Business Commons^™

See Lower Price In Cart: Impact Of Consumer Knowledge On Price Obfuscation Strategies, Negin Malaki, Sajeesh Sajeesh

AMTP Proceedings 2026

This paper studies a price obfuscation strategy in which firms display pricing cues but conceal final prices, requiring consumers to take an additional step, such as adding a product to a cart, to observe the actual price. We develop a two-period analytical model with two competing firms that differ in their price disclosure strategies. Consumers are heterogeneous: knowledgeable consumers can infer prices from pricing cues, while ignorant consumers must incur search costs to obtain price information. Firms compete under four possible strategic scenarios depending on whether prices are revealed. The results show that when search and mismatch costs are low, …

A Labor Market Unleashed: College Football Labor Substitution In The Transfer Portal Era, Adrian M. Simion, Jeremy M. Losak, Catalina Bush

Sport Management - All Scholarship

College football's labor market has been transformed by litigation-driven regulatory change eliminating long-standing mobility restrictions. Central to this transformation is a new roster construction dilemma — whether to acquire experienced collegiate talent through the transfer portal or invest in traditional high school recruiting. Using a fixed effects panel of 127 Football Bowl Subdivision programs across six recruiting cycles (2019–2024), we examine whether schools substitute transfers for high school recruits. Three findings emerge. First, portal activity is associated with reduced three-star recruiting but no relationship with four-star or five-star prospects, with substitution driven by quantity rather than quality. Second, substitution is …

Exploring Tiktok Shop And The Correlation It Has With The Gen Z Consumers: Consumers Purchase Decisions Within The Beauty And Personal Care Product Category, Ciara A. Lewis, Richard Waters, Russell B. Clayton, Jaejin Lee

AMTP Proceedings 2026

The purpose of this paper is to understand the correlation between Gen Z consumers’ perceived level of attractiveness, credibility, trustworthiness, and relatability of a TikTok influencer and their intention to purchase beauty and personal care products from TikTok Shop. A quantitative research method was applied, using an online survey to gather data from 154 students between the ages of 18 and 27 from Florida State University. Pearson correlation analyses were used to investigate five hypotheses and one research question. Results indicated that credibility was the strongest correlation with behavioral intentions to purchase beauty and personal care products. There was a …

2026 Gsba Conference Abstracts

Global Sport Business Journal

Conference abstracts from the 2026 GSBA Conference "Ideas in Motion"

Book Review - Inventing For Sports, Ryan Rodenberg, Vito Tonejc

Global Sport Business Journal

The editors of Inventing for Sports—Eric S. Hintz & Arthur A. Daemmrich—have successfully connected sports with advances in technology, science, and medicine via the inventions making athletic pursuits better and more accessible. Hintz and Daemmrich have also provided great lessons in entrepreneurship, with a bundle of case studies covering inventions such as sports drinks, oversized tennis racquets, and streamlined swimwear.  The editors detail how people came up with inventions while trying to solve a particular problem or challenge in their sport of choice.  Throughout the book, the two main themes are how athletes can gain a competitive edge with their …

Ethical Issues Of The Advancement Of Artificial Intelligence, Primo G. Moreno

Augustana Center for the Study of Ethics Essay Contest

Artificial intelligence has rapidly become integrated into our modern society, allowing for new streamlined methods to reign supreme. These methods raise concerns about control, privacy, and the shifting boundaries between human and machine decision-making. This paper examines how AI has developed, how it is currently being used, and the ethical dilemmas that arise as societies integrate it into systems such as healthcare, law enforcement, and businesses. Through the expansion of historical, technical, and philosophical perspectives, this paper argues that society must prioritize having set guidelines and systems for monitoring newly created AI systems. Without them, the implementation of AI models …

Kawasaki Strategic Analysis, Felicity Thompson

Honors Theses

Kawasaki Heavy Industries is a global manufacturing and engineering company that operates across  multiple industrial sectors, including aerospace, energy systems, railways, robotics, marine  engineering, and powersports. Kawasaki is structured around engineering capabilities and  large-scale industrial production, allowing it to develop innovative technologies and integrated  systems used in domestic and international markets. In FY2025, Kawasaki generated over 2,340  billion yen in annual revenue, showing its scale as a diversified industrial conglomerate. 

Kawasaki Heavy Industries operates in multiple business units that focus on different industries,  but are connected through shared engineering knowledge, research and development, and production  systems. This structure allows Kawasaki …

Gsbj Editor's Note

Global Sport Business Journal

Editor's Note for Volume 11 (2026)

Book Review - The Fast Track, Darlene A. Kluka

Global Sport Business Journal

This review examines The Fast Track by Jane McManus, a timely analysis of the commercial rise of women’s sport in the United States. McManus challenges the persistent narrative of low consumer demand, reframing it as a consequence of historical underinvestment and limited infrastructure. Drawing on industry data, stakeholder interviews, and economic analysis, the book highlights key growth drivers, including media rights, sponsorship alignment, and athlete-led digital visibility. It also situates these developments within broader social and political contexts, addressing issues of equity, representation, and governance. While primarily U.S.-focused, the book offers a compelling market diagnosis and underscores women’s sport as …

Columnas: The Honors Program Newsletter At Bentley University, Amanda Li, Wilson Jan, Michael Raphael, Alexandra Rieckehoff, Karina Wu, Michael Shehata, Nilufar Noorian, Eloise Weintraub

Honors Program

INSIDE THE MODERN WORLD

Page 2: Stepping Out by Amanda Li

Page 3: Inside the Corporate Slop Bowl by Wilson Jan

Page 4: The Silencing: An Evaluation of the Global Attacks on the Right to Protest by Michael Raphael

THE SOUND OF CHANGE

Page 5: The Social, Cultural, and Economic Impact of Bad Bunny by Alexandra Rieckehoff

Page 6: Streaming Changed Music, But Is It Fair to Artists? by Karina Wu

Page 7: Feeling the Music: How Haptic Wearables Are Changing the Way We Experience Sound by Michael Shehata

SHIFTING SYSTEMS

Page 8: The Story Behind Davos, One of the …

The Impact Of Future Business Leaders Of America (Fbla) On High School Students And Leadership Development, Thomas Michael Robert Ray

Morehead State Theses and Dissertations

A capstone submitted in partial fulfillment of the requirements for the degree of Doctor of Education in the Ernst and Sara Lane Volgenau College of Education at Morehead State University by Thomas Michael Robert Ray on April 1, 2026.

Determinants Of Future Suas Adoption: An Empirical Analysis Of Organizational And Behavioral Factors Within The Commercial Aviation Maintenance Enterprise, Jordan Baus

Doctoral Dissertations and Master's Theses

The adoption of small Uncrewed Aircraft Systems (sUAS) represents a significant technological shift within the commercial aviation maintenance enterprise, offering the potential to improve inspection accuracy, enhance operational efficiency, and reduce maintenance-related risk. Despite these anticipated benefits, adoption intentions remain vague, influenced by a complex interplay of organizational structures, behavioral factors, and workforce perceptions. Limited empirical research has examined how these dynamics shape the willingness to adopt sUAS within highly regulated and institutionalized aviation maintenance environments. This study investigates the determinants of future sUAS adoption through an extension of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT …

Social Media Engagement And Financial Performance In Apparel Retail, Emily M. Burke

Student Publications

As companies increasingly rely on social media to engage with consumers, questions remain about whether social media metrics translate into measurable financial outcomes.This study investigated whether changes in Instagram engagement metrics predicted financial performance among publicly traded apparel and lifestyle retail companies. Social media data, including the number of posts and average likes, were collected manually for February 2025 and February 2026. Financial data, including adjusted stock prices and year-over-year quarterly revenue growth, were collected from Yahoo Finance. The final sample included 28 companies after removing outliers and cases with missing data. Multiple linear regression analyses showed that percent change …

Does Sponsorship Context Matter? Comparing Local And National Sponsorship Effects On Consumer Behavior, Kathryn Flock

Honors Theses

Sponsorship use has become increasingly important as a marketing strategy for influencing consumer perceptions of the sponsoring company. This, in turn, establishes consumer relationships that result in favorable behavioral intentions. While prior research has examined national and global sponsorships, there is limited research on the differences between national and local sponsorships and how these differences could influence consumer perceptions and behavioral intentions. The purpose of this study was to examine how local or national sponsorship affects consumer perceptions, including sincerity, trust, attitude toward the sponsor, and behavioral intentions.

A mixed-methods approach was employed for this study. Study 1 used qualitative …

Research Days: Case Study: Creation Of A Student-Driven Radio Talk Show To Answer Cybersecurity Questions And Concerns To Boost Power Skills, Joel Leiva, Anthony Bayate, David Abiandu, Keith Fernandez

Center for Cybersecurity

Power skills are essential in any professional career. Oftentimes, college students don’t feel prepared enough to enter the workforce. Having good power skills in a group can greatly increase production and efficiency. This case study aims to develop these power skills in a group of college students through the creation of a student-driven radio talk show answering cybersecurity questions and concerns. A qualitative approach was used via the creation of the C.Y.B.E.R. radio show. This show enhanced the participants’ power skills such as collaboration, teamwork, and communication skills. The findings from this case study prove the alternate hypothesis of boosting …

Spe 2400-Career Communication Course Syllabus, Alyse Anna Keller Johnson

Open Educational Resources

This syllabus outlines a 12-week asynchronous Career Communication course focused on developing practical communication skills for professional contexts. Through open educational resources (OER) and a Zero Textbook Cost (ZTC) approach, students engage in applied learning activities such as resume development, interview practice, and professional writing. The course is designed for adaptability across institutions and emphasizes accessibility, skill-building, and real-world application.

The Age Of Impact, Scott Fritzen

Asian Management Insights

Across Asia—and increasingly around the world—we are entering what can only be described as an age of impact. Organisations are no longer judged solely by what they produce, but by what changes as a result. Growth remains important, but it is no longer sufficient. Stakeholders—investors, policymakers, partners and the public—are asking a more demanding question: what difference does your work make, and how do you know?

Building The Foundations For Impact, Michael Rich

Asian Management Insights

For organisations to drive real change, they must treat impact as a strategic commitment and reshape internal structures to support it. An interview with Michael Rich, President Emeritus of RAND Corporation.

The Impact Imperative: Building Universities And Institutions That Demonstrably Matter, Scott Fritzen

Asian Management Insights

The university has never been more powerful— or more embattled. Research output has expanded sharply. Global collaborations span continents. Elite institutions, once concentrated in the West, have taken root across Asia, the Middle East and beyond. Universities anchor innovation districts, train professionals and generate discoveries that shape modern life. By the conventional measures long used by the academy to evaluate itself—publications, rankings, enrolments, revenue—higher education, taken as a whole, is thriving in many contexts.

Why Complex Risks Demand Multidisciplinary Action, Lisa Ng, Benny Chew, Julian Lai, Siti Naqiah Amrun

Asian Management Insights

The A*STAR Infectious Diseases Labs offers a model for how organisations can move from ad-hoc crisis response to sustained, shared preparedness.

Bold And Humble In The Age Of Impact, Robert Klitgaard

Asian Management Insights

How collaboration—supercharged by AI—can turn purpose into performance, and performance into accountability.

The Cost Of Silence, Sabine Benoit

Asian Management Insights

From wellness myths to financial hype, the real risk is not just misinformation—it’s misinformed decision-making. When confidence becomes a proxy for credibility, strategies and sensibility drift. Here’s how leaders can raise the evidence bar and institutionalise independent challenge.

The Impact Reporting Playbook, Julian Tang

Asian Management Insights

Ditch the proverbial laundry list and build impactful reports with evidence of change that leaders, partners and the public can trust and act on.

Standing Firm On Sustainability, Helge Muenkel

Asian Management Insights

As priorities evolve, sustainability continues to shape key business decisions for organisations.

What Does It Take To Make Housing Affordable?, Sock Yong Phang

Asian Management Insights

Professor Phang Sock Yong’s body of work has shaped conversations around housing affordability both in Singapore and abroad—helping policymakers manage land, supply, finance and market rules as one integrated system.

Regulatory Compliance Solutions That Save You Money, Reva Darling

The Journal of the Michigan Dental Association

This article outlines essential MDA-endorsed services that assist dental practices in maintaining regulatory compliance. It focuses on solutions for HIPAA, OSHA, and OIG requirements provided by Eagle Associates and highlights the importance of cyber liability insurance through Coalition. The document also features iCoreExchange for secure, encrypted email and iCoreRx for manual-error-reducing e-prescribing. By utilizing these trusted partners, MDA members can save significant time and money while ensuring their practices meet federal and state standards for patient privacy and workplace safety.

April 2026 Ce Spotlight: Mate Training To Renew Dea Licenses Available Online, David Foe

The Journal of the Michigan Dental Association

This document details time-sensitive continuing education opportunities for Michigan dental professionals. It specifically highlights eight hours of online MATE training required for DEA license renewal, available through April 26. Presented by Tom Viola, the training covers the roles of opioid and non-opioid analgesics and the clinical implications of substance use. Furthermore, the document provides resources for members to track their state CE requirements and access on-demand webinars and radiography training through the MDA website to ensure compliance with licensure standards.

Assessing Tracking Error Of The Municipal Bond Etfs, Maksym Chikin

Honors Theses

Municipal bond exchange-traded funds (ETFs) provide diversified exposure to state and local government bonds through a single tradable security. They also provide interest that is usually exempt from federal income tax. This thesis examines 31 investment-grade and 3 high-yield municipal bond ETFs from April 2015 to February 2025 and compares them with three passively managed broad-market bond ETFs: BND (investment-grade bonds), SCHR (Treasury bonds), and JNK (high-yield corporate bonds). Using tracking error, volatility, and returns across the pre-COVID, COVID, and post-COVID periods, the results show that municipal bond ETFs—especially high-yield funds—have higher tracking errors, greater volatility, and more variable returns …

Ethical Attitudes Of Emerging Entrepreneurs: Unethical Business Practices And Informal Entrepreneurship, Reuben Mcdonald

Honors Theses

This thesis aims to analyze the connection between how entrepreneurs’ ethical attitudes impact their intentions in pursuing informal entrepreneurship practices. The research question of this thesis is, “To what extent do the ethical attitudes of pre-venture entrepreneurs affect their willingness to engage in informal business practices?” To answer this question, the researcher utilized both previously validated and developed scales to measure how ethical attitudes impact the informal entrepreneurship intentions of college students. Within this thesis, the researcher discusses the creation of the measurement instrument, the results of the data measured by the instrument, and the impact of ethical attitudes on …

Comparing The Risk And Return Characteristics Of Ai Exchange-Traded Funds To Benchmark Stock Market Etfs, Aryan Malhotra

Honors Theses

Artificial intelligence exchange-traded funds (AI ETFs) have expanded rapidly as investors seek targeted exposure to firms developing or benefiting from AI technologies. This study compares the performance of 50 AI ETFs with two broad-market ETFs, SPY (S&P 500) and RSP (equal-weight S&P 500), from January 2018 to January 2026. AI ETFs exhibit higher expense ratios and strong correlations with both benchmarks, reflecting their concentration in large-cap technology stocks. Over the full sample, AI ETFs generated higher cumulative returns but with substantially greater volatility. Sub-period analysis further decomposes the post-COVID period into pre-ChatGPT (April 2020–November 2022) and post-ChatGPT (December 2022–January 2026) …