na tiyak na suliranin: 1) ang konsepto ng viral diva; 2) ang pagtatanghal ni GDL sa mga katangian ng viral diva; at 3) ang papel ng teknolohiya ng social media …